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Chapter 05: Essay
Copyright Macmillan Learning. Powered by Cognero.
Page 15
a.
True
b.
False
ANSWER:
b
28. The first person to discover and develop FM radio in the 1920s and the 1930s was David
Sarnoff of RCA.
a.
True
b.
False
ANSWER:
b
29. Edwin Armstrong filed five patents on AM to offer static-free radio reception.
a.
True
b.
False
ANSWER:
b
30. Edwin Armstrong developed AM radio.
a.
True
b.
False
ANSWER:
b
31. FM radio was an immediate commercial success and made its inventor a rich and happy man.
a.
True
b.
False
ANSWER:
b
32. The Top 40 format refers to the forty most popular hits in a given week as measured by
record sales.
a.
True
b.
False
ANSWER:
a
33. The vast majority of the top radio talk-show hosts promote conservative viewpoints.
a.
True
b.
False
ANSWER:
a
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34. Country is the most popular radio format today.
a.
True
b.
False
ANSWER:
a
35. Laws from the 1930s allocated 25 percent of all broadcast frequencies to nonprofits. The law
is still in effect.
a.
True
b.
False
ANSWER:
b
36. In 1948, the FCC approved 10-watt FM stations with a seven-mile broadcast range to allow
more people to participate in radio.
a.
True
b.
False
ANSWER:
a
37. Contemporary public (noncommercial) radio mostly follows a variety rather than a specified
format.
a.
True
b.
False
ANSWER:
a
38. HD radio has had a slow rollout, but by 2016, every major auto manufacturer was selling
automobiles with built-in HD radio receivers.
a.
True
b.
False
ANSWER:
a
39. iHeartRadio is no longer one of the major Internet radio stations.
a.
True
b.
False
ANSWER:
b
40. Clear Channel refused to make a deal with the music industry about equalizing royalty rates
paid by broadcast radio, satellite radio, and Internet radio.
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a.
True
b.
False
ANSWER:
b
41. Radio generates its largest profits by selling national ads.
a.
True
b.
False
ANSWER:
b
42. Problematic in the 1950s, payola—the practice of manipulation of playlists—is no longer an
issue in radio broadcasts due to Internet radio.
a.
True
b.
False
ANSWER:
b
43. The Telecommunications Act of 1996 decreased the number of broadcast stations a single
person or corporation can own.
a.
True
b.
False
ANSWER:
b
44. The Telecommunications Act of 1996 set off an unprecedented consolidation in radio station
ownership.
a.
True
b.
False
ANSWER:
a
45. In the late 1990s, hundreds of radio stations shifted from individual to chain ownership.
a.
True
b.
False
ANSWER:
a
46. The nation's largest radio network is owned by telephone giant AT&T.
a.
True
b.
False
ANSWER:
b
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47. iHeartMedia radio stations can be heard throughout most of the United States.
a.
True
b.
False
ANSWER:
a
48. The nation's largest broadcast group owns more than eight hundred radio stations.
a.
True
b.
False
ANSWER:
a
49. Tens of thousands of inquiries about the development of a new local radio broadcasting
service led the federal government to approve a new class of noncommercial low-power FM
radio stations in 2000.
a.
True
b.
False
ANSWER:
a
50. The telegraph was useless as a means of communicating between ships at sea or between
ships and the shore because ______.
a.
its signal was too weak to travel across bodies of water
b.
the telegraph signal was distorted by the electromagnetic spectrum
c.
telegraph equipment was too cumbersome to be used aboard ship
d.
the telegraph required a wire cable connecting the sending and receiving stations
ANSWER:
d
51. The very earliest uses of Marconi's wireless radio were for ______.
a.
military and commercial shipping
b.
gossip and shipping
c.
advertising and the military
d.
entertainment and ads
ANSWER:
a
52. The ______ was important to radio technology because it allowed radio signals to be
amplified.
a.
Hertz
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b.
Audion vacuum tube
c.
cathode ray tube
d.
telephony
ANSWER:
b
53. Reginald Fessenden is credited with making the first ______, on Christmas Eve in 1906.
a.
wireless telegraph
b.
distress call from a sinking ocean liner
c.
on-air paid advertisement
d.
voice broadcast
ANSWER:
d
54. The term broadcasting was originally used in ______.
a.
farming
b.
construction
c.
commercial fishing
d.
carpentry
ANSWER:
a
55. Which event led to the Radio Act of 1912?
a.
Fessenden's 1906 Christmas Eve transmission
b.
the sinking of the Titanic
c.
David Sarnoff's wedding
d.
Lee De Forest's Eiffel Tower broadcast
ANSWER:
b
56. Why were AT&T and GE able to undercut Marconi's influence with the U.S. Navy, even
though American Marconi was the best company?
a.
