Consumer Behavior, 12e (Schiffman/Wisenblit)
Chapter 10 The Family and Its Social Class Standing
1) Traditionally, ________ is defined as two or more people related by blood, marriage, or
adoption who reside together.
A) friendship
B) celebrity
C) household
D) a work group
E) family
2) A ________ is a ranking reflecting one’s relative prestige within a social system and reflects
the three components of social status – income, education, and occupation – as well as related
facets such as home value and area of residence, possessions, interests, and recreation.
A) friendship group
B) celebrity status
C) household
D) work group
E) social class
3) ________ responsibilities have been expanding because attaining good jobs as adults has
become harder and parents feel that children must be ahead of other children from a young age.
A) Intergenerational brand transfer
B) Peer socialization
C) Consumer socialization
D) Shared shopping experience
E) Parental socialization
4) In the context of marketing, the most important role of the family is ________.
A) intergenerational brand transfer
B) peer socialization
C) socialization of family members
D) shared shopping experience
E) parental socialization
5) ________ is defined as the process by which children acquire the skills, knowledge, attitudes,
and experiences necessary to function as consumers.
A) Intergenerational brand transfer
B) Peer socialization
C) Consumer socialization
D) Shared shopping experience
E) Parental socialization
6) Children perceive ________ to be a close and reliable source of information, whereas
adolescents and teenagers are likely to look to ________ for models of acceptable consumption
behavior.
A) their families; their friends
B) their friends; media
C) media; their friends
D) media; their families
E) their friends; their families
7) A ________ is a person or organization involved in the socialization process because of
frequency of contact with the individual and control over the rewards and punishments given to
the individual.
A) socialization agent
B) status agent
C) consumption agent
D) decision agent
E) composite agent
8) Mothers are stronger consumer socialization agents than their husbands because ________.
A) mothers are more involved with their children
B) the mothers often control their children’s exposure to commercial messages
C) the mothers provide instruction in the skills needed to become consumers
D) the mothers regulate the amount of money children can spend and how they spend it
E) all of the above
9) Deborah is married and has a career. She multitasks and teaches her children how to become
good consumers. She lets them learn from experience and make buying mistakes. When
characterizing mothers’ socialization-related attitudes, Deborah would be categorized as a
________.
A) Struggler
B) Nurturer
C) Protector
D) Balancer
E) Stoic
10) Chris does not have the money to indulge her children’s requests. She is very price and value
conscious. She views her life negatively. When characterizing mothers’ socialization-related
attitudes, Chris would be categorized as a ________.
A) Struggler
B) Nurturer
C) Protector
D) Balancer
E) Stoic
11) Sarah is focused on her family, and often sacrifices her own desires to meet the wants of her
children. She trusts well-known companies and brands. When characterizing mothers’
socialization-related attitudes, Sarah would be categorized as a ________.
A) Struggler
B) Nurturer
C) Protector
D) Balancer
E) Stoic
12) Josie is culturally and socially isolated. She views herself as a caretaker and homemaker. She
loves her children, but feels emotionally distanced from them. She deliberates regarding
purchases. When characterizing mothers’ socialization-related attitudes, Josie would be
categorized as a ________.
A) Struggler
B) Nurturer
C) Protector
D) Balancer
E) Stoic
13) Hillary has a high income and a Master’s degree. She is rational and teaches her children to
shop and spend responsibly. She resents the influence of the media on her children. When
characterizing mothers’ socialization-related attitudes, Hillary would be categorized as a
________.
A) Struggler
B) Nurturer
C) Protector
D) Balancer
E) Stoic
14) Kristen is self-focused and seeks acceptance and attention from others. She is a conspicuous
consumer. She views her children as part of her image, and often gives in to her children’s
requests to make her life easier. When characterizing mothers’ socialization-related attitudes,
Kristen would be categorized as a ________.
A) Struggler
B) Nurturer
C) Protector
D) Diva
E) Stoic
15) ________ parents are very nurturing and highly permissive in respect to consumer
socialization.
