Archives: Quiz

Romania would be classified as being in the __________ stage of development. A. Traditional society B. Preconditions for take-off C. Take-off D. Maturity E. High mass consumption ______________ is used by firms that rely on periodic heavy promotional pricing, primarily […]

In the growth of smartphones a new technology called _____ enables companies to send messages from automated applications to people on everything from alerts from their banks to special offers from retailers. A. IM B. SMS C. M-commerce D. A2P […]

A characteristic of B2B companies is that they often make products that end up as ___________ in a finished product. A. Components B. Labels C. Minor features D. Major features E. Factoids ___________ is an Internet-driven relationship between companies, their […]

A(n) _________________ contains one or more intermediary levels. A. Channel distribution B. Merchant intermediary C. Agent intermediary D. Direct channel E. Indirect channel Caesars Entertainment has found that it is best to invest in customers who fall into the _________ […]

Little m marketing is also known as __________. A. Long-term planning B. Tactical marketing C. Strategic marketing D. A mission statement E. Differentiation orientation The best place in a SWOT analysis for an airline to identify the possibility of acquiring […]

Firms must _________ new-product ideas from the list of ideas that are generated by the idea generation stage. A. Rank order B. Screen and evaluate as quickly as possible C. Develop a business plan for D. Develop a scale model […]

The marketing concept was first articulated in writing in the Annual Report of ______________. A. Ford Motor Company B. AT&T C. RCA D. General Motors E. General Electric The dashboard provides insight into the execution of critical business processes required […]

Garrett is moving into retirement and wants to cut his client base in half so he can work part time. In deciding which customers to keep, Garrett should look at the monetary prediction called _______________. A. Customer longevity spending B. […]

Customer satisfaction is defined as ________________. A. The degree to which an individual will resist switching from one offering to another B. The level of liking an individual harbors for an offering C. Customer laziness in trying new products D. […]

A former professional football player invested in a seafood restaurant chain when he played ball. Now that he is retired from the NFL and has time to devote to his business interests, he and his partners want to start a […]

____________ is known for its everyday low pricing strategy. A. Walmart B. JCPenney C. Sears D. Best Buy E. Kmart Positioning strategy is a process that often starts with ______. A. Focus groups B. Surveys of customers C. Perceptual maps […]

After a recent 141-day strike, the union members in California went back to work at area grocery stores. The union negotiated raises, better health care benefits, and a one-tier pay scale. The role of the union may best be described […]

The concept that marketing information should be presented in a format that is easy to use in real time and consisting of crucial information is the marketing _________. A. Accelerator B. Matrix C. Dashboard D. Planning equation E. Cockpit Sam […]

__________________ affords the marketing manager an opportunity to develop a rational pricing strategy across a complete line of related items. A. Product line pricing B. Captive pricing C. Price bundling D. Reference pricing E. Prestige pricing Automobile manufacturers must comply […]

A customer is comparing two different cars advertised online. She isn’t sure which will be of higher quality. Then she notices that one brand is a Lexus while the other is a brand she hasn’t heard of before. In this […]

Whole Foods is considered to be down-to-earth and wholesome by consumers. Whole Foods has the trait of _____ brand personality. A. Sincerity B. Competence C. Sophistication D. Reliable E. Honest The marketing director of Bank Y decides to conduct a […]

________________ is an example of a technology communication selling activity. A. Developing effective presentation skills B. Following up after customer contact C. Developing time management skills D. Listening effectively E. E-mailing ______________________ is the amount of price increase that can […]

A marketing manager calls a market research firm stating that her company is losing sales to competitors. She says her company needs help with the ________ stage of the market research process. A. Defining the research problem B. Establishing the […]

Resellers are important to marketers because ______________. A. They have their own buying centers that service customers B. They buy equipment, supplies, and technology to run their own businesses C. They serve as an early warning system to OEMs D. […]

Victorinox, maker of the Swiss Army knife, warrants its knives to be “free from defects in material and workmanship for the entire life of the knife.” These is an example of a ________. A. Warranty B. Product label C. Service […]

In the past, __________________ allowed manufacturers to establish artificially high prices by limiting the ability of wholesalers and retailers to offer reduced or discounted prices. A. Fair trade laws B. Minimum markup laws C. Loss leader products D. State fair […]

The marketing manager of Super Fresh Frozen Vegetables is working on the package for a new line of self-steaming microwaveable vegetables. He wants the package to show a physically fit individual happily eating the product and how to work the […]

Comparative advertising works well when _____________. A. You are No.1 in a product category B. You are competing with a lower brand C. You are not No.1 in a product category D. Your brand is the leading brand E. Consumers […]

