Archives: Quiz
Business Communication Chapter 11 Business Communication Essentials Boveethill Writing And Completing Reports And Proposals When
Business Communication Essentials, 8e (Bovee/Thill) Chapter 11 Writing and Completing Reports and Proposals 1) When drafting a proposal, which of the following will first identify the problem you intend to solve or the opportunity you want to pursue? A) Background […]
Business Communication Chapter 10 Which The Following Provide Information That Employees And Managers Use Take Action
71) Which of the following provide information that employees and managers use to take action and respond to changes? A) Informational reports B) Due diligence reports C) Planning proposals D) Feasibility reports E) Analytical reports Answer: A Explanation: Informational reports […]
Business Communication Chapter 10 Which The Following Formats Search Terms For Use Broad Range Search Engines
43) Which of the following formats search terms for use on a broad range of search engines? A) Monitoring algorithms B) Online databases C) Boolean searches D) Enterprise search engines E) Metasearch engines Answer: E Explanation: Metasearch engines help overcome […]
Business Communication Chapter 10 Business Communication Essentials Boveethill Understanding And Planning Reports And Proposals Which
Business Communication Essentials, 8e (Bovee/Thill) Chapter 10 Understanding and Planning Reports and Proposals 1) Which of the following offers data and other information in the report, without analysis or recommendation? A) Indirect reports B) Long reports C) Proposals D) Analytical […]
Business Communication Appendix C Business Communication Essentials Boveethill Appendix Correction Symbols When Log Noted Piece Work
Business Communication Essentials, 8e (Bovee/Thill) Appendix C Correction Symbols 1) When “Log” is noted on a piece of work, what is the flaw in the work? A) A word is misspelled. B) There is an incorrect citation. C) There is […]
Business Communication Appendix B Business Communication Essentials Boveethill Appendix Documentation Report Sources The Chicago Humanities Documentation
Business Communication Essentials, 8e (Bovee/Thill) Appendix B Documentation of Report Sources 1) The Chicago humanities documentation style requires you to use A) the author-date system. B) the author-page number system. C) footnotes or endnotes. D) full citations within the text […]
Business Communication Appendix A Business Communication Essentials Boveethill Appendix Format And Layout Business Documents The Quality
Business Communication Essentials, 8e (Bovee/Thill) Appendix A Format and Layout of Business Documents 1) The quality of paper is measured by A) length and width. B) weight and cotton content. C) color and texture. D) style of letterhead and corporate […]
Business Communication Chapter 9 Which The Following The Most Effective Way Handling Audience Objections When Crafting
78) Which of the following is the most effective way of handling audience objections when crafting a sales or marketing message? A) Emphasize the emotional benefit of the product. B) Identify the objections up front and address as many as […]
Business Communication Chapter 9 The Aida Plan Will Work For Direct Well Indirect Message Formats Answer
48) The AIDA plan will work for direct as well as indirect message formats. Answer: TRUE Explanation: The AIDA model is tailor-made for using the indirect approach, allowing you to save your main idea for the action phase. However, it […]
Business Communication Chapter 9 Business Communication Essentials Boveethill Writing Persuasive Messages Which The Following Essential
Business Communication Essentials, 8e (Bovee/Thill) Chapter 9 Writing Persuasive Messages 1) Which of the following is an essential element of persuasive messages? A) Trust B) Marketing C) Sales D) Value E) Action Answer: A Explanation: Whether you’re trying to convince […]
Business Communication Chapter 8 When Preparing Written Termination Notice The Written Document Should Presented Person Possible
74) When preparing a written termination notice, the written document should be presented in person if possible. Answer: TRUE Explanation: Deliver the termination letter in person if at all possible. Arrange a meeting that will ensure privacy and freedom from […]
Business Communication Chapter 8 When Developing Statement The Bad News Indirect Formatted Message What Techniques Can
46) When developing a statement of the bad news in an indirect formatted message, what techniques can be used to present the bad news as kindly and clearly as possible? Answer: After you’ve thoughtfully and logically established your reasons and […]