A) Rigid
B) Indulgent
C) Neglecting
D) Authoritative
E) Authoritarian
16) ________ parents are very permissive, but provide their children with little or no nurturing
during consumer socialization.
A) Rigid
B) Indulgent
C) Neglecting
D) Authoritative
E) Authoritarian
17) ________ parents are very nurturing but very restrictive in respect to consumer socialization.
A) Rigid
B) Indulgent
C) Neglecting
D) Authoritative
E) Authoritarian
18) ________ parents are very restrictive and not nurturing in respect to consumer socialization.
A) Rigid
B) Indulgent
C) Neglecting
D) Authoritative
E) Authoritarian
19) ________ involves the transfer of values, product loyalties, or brand preferences from one
generation to another.
A) Intergenerational transfer
B) Peer socialization
C) Consumer socialization
D) Shared shopping experience
E) Family member socialization
20) Gloria buys Crest toothpaste because her mother always bought Crest for her family when
she was growing up. This is an example of ________.
A) intergenerational transfer
B) peer socialization
C) consumer socialization
D) shared shopping experience
E) family member socialization
21) Socialization is described as ________.
A) a one-way process whereby adults socialize children
B) a one-way process whereby children socialize adults
C) a one-way process that occurs only during adolescence
D) a one-way process that occurs only during adulthood
E) a two-way process in which the young person is both socialized and influences those who are
doing the socializing
22) The family function related to setting priorities regarding learning and education,
recreational activities, hobbies, setting career goals, media exposure, and shopping habits is
________.
A) economic well being
B) emotional support
C) communication support
D) suitable family lifestyles
E) shopping support
23) When Joan got transferred to a new city, she went there ahead of the rest of her family and
independently shopped for and purchased a home for them to move into upon their arrival. Joan’s
role as the only decision maker in the house purchase makes it an example of a(n) ________.
A) husband-dominated decision
B) wife-dominated decision
C) joint decision
D) autonomic decision
E) heuristic decision
24) Derek was the primary decision maker when it came to automotive purchases in his
household, but asked for and considered feedback from his wife and children when they went to
purchase a new car. Derek’s approach makes the car purchase an example of a(n) ________.
A) husband-dominated decision
B) wife-dominated decision
C) joint decision
D) autonomic decision
E) heuristic decision
25) Kim wants a candy bar and tries to convince her father to purchase one for her by threatening
to throw a fit in the crowded grocery store if he does not. This is an example of which of the
following tactics used by children to influence their parents?
A) pressure tactic
B) ingratiating tactic
C) exchange tactic
D) coalition tactic
E) consultation tactic
26) Billy tries to convince his mother to buy him a new set of markers by suggesting that he will
be good and clean his room if she purchases the markers for him. This is an example of which of
the following tactics used by children to influence their parents?
A) inspirational appeal
B) coalition tactic
C) consultation tactic
D) exchange tactic
E) rational persuasion
27) Frank tries to get buy-in from his father on the purchase of a new tablet by asking his father
to help him research the different types of tablets and getting him involved in the shopping
process. This is an example of which of the following tactics used by children to influence their
parents?
A) inspirational appeal
B) coalition tactic
C) consultation tactic
D) exchange tactic
E) rational persuasion
28) Vacuum cleaner manufacturers should conduct research on children who perform
housekeeping chores by themselves in their roles as ________.
A) buyers
B) maintainers
C) deciders
D) preparers
E) gatekeepers
29) Which of the following is NOT one of the variables that is combined to make the family life
cycle composite variable?
A) marital status
B) size of family
C) age of family members
D) family income
E) employment status of the head of household
30) In the ________ stage of the traditional family life cycle, single young individuals have
established households apart from their parents.
A) bachelorhood
B) honeymooner
C) parenthood
D) postparenthood
E) dissolution
31) Marriage marks the transition from the ________ stage to the ________ stage of the
traditional family life cycle.