The U.S. Navy wanted to use government-owned companies over private companies.
b.
The U.S. Navy was concerned about a foreign-controlled company having so much
power over its communications.
c.
The U.S. Navy wished to promote international relations by using foreign companies.
d.
The U.S. Navy was dissatisfied with the way American Marconi was being run.
ANSWER:
b
57. The Radio Corporation of America bought which of the following companies?
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a.
British Marconi
b.
American Marconi
c.
AT&T
d.
Westinghouse
ANSWER:
b
58. What three companies controlled most of RCA when it was a government-approved
commercial monopoly in the early 1920s?
a.
NBC, GE, United Fruit
b.
AT&T, GE, Westinghouse
c.
GE, AT&T, American Marconi
d.
ABC, NBC, CBS
ANSWER:
b
59. Who set up a crude radio station above his Pittsburgh garage in 1916?
a.
Edwin H. Armstrong
b.
David Sarnoff
c.
Ethan Zuckerman
d.
Frank Conrad
ANSWER:
d
60. Which company became the first to sell ads on the radio?
a.
American Marconi
b.
AT&T
c.
NBC
d.
RCA
ANSWER:
b
61. In the late 1920s, which of the following was not a part owner of the National Broadcasting
Company?
a.
RCA
b.
General Electric
c.
Westinghouse
d.
CBS
ANSWER:
d
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62. As a new network, CBS was able to compete with NBC by _____.
a.
charging affiliates less for its programs
b.
paying affiliates to broadcast its programs
c.
being the first network to broadcast in high fidelity
d.
advertising its programs on billboards
ANSWER:
b
63. By 1933, Paley's efforts had netted CBS more than _____ affiliates.
a.
35
b.
102
c.
90
d.
77
ANSWER:
c
64. The act that first emphasized that broadcasters did not own their channels but were granted
licenses provided they operated in the "public interest, convenience, or necessity" was the _____.
a.
Federal Communications Act of 1934
b.
Radio Act of 1912
c.
Radio Act of 1927
d.
1932 revocation of RCA's monopoly status
ANSWER:
c
65. What established the Federal Radio Commission?
a.
the Radio Act of 1912
b.
the Radio Act of 1919
c.
the Radio Act of 1927
d.
the Radio Act of 1934
ANSWER:
c
66. With passage of the Federal Communications Act of 1934, the Federal Radio Commission
became the _____.
a.
Wireless Communication Commission
b.
National Broadcasting Company
c.
Federal Communications Commission
d.
Radio Corporation of America
ANSWER:
c
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67. Which radio program panicked listeners on Halloween eve in 1938?
a.
The Shadow
b.
The Green Hornet
c.
Amos 'n' Andy
d.
War of the Worlds
ANSWER:
d
68. Why did the public find it easy to believe that Orson Welles's broadcast of War of the Worlds
was a real event?
a.
Newspapers also printed the story as true.
b.
It was done in the style of a real news broadcast.
c.
A sizable meteor really did hit New Jersey that day.
d.
The broadcast was never identified as fiction or a dramatization.
ANSWER:
b
69. Older media forms do not generally disappear when confronted by newer forms. Instead,
they _____.
a.
converge
b.
transform
c.
assimilate
d.
adapt
ANSWER:
d
70. Prior to the 1950s and 1960s, most radio listening occurred in the home because _____.
a.
people didn't have televisions yet
b.
radio sets before the invention of transistors used bulky and delicate vacuum tubes
c.
automobiles weren't really widespread yet, so most people couldn't leave home
d.
radio programs used to be longer and required people's undivided attention
ANSWER:
b
71. The transistor made radio receivers ______.
a.
portable
b.
expensive
c.
larger
d.
stereophonic
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ANSWER:
a
72. Which of the following best sums up the advantages and disadvantages of FM radio versus
AM?
a.
FM included less static, had better sound fidelity, but traveled for shorter distances.
b.
FM included less static, greater fidelity, and clarity.
c.
FM was an older, cheaper technology but did better with stereo sound.
d.
FM was much better suited to the spoken voice because music sounded clearer on
AM.
ANSWER:
a
73. When the radio industry was forced to reorganize in the 1950s, which of the following was
not among the changes made?
a.
A turn to format-driven radio
b.
A greater dependence on recorded music
c.
Featuring top deejays during prime driving periods
d.
A move to reach national audiences
ANSWER:
d
74. Which statement indicates why radio typically has its biggest audiences between 6 and 9
A.M. and between 4 and 7 P.M.?
a.
Many people listen to the radio as they drive to and from work.
b.