Business Communication Chapter 8 Business Communication Essentials Boveethill Writing Negative Messages Which The Following Not
Business Communication Essentials, 8e (Bovee/Thill) Chapter 8 Writing Negative Messages 1) Which of the following is not one of the five goals when delivering bad news? A) To bring new customers to your business B) To convey the bad news […]
Business Communication Chapter 7 Discuss Strategies For Writing Letters For Claims And Adjustments Answer Youre Dissatisfied
56) Discuss strategies for writing letters for claims and adjustments. Answer: If you’re dissatisfied with a company’s product or service, you can opt to make a claim (a formal complaint) or request an adjustment (a settlement of a claim). In […]
Business Communication Chapter 7 Business Communication Essentials Boveethill Writing Routine And Positive Messages When Developing
Business Communication Essentials, 8e (Bovee/Thill) Chapter 7 Writing Routine and Positive Messages 1) When developing a direct message, where should you make your main idea? A) In the closing paragraph B) At the beginning of the message C) After offering […]
Business Communication Chapter 6 When Incorporating Blogs Into Corporate Social Media Stream What Role Can Blogs
75) When incorporating blogs into a corporate social media stream, what role can blogs take in support of the media plan? A) Blogs can be used to limit information. B) Blogs can act as the hub for the multiple threads […]
Business Communication Chapter 6 Which The Following Best For Private Short Medium Length Messages Microblogs Instant
48) Which of the following is best for private, short to medium length messages? A) Microblogs B) Instant messaging C) Podcasts D) Wikis E) Emails Answer: E Explanation: Email is still the best medium for many private, short- to medium-length […]
Business Communication Chapter 6 Business Communication Essentials Boveethill Crafting Messages For Digital Channels How Does
Business Communication Essentials, 8e (Bovee/Thill) Chapter 6 Crafting Messages for Digital Channels 1) How does social media best increase the power of stakeholders? A) By controlling the number of “likes” for a product B) By increasing the transparency of the […]
Business Communication Chapter 5 The Typeface Used Document Can Influence The Tone Message Answer True Explanation
74) The typeface used in a document can influence the tone of a message. Answer: TRUE Explanation: Typeface refers to the physical design of letters, numbers, and other text characters. (Font and typeface are often used interchangeably, although strictly speaking, […]
Business Communication Chapter 5 Breaking Long Sentences Example What Type Proofreading Revising For Clarity Revising For
47) Breaking up long sentences is an example of what type of proofreading? A) Revising for clarity B) Revising for conciseness C) Revising for tone D) Revising for organization E) Revising for readability Answer: A Explanation: To ensure clarity, look […]
Business Communication Chapter 5 Business Communication Essentials Boveethill Completing Business Messages When Proofreading Which The
Business Communication Essentials, 8e (Bovee/Thill) Chapter 5 Completing Business Messages 1) When proofreading, which of the following should be accomplished on the first round of proofreading? A) Spelling and grammar B) Overall tone C) Ensuring overall goals are accomplished D) […]
Business Communication Chapter 4 Relate One Thought Another What Writing Technique Should Used Topic Sentences Unified
73) To relate one thought to another, what writing technique should be used? A) Topic sentences B) Unified paragraphs C) Transitions D) Complex sentences E) Bullet points Answer: C Explanation: Transitions connect ideas by showing how one thought is related […]
Business Communication Chapter 4 Words That Are Broad And Encompass Category Ideas Are Called What Abstract
46) Words that are broad and encompass a category of ideas are called what? A) Abstract words B) Concrete words C) Clichés D) Buzzwords E) Denotative words Answer: A Explanation: An abstract word expresses a concept, quality, or characteristic. Abstractions […]
Business Communication Chapter 4 Business Communication Essentials Boveethill Writing Business Messages Which The Following Sentences
Business Communication Essentials, 8e (Bovee/Thill) Chapter 4 Writing Business Messages 1) Which of the following sentences best displays the “you” attitude? A) As soon as you tell us the size you want, we can ship your order. B) What size […]
Business Communication Chapter 3 When Referring Channel And Medium Medium The System Used Deliver The Message
