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47) During what part of the writing process does the writer ensure the accuracy of the
information?
A) Defining the purpose
B) Developing an audience profile
C) Gathering the information
D) Uncovering the audience's needs
E) Providing required information
48) During what part of the writing process does the writer consider what background
information should be included in the writing?
A) Defining the purpose
B) Developing an audience profile
C) Gathering the information
D) Uncovering the audience's needs
E) Providing required information
49) A knowledge management system would best be utilized when?
A) When defining the purpose
B) When developing an audience profile
C) When gathering information
D) When determining audience needs
E) When determining required information
50) To best gauge how employees and stakeholders are responding to a change in the business,
the most current information will be found where?
A) Annual reports
B) Marketing reports
C) Customer surveys
D) Blogs and microblogs
E) News releases
51) When using social media to investigate how people are feeling or what they are thinking,
what type of information should be posted on the media site?
A) Information that will stimulate discussion
B) Information that has already received positive feedback elsewhere
C) Information that is tightly controlled by the media host
D) Information that is highly controversial
E) Information that is ethical and accurate
52) After developing a clear picture of the audience, the next step is to gather necessary
information.
53) Communities of customers, product enthusiasts or others linked through social media who
engage in online discussions are good sources of information from the community.
54) The quantity of information delivered is often more important than the quality of the
information.
55) A message could become unethical if important information is omitted.
56) Discuss how to ensure the information you provide to your audience is quality information,
using relevant examples.
57) Discuss the advantages and disadvantages of five methods used to gather information and
gain insight before beginning research efforts.
58) Which of the following is a disadvantage of the oral, in-person combination of channel and
medium?
A) There is limited opportunity for immediate feedback.
B) There is no permanent, verifiable record of the communication.
C) Misunderstanding is frequent and difficult to solve.
D) There are limited and vague nonverbal cues.
E) There is limited opportunity to express emotion and feelings in a coherent manner.
59) Which channel and medium combination allows flexibility of multiple formats and channels
but can be limited in terms of reach and capability?
A) Written, printed
B) Written, digital
C) Visual, printed
D) Visual, digital
E) Oral, digital
60) Which channel and medium combination takes longer to create and distribute but allows the
sender to avoid immediate interactions?
A) Written, printed
B) Written, digital
C) Oral, printed
D) Visual, digital
E) Oral, digital
61) Although expensive to create, which combination can convey complex ideas and
relationships quickly?
A) Written, printed
B) Visual, digital
C) Oral, printed
D) Visual, printed
E) Oral, digital
62) Which of the following is an advantage of being in the same physical space while
communicating?
A) Lower cost
B) Less formality
C) Nonverbal feedback
D) Less preplanning
E) Better interpretation of business trends
63) How can a video component improve live phone conversations?
A) Distractions are minimized.
B) Visual aids can be utilized.
C) Nonverbal communication can be observed.
D) Professionalism is more obvious.
E) More people can participate in the conversation.
64) Which of the following is more formal in tone?
A) Podcasts
B) Webinars
C) Memos
D) Letters
E) Proposals
65) Which of the following would be an appropriate use of digital medium?
A) When you want to make a formal impression
B) When you are legally required to provide information in print
C) When you want to stand out from the flood of electronic messages
D) When you want to introduce yourself to a customer or client
E) When you need a permanent, unchangeable or secure record
66) Which of the following combinations is used most often on the job today?
A) Written medium, digital channel
B) Visual medium, print channel
C) Visual medium, digital channel
D) Oral medium, digital channel
E) Written medium, print channel
67) A visual printed message most often acts as what?
A) A replacement for text
B) Supporting material in printed documents
C) A guide to printed reports
D) A replacement for interactive digital components
E) A supplement to interactive digital components
68) Which of the following is an advantage of combining visuals with supporting text?
A) Today's audiences are bombarded with messages, so anything that communicates quickly is
welcome.
B) Visuals alone are less effective at describing complex ideas, making supporting text essential.
C) Visuals often show parts and relationships that make up the whole, and supporting text is used
to fill in the gaps.
D) Diagrams and symbols must be explained to other cultures to ensure understanding.
E) Visual images can offer explanations and text can be used to identify essential elements of the
visual.
69) Which of the following is an advantage when using mobile devices for business
communication?
A) Portability and flexibility
B) Screen size
C) Resolution
D) Bandwidth, speed and connectivity
E) Operational costs
70) When using mobile technology, increasing the size of buttons and text entry fields can help
which of the following areas?
A) Portability and flexibility
B) Screen size and resolution
C) Input technologies
D) Speed and connectivity
E) Data usage costs
71) Which of the following is a nonverbal signal that affects the style and tone of the message?
A) Media richness
B) Formality
C) Media and channel limitations
D) Urgency
E) Audience preferences
72) Which method of communication is considered to have the greatest media richness?
A) Instant messages
B) Texting
C) Phone calls
D) Emails
E) Face to face
73) When determining what channel and media to use for a communication, what type of
concerns may be generated when sensitive or private communications are needed?
A) Costs
B) Audience preference
C) Security
D) Urgency
E) Formality
74) A media that is lean would be used for what types of messages?
A) Nonroutine or complex messages
B) Messages that transfer simple information
C) Messages that attempt to humanize your presence
D) Messages that communicate caring
E) Messages to gain commitment