The funniest shows are on at those times.
c.
The lucrative teenage audience listens most during those times.
d.
Radio stations want it to be that way.
ANSWER:
a
75. Which of the following indicates how radio listeners today are different from radio listeners
in the 1930s?
a.
Listeners today are loyal to specific stations or formats rather than to specific shows.
b.
Listeners today tune in at a specific time to hear their favorite radio programs, rather
than cruising through stations.
c.
Peak listening occurs in the evening hours today, rather than during drive time.
d.
Today, people listen to the radio at home more than they did in the 1930s.
ANSWER:
a
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76. Radio formats usually do not target specific audiences according to their ______.
a.
age
b.
gender
c.
race or ethnicity
d.
location
ANSWER:
d
77. One of the driving forces behind the adoption of format radio was that ______.
a.
it enabled advertisers to reach smaller target audiences
b.
paperwork became easier for program directors
c.
disc jockeys had a chance to play a wider variety of music
d.
it made it easier for record companies to promote new artists
ANSWER:
a
78. Which of the following statements about the news/talk/information radio format is not true?
a.
From 1987 until 2014, the number of stations with this format rose from just under
two hundred to more than two thousand.
b.
It is more expensive to produce than a music format.
c.
It appeals to advertisers looking to target working- and middle-class adult consumers.
d.
It tends to appeal to listeners under thirty-five years of age.
ANSWER:
d
79. The most popular music format on U.S. radio today is ______.
a.
country
b.
contemporary hit radio
c.
urban contemporary
d.
Top 40
ANSWER:
a
80. Which of the following statements about National Public Radio is true?
a.
It is fully funded by the U.S. government, with reliable support from the Republican
Party.
b.
It has fewer than two million listeners nationwide each week.
c.
It is completely free of sponsorship from private businesses and corporations.
d.
Morning Edition and All Things Considered are two of its popular programs.
ANSWER:
d
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81. Nonprofit radio today is ______.
a.
accepting liquor advertising
b.
prospering
c.
buying up commercial radio stations
d.
struggling to survive government funding cuts
ANSWER:
d
82. Satellite radio ______.
a.
relies on transmitters and towers on the ground to reach consumers
b.
is now being provided by only one company in the United States
c.
is mostly used by ham radio operators for secure signals, not by the general public
d.
is free to consumers once they buy the equipment that receives the satellite signal
ANSWER:
b
83. Which of the following is true about HD radio?
a.
It allows a radio station to broadcast several different formats simultaneously on the
same frequency it already uses.
b.
It is the same thing as satellite radio.
c.
It has been exploding in popularity, and consumer demand is outstripping the ability
of radio stations to keep up.
d.
It is an analog technology.
ANSWER:
a
84. Which of the following statements about the relationship between the radio industry and the
concept of media convergence is false?
a.
The convergence between radio and the recording industry was just the earliest
instance of radio overlapping with another form of mass media.
b.
Radio has heavily converged with the Internet with things like podcasts and streaming
audio.
c.
Internet stations are able to negotiate royalty rates directly with the music industry.
d.
Internet radio includes only existing stations that simulcast over the web.
ANSWER:
d
85. Podcasting is ______.
a.
an agricultural term that refers to spreading pods over a large area
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b.
a radio industry practice of sending a bundle, or pod, of programming to affiliates
c.
the practice of making audio files available online so that listeners can download and
listen to them on their phones, iPods, or computers
d.
a reference to the small booths, or pods, that disc jockeys work in
ANSWER:
c
86. Despite new technologies like personal MP3 players and music online, traditional radio
continues to see billions of dollars in advertising money because ______.
a.
advertisers are accustomed to using radio and are slow to change
b.
advertisers like the music played on a particular radio station
c.
about 90 percent of American teenagers and adults listen to the radio in a given week
d.
advertisers are required by law to place a percentage of their ads on the radio waves
ANSWER:
c
87. The top three commercial radio companies in the United States are ______.
a.
CBS, Salem, and Univision
b.
iHeartMedia, Educational Media Foundation, and Cumulus
c.
Cox, Cumulus, and CBS
d.
Cumulus, Cox, and CBS
ANSWER:
b
88. Univision is the top ______ broadcaster in the United States.
a.
nonprofit
b.
European
c.
alternative
d.
Spanish-language
ANSWER:
d
89. What has been the defining feature of public debate regarding radio as a natural resource?
a.
Broadcasting companies are eager for questions on their financial arrangements.
b.
Public debate is vigorous and intense over the role of radio.
c.
There is little public debate over the issue.
d.
Record companies want to encourage debate in order to create the best environment
for artists to grow on the airwaves.
ANSWER:
c
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