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75) When incorporating blogs into a corporate social media stream, what role can blogs take in
support of the media plan?
A) Blogs can be used to limit information.
B) Blogs can act as the hub for the multiple threads in the social media plan.
C) Blogs can act as the "complaint department" for the social media plan.
D) Blogs can limit word-of-mouth marketing efforts by customers.
E) Blogs can allow consumers to become subject matter experts.
76) Mobile blogs can aid in the use of which of the following areas?
A) Project management and team communications
B) Background information
C) Customer support
D) Recruiting
E) Policy issues and discussions
77) By monitoring the blogosphere, companies hope to find ways to do what?
A) Increase recruitment efforts
B) Enhance policy discussion
C) Conduct market research
D) Increase crisis communications
E) Limit customer interaction
78) Using blogs to release up to the minute information on an issue is an example of what?
A) Market research
B) Public relations
C) Crisis communications
D) Company news
E) Team communications
79) Using blogs to explain how to use a product is an example of what?
A) Word-of-mouth marketing
B) Customer support
C) Employee engagement
D) Brainstorming
E) Community building
80) Which of the following is the least effective use of a blog?
A) Community building
B) One-way communication
C) Influencing traditional news coverage
D) Word-of-mouth marketing
E) Market research
81) Which of the following can be a challenge when setting up a blog?
A) Accurately defining your target audience
B) Preventing viral marketing
C) Limiting employee engagement
D) Monitoring the blogosphere
E) Finding long-term content
82) When defining a subject area for a blog, what is being determined?
A) Audience
B) Scope
C) Purpose
D) Limitations
E) Access
83) When developing a blog, which of the following is most effective?
A) A writing style that supports the organization's image
B) A writing style that is formal and objective
C) A writing style that is comfortable and personal
D) A writing style that is best suited for the writer
E) A writing style that supports rebroadcasting on IMs and emails
84) When blogging, which of the following should take place during the planning stage of the
writing process?
A) Evaluating the content and readability
B) Proofreading to correct errors
C) Post using the blogging system's tools
D) Adding a newsfeed option
E) Identifying the scope
85) The difference between blogging and microblogging is what?
A) Intended audience
B) Writing style
C) Length
D) System security
E) Use of emoticons
86) Microblogs are used in meetings and presentations by acting as what?
A) Live data streams
B) Video connectivity
C) Backchannels
D) Crowdsourcing
E) Enterprise systems
87) Blogs are online journals.
88) Good business blogs are generated by the organization and do not provide for reader
interaction.
89) When team members are geographically dispersed, blogs can be an effective tool in keeping
all team members updated.
90) When adapting the three-step writing process to blogging, what important issues should be
considered?
91) Explain the meaning of "tagging" in a blog and discuss the advantage of using it.
92) Which of the following is true about emoticon use for business communications?
A) Emoticons should only be used for internal communications.
B) Emoticons should be avoided in all professional communications.
C) Emoticons can soften the impact of negative messages.
D) Emoticons can add depth and meaning to email messages.
E) Emoticons can be used for internal and external messages very effectively.
93) The recording of audio or video files and distributing them online is called what?
A) Backchanneling
B) Crowdsourcing
C) Enterprise microblogging
D) Podcasting
E) Internal micromessaging
94) One of the biggest advantages of an audio podcast over other types of social media is what?
A) The hands free/eyes free aspect of the message
B) The ability to move through the message to find critical data
C) The ability to retrieve the data when needed
D) The ability to access the data over a variety of technologies
E) The ease of setting up the podcast
95) During the planning phase of podcasting, which of the following is the least important
consideration?
A) Scheduling
B) Analyzing the situation
C) Blog compatibility
D) Sustainability of the topic
E) Audience
96) When organizing the content for a podcast, which of the following become especially
important?
A) Previews and transitions
B) Backchanneling
C) Podcast channel
D) Scheduling
E) Distribution
97) Which of the following helps to ensure an effective podcast?
A) Reading from a script
B) Having a clear beginning, middle and end
C) Speaking without the use of notes
D) Including a text copy of the podcast on the blog site
E) Using the commenting feature to support the backchannel
98) Emoticons should be added to email messages that contain bad news in order to "soften the
blow" of the message.
99) Podcasts are considered to be media rich communication tools.
100) Compare and discuss the completing step for podcasts and written communication.
