43) Which of the following formats search terms for use on a broad range of search engines?
A) Monitoring algorithms
B) Online databases
C) Boolean searches
D) Enterprise search engines
E) Metasearch engines
44) Which of the following offer access to newspapers, journals, digital copies of books and
other sources often not available with standard search engines?
A) Online databases
B) Metasearch engines
C) Monitoring algorithms
D) Boolean searches
E) Enterprise search engines
45) The ability to subscribe to newsfeeds from blogs, follow people on Twitter, and set up alerts
on search engines is accomplished using what?
A) Metasearch engines
B) Online monitoring tools
C) Hashtags
D) Keyword searches
E) Boolean searches
46) When conducting an Internet search, how can you increase the number of results?
A) Limit the scope
B) Use hashtags
C) Look at more than the first results page
D) Vary the search terms
E) Use an enterprise search engine
47) Which of the following makes documenting sources most helpful to the reader who wants to
know more than what is in the document presented?
A) The reader can use hashtags to monitor other conversations on the topic.
B) The reader understands there is proof of your claims.
C) The reader is certain proper credit has been given to the person who created the information.
D) The reader knows the information is ethical.
E) The reader can explore the topic in more detail.
48) Which of the following sources would not need to be documented?
A) Letters
B) Song lyrics
C) Common knowledge
D) Tweets
E) Blogs
49) Which of the following will create the least effective search results?
A) Try variations of your terms.
B) Only consider the first page of results.
C) Think about the best way to search before you begin.
D) Limit the scope of the search.
E) Review search and display options.
50) Search engines that will search all computers on a company’s network are called what?
A) Social tagging search engines
B) Bookmarking search engines
C) Research and content manager search engines
D) Enterprise search engines
E) Desktop search engines
51) When a search engine offers too much information, or too many “hits,” how can you narrow
your search results?
A) Use variations of your search terms.
B) Adjust the scope of the search.
C) Limit yourself to a regular web search engine.
D) Eliminate search and display options.
E) Use an enterprise search system.
52) Which of the following is not a reason sources have to be documented?
A) Documenting sources adds interest for the reader.
B) Documenting sources is ethical.
C) Documenting sources gives credit to the person who created the original material.
D) Documenting sources shows the audience you have sufficient support for the message.
E) Documenting sources allows the reader to explore the topic in more detail, if they desire to do
so.
53) Which of the following does NOT need to be documented?
A) Ideas you have paraphrased
B) Common knowledge information
C) Information you have summarized
D) Material you have directly quoted
E) Song lyrics
54) Publications that provide information on specific professions and industries are called trade
journals.
55) Metasearch engine directories use human editors to categorize and evaluate websites.
56) Anything you take from someone else, including ideas and information you’ve re-expressed
through paraphrasing or summarizing, must include a documented source.
57) There are two types of search tools available on the Internet, one that lets you actively search
for existing information and one that lets you monitor selected sources of new information.
58) Discuss ways to better define and improve search results.
59) Discuss the shortcomings of traditional search engines and identify and discuss alternatives.
60) Which of the following primary research tracks the behavior of website visitors?
A) Surveys
B) Observations
C) Research and content managers
D) Interviews
E) Experiments
61) To ensure a survey is reliable and valid, which of the following should be avoided?
A) Instructions
B) Short answers
C) Leading questions
D) Numbers and facts
E) Short questions
62) Which of the following is needed to ensure accurate responses that reflect the feelings of the
entire population?
A) Sampling bias
B) Leading questions
C) Validity
D) Representative samples
E) Online surveys
63) Capturing the opinions of only those who visit specific websites is an example of what?
A) Sampling bias
B) Leading questions
C) Validity
D) Representative samples
E) In-depth interviews
64) What is the most effective way to get a yes or no response in an interview?
A) Leading questions
B) Closed questions
C) Sampling
D) Surveys
E) Open-ended questions
65) When trying to understand why a person feels the way they do about a particular subject,
what type of primary research technique should be used?
A) Leading questions
B) Closed questions
C) Sampling
D) Surveys
E) Open-ended questions
66) Getting in-depth information straight from an expert, customer, or other interested party can
be a great method for collecting primary information.
67) Open-ended questions are used to elicit a specific answer, such as yes or no.
68) A survey is reliable when it measures what it was designed to measure.
69) Discuss ways to ensure a survey is reliable and valid.
70) When developing information for a website, which of the following is an important
consideration?
A) Web reading is quicker than reading from paper.
B) Web readers will not click through several website links for the information they want.
C) Web readers don’t start the reading process at the beginning of the message.
D) Web readers have limited access to multiple communication functions while on the website.
E) Websites have very targeted audiences.