75) When referring to channel and medium, medium is the system used to deliver the message. Answer: FALSE Explanation: The medium is the form a message takes and the channel is the system used to deliver the message. The distinction […]
Business Communication Chapter 3 During What Part The Writing Process Does The Writer Ensure The Accuracy
47) During what part of the writing process does the writer ensure the accuracy of the information? A) Defining the purpose B) Developing an audience profile C) Gathering the information D) Uncovering the audience’s needs E) Providing required information Answer: […]
Business Communication Chapter 3 Business Communication Essentials Boveethill Planning Business Messages Audiences Are Least Likely
Business Communication Essentials, 8e (Bovee/Thill) Chapter 3 Planning Business Messages 1) Audiences are least likely to pay attention to ideas that are what? A) Concise B) Compelling C) Emotional D) Unexpected E) Complex Answer: E Explanation: After writing your first […]
Business Communication Chapter 2 Touch Nonverbal Communication Method That Varies From Culture Culture When Working The
73) Touch is a nonverbal communication method that varies from culture to culture. When working in the United States, what might the best practice be regarding touching others in the workplace? A) Only use touch to convey warmth. B) Only […]
Business Communication Chapter 2 The End Meeting Decisions And Actions Taken Should Summarized And Participants Should
46) At the end of a meeting, decisions and actions to be taken should be summarized and participants should understand and agree on the outcomes. Answer: TRUE Explanation: At the conclusion of a meeting, verify that the objectives have been […]
Business Communication Chapter 2 Business Communication Essentials Boveethill Collaboration Interpersonal Communication And Business Etiquette Which
Business Communication Essentials, 8e (Bovee/Thill) Chapter 2 Collaboration, Interpersonal Communication, and Business Etiquette 1) Which of the following is the result of peer pressure that forces team members to go along with decisions they really don’t believe in? A) Hidden […]
Business Communication Chapter 1 The End Meeting With Those Other Cultures What Habit Can Help Ensure
76) At the end of a meeting with those of other cultures, what habit can help ensure understanding? A) Clarifying what will happen next B) Being straightforward and direct C) Assuming the listener is less knowledgeable than you D) Using […]
Business Communication Chapter 1 More Than Percent All Internet Access Occurs Via Mobile Devices Answer False
48) More than 65 percent of all Internet access occurs via mobile devices. Answer: FALSE Explanation: More than half of all Internet access occurs via mobile devices now, with smartphones making up most of that. Learning Obj: LO: 1.4: Outline […]
Business Communication Chapter 1 Business Communication Essentials Boveethill Understanding Business Communication Todays Workplace How Does
Business Communication Essentials, 8e (Bovee/Thill) Chapter 1 Understanding Business Communication in Today’s Workplace 1) How does communication affect the leadership process? A) The higher in the organization one moves, the more employees, and therefore more possible communication issues. B) The […]
Marketing Chapter 16 When a researcher selects the most accessible population members from whom
Copyright © 2019 Pearson Education, Inc. 55) A ________ is a subset of the ________. A) universe; population B) population; sample C) sample; population D) population; universe E) universe; sample Answer: C Diff: 1 Skill: Concept LO: 16.4: To understand […]
Marketing Chapter 16 Consumer Behavior Schiffman wisenblit Consumer Research The Purpose Studying Consumer Behavior Enable
Copyright © 2019 Pearson Education, Inc. Consumer Behavior, 12e (Schiffman/Wisenblit) Chapter 16 Consumer Research 1) The purpose of studying consumer behavior is to enable marketers to anticipate how they might better meet consumer needs by ________. A) improving profit margins […]
Marketing Chapter 15 Which The Following Not True About Social Marketing Companies Try Increase Their
Copyright © 2019 Pearson Education, Inc. 52) Which of the following is NOT true about social marketing? A) Companies try to increase their credibility by being good corporate citizens. B) All marketing that promotes socially beneficial behaviors must come from […]
Marketing Chapter 15 Consumer Behavior Schiffman wisenblit Marketing Ethics And Social Responsibility The Essence Marketing
Copyright © 2019 Pearson Education, Inc. Consumer Behavior, 12e (Schiffman/Wisenblit) Chapter 15 Marketing Ethics and Social Responsibility 1) The essence of marketing is ________. A) filling the marketplace with products that can be produced and sold cheaply B) fulfilling the […]