A) bachelorhood; honeymooner
B) honeymooner; parenthood
C) parenthood; postparenthood
D) postparenthood; dissolution
E) dissolution; bachelorhood
32) Ken and Kira recently married and do not currently have any children. They both work and
are conscientiously saving their money so that they can go on a cruise next summer. Ken and
Kira are best described as being at the ________ stage of the traditional family life cycle.
A) bachelorhood
B) honeymooner
C) parenthood
D) postparenthood
E) dissolution
33) The birth of the first child marks the transition from the ________ stage to the ________
stage of the traditional family life cycle.
A) bachelorhood; honeymooner
B) honeymooner; parenthood
C) parenthood; postparenthood
D) postparenthood; dissolution
E) dissolution; bachelorhood
34) During the ________ stage of the traditional family life cycle, married couples tend to be
most comfortable financially.
A) bachelorhood
B) honeymooner
C) parenthood
D) postparenthood
E) dissolution
35) The ________ stage of the basic family unit occurs with the death of one spouse.
A) bachelorhood
B) honeymooner
C) parenthood
D) postparenthood
E) dissolution
36) Families that do not readily fit into the family life cycle are called ________.
A) atypical families
B) extended families
C) non-family households
D) nuclear families
E) nontraditional families
37) Which group is most likely to consume healthy food items and avoid convenience foods?
A) dual low occupation career couples, white-collar husband
B) nonworking wives
C) low husband occupation households
D) dual low occupation career couples, blue-collar husband
E) very high occupation career couples
38) Social class stems from ________, which is the degree of prestige the members of one social
class have in comparison with members of the other social classes.
A) religion
B) power
C) social status
D) upward mobility
E) education
39) Social comparison theory suggests that ________.
A) power is related to the amount of economic assets an individual has
B) wealth is related to the degree of influence over others an individual has
C) social stratification is only present in materialistic societies, as has been the case throughout
the history of human existence
D) individuals compare their own material possessions with those owned by others in order to
determine relative social standing
E) belonging to a given social class is no longer reflected in differences in values, attitudes, and
behaviors
40) ________ is a measure of the amount of economic assets an individual possesses.
A) Wealth
B) Affluence
C) Social status
D) Power
E) Prestige
41) Paul is an analyst at an investment bank. He notices that many of the senior executives at his
office wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to be
more like those executives. Paul’s comparison of his own material possessions with those owned
by others to determine his relative social standing is an example of ________.
A) Social Comparison Theory
B) affluent consumption
C) downward comparison
D) social stratification
E) antisocial comparison
42) According to the ________ measure of social class, the phenomenon of social class is one
that reflects an individual’s sense of belonging or identification with others.
A) subjective
B) consumption
C) reputational
D) status
E) objective
43) The feeling of social-group membership is referred to as ________.
A) reputational measures
B) class identification
C) social class involvement
D) class consciousness
E) reputational class
44) In the subjective measurement approach to social classification, most respondents have a
tendency to classify themselves in the ________ class.
A) upper
B) middle
C) lower
D) working
E) highest
45) Occupation, amount of income, and education are typical variables used as ________
measures of social class.
A) subjective
B) consumption
C) reputational
D) status
E) objective
46) Streamline Luggage Company markets its roll-aboard suitcases to international executives
and businesspeople that travel regularly. This is an example of segmentation based on ________.
A) education
B) occupation
C) conspicuous consumption
D) income
E) prestige
47) The ________ consists of giving respondents index cards with about 100 or so jobs listed on
them and asking them to arrange the cards from the most to the least prestigious.
A) ladder of conspicuous consumption
B) ladder of social ranking
C) occupational prestige scale
D) collective will scale
E) social-class consciousness scale
48) A(n) ________ is a weighted measure of the following socioeconomic variables: occupation,
source of income (not amount of income), house type, and dwelling area (quality of
neighborhood).
A) subjective measure
B) ladder of social ranking
C) Socioeconomic Status Score (SES)
D) Index of Status Characteristics (Warner’s ISC)
E) socioeconomic potpourri index