Marketing Chapter 14 Consumer Who Selects The Product With The Highest Overall Rating When Considering
Copyright © 2019 Pearson Education, Inc. 55) A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n) ________. A) lexicographic decision rule B) affect referral decision rule C) disjunctive decision rule […]
Marketing Chapter 14 Consumer Behavior Schiffman wisenblit Consumer Decision Making And Diffusion Innovations The Selection
Copyright © 2019 Pearson Education, Inc. Consumer Behavior, 12e (Schiffman/Wisenblit) Chapter 14 Consumer Decision Making and Diffusion of Innovations 1) A ________ is the selection of an option from two or more alternative choices. A) mood B) decision C) gift […]
Marketing Chapter 13 Consumer Behavior Schiffman wisenblit Cross cultural Consumer Behavior International Perspective Are Brands That
Copyright © 2019 Pearson Education, Inc. Consumer Behavior, 12e (Schiffman/Wisenblit) Chapter 13 Cross-Cultural Consumer Behavior: An International Perspective 1) ________ are brands that hold significant market share in their home country as well as other countries. A) Local brands B) […]
Marketing Chapter 13 Which The Following Global Consumer Market Segments Known For Seeking Knowledge And
Copyright © 2019 Pearson Education, Inc. 49) Which of the following global consumer market segments is known for seeking knowledge and insight, and having a keen interest in books and new media? A) strivers B) devouts C) fun seekers D) […]
Marketing Chapter 12 The Globally Aware Charitable Segment Millennials That Characterized Belief That They Can
Copyright © 2019 Pearson Education, Inc. 49) The globally aware, charitable segment of Millennials that is characterized by a belief that they can have an impact on the world and make it better is known as ________. A) Hip-ennials B) […]
Marketing Chapter 12 Consumer Behavior Schiffman wisenblit Subcultures And Consumer Behavior Addition Segmenting Markets Terms
Copyright © 2019 Pearson Education, Inc. Consumer Behavior, 12e (Schiffman/Wisenblit) Chapter 12 Subcultures and Consumer Behavior 1) In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are […]
Marketing Chapter 11 The American Core Value Central The Belief That People Can Always Improve
Copyright © 2019 Pearson Education, Inc. 61) The American core value of ________ is central to the belief that people can always improve themselves. A) efficiency B) progress C) practicality D) activity E) success Answer: B Diff: 2 Skill: Concept […]
Marketing Chapter 11 Consumer Behavior Schiffman wisenblit Cultures Influence Consumer Behavior Given The Broad And
Copyright © 2019 Pearson Education, Inc. Consumer Behavior, 12e (Schiffman/Wisenblit) Chapter 11 Culture’s Influence on Consumer Behavior 1) Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society. […]
Marketing Chapter 10 Consumer Behavior Schiffmanwisenblit The Family And Its Social Class Standing Traditionally
Copyright © 2019 Pearson Education, Inc. Consumer Behavior, 12e (Schiffman/Wisenblit) Chapter 10 The Family and Its Social Class Standing 1) Traditionally, ________ is defined as two or more people related by blood, marriage, or adoption who reside together. A) friendship […]
Marketing Chapter 10 Weighted Measure Occupation Source Income House Type And Quality Neighborhood Assess Social
Copyright © 2019 Pearson Education, Inc. 49) ________ is a weighted measure of occupation, source of income, house type, and quality of neighborhood to assess social class. A) Social Stratification Theory B) Chapin’s Social Status Scale C) Social Comparison Theory […]
Marketing Chapter 9 Opinion Leadership Tends Brand Specific Pricepoint Specific Universal Category Specific Culturally Specific
Copyright © 2019 Pearson Education, Inc. 55) Opinion leadership tends to be ________. A) brand specific B) price-point specific C) universal D) category specific E) culturally specific Answer: D Diff: 3 Skill: Concept LO: 9.3: To understand the dynamics of […]
Marketing Chapter 9 Consumer Behavior Schiffman wisenblit Reference Groups And Wordofmouth Are Groups That Serve
Copyright © 2019 Pearson Education, Inc. Consumer Behavior, 12e (Schiffman/Wisenblit) Chapter 9 Reference Groups and Word-of-Mouth 1) ________ are groups that serve as sources of comparison, influence, and norms for people’s opinions, values, and behaviors. A) Age cohorts B) Reference […]
Marketing Chapter 8 The Type Twitter User That Follows About The Same Number Users Follow
Copyright © 2019 Pearson Education, Inc. 46) The type of Twitter user that follows about the same number of users as follow them is known as a ________, A) spammer B) conversationalist C) celebrity D) lurker E) squatter Answer: B […]