Treating employees as customers and developing systems and benefits that satisfy their needs is called ________. A. Marketing for profit B. Internal consistency C. Market orientation D. Internal marketing E. All of these A service blueprint is a concept borrowed […]

You run a small automotive supply business that sells to a few large retailers. You want to conduct market research to assess how the companies you sell to feel about the reorder process and your billing system. Because there are […]

_______ is the process of placing in one’s memory only those stimuli that support existing beliefs and attitudes about a product or brand. A. Selective awareness B. Selective distortion C. Selective memory D. Selective retention E. Selective hearing __________ is […]

In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ […]

Small changes in consumer demand can lead to considerable shifts in business product demand and it referred to as the ____________. A. Deceleration effect B. Transverse effect C. Modified effect D. Acceleration effect E. Steady state effect When customers see […]

The two fundamental approaches to learning include ____ and _____. A. Coaching, listening B. Trial and error, coaching C. Coaching, conditioning D. Conditioning, cognitive learning E. Conditioning, trial and error When a company can show that its product’s projected lifetime […]

______ is defined as a summary of unique qualities attributed to the brand. A. Brand identity B. Brands C. Brand momentum D. Brand equity E. Brand symbol The Busted Puppy, a microbrewery, is creating a marketing plan. Managers are concerned […]

_______ is the means of communicating through facial expressions, eye behavior, gestures, posture, and any other body language. A. Cultural expression B. Nonverbal communication C. Communiqué D. Situational communication E. Verbal communication In the introduction phase of the PLC it […]

Scotty wants to have his company’s products used in the construction of a new building. The best time for Scotty to make a sales call is ______________. A. When the RFP is released B. When the architect releases the plans […]

NAFTA is a market zone that eliminates tariffs between the United States and _______. A. Canada, Mexico, and Costa Rica B. Canada and Mexico C. Mexico, Honduras, Nicaragua, Costa Rica, and Panama D. Canada, Mexico, Costa Rica, and Panama E. […]

Demographic segmentation is best described as _______. A. Using characteristics of human populations to segment the market B. Using characteristics of geography to segment the market C. Using characteristics of lifestyle to segment the market D. Using characteristics of virtual […]

Most people are comfortable buying products over the phone. Today many retailers create apps that customers can download to their smartphones or tablets to keep up-to-date on the company’s offerings. Most likely a description of this would be in the […]

A fundamental rule in marketing is to not set customer expectations so high that they cannot be effectively met on a consistent basis. The perceived quality of a brand enables companies to extend the product range, can lead to a […]

Eye contact, steady breathing, smiling, and swaying are all examples of positive nonverbal communication during a presentation. A service is a product in the sense that it represents a bundle of benefits that can satisfy customer wants and needs with […]

Push and pull strategies are rarely used mutually exclusively. Loyal customers are great advocates for a brand; however, blogs and other online communities have yet to become useful tools for marketers to reinforce the brand’s message because they have not […]

The shipping companies collect the taxes for products that are sold by a company through the Internet to customers outside its home country. Political and social activists have no impact on the normal flow of trade. Answer: FALSE Although not […]

An important objective of the member states of the United Nations is bringing about mutual economic development. Quotas are more flexible than import licenses. Answer: FALSE The fundamental difference between quotas and import licenses as a means of controlling imports […]

Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality. When a message from the source is converted into effective symbolism for transmission to a receiver, the message is said to have been […]

The growth of free trade areas that are tariff-free among members but have a common tariff for nonmembers creates an opportunity that can be capitalized on by direct investment. Nongovernmental organizations affect the policy decisions made by governments. Answer: TRUE […]

One of the most important aspects of LAIA that differs from LAFTA is the differential treatment of member countries according to their level of economic development If a product is culturally sensitive, then decisions related to the product are more […]

A single company can directly control or alter the political environment of the country within which it operates. The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing […]

In the context of international business negotiations, collectivistic, high-context cultures do not consider personalities and substance as separate issues. In the context of motivating sales personnel, expatriate managers fear that they will lose opportunities for promotion because they will be […]

A customs union is the most fully integrated form of regional cooperation. Countries that suffer the most from major natural calamities are among the poorest in the world. Answer: TRUE Countries that suffer the most from major calamities are among […]

Mercosur is the largest common-market agreement in the Americas. In the context of international advertising, an advertiser must consider local variations when choosing an appropriate medium. Answer: FALSE In international advertising, an advertiser must consider the availability, cost, coverage, and […]

The United States and other countries require some products to contain a percentage of “local content” to gain admission to their markets. In some countries, language is itself thought of as a social institution, with no relation to political importance. […]

Export management companies work under their own names. Though quality is always important in the consumer’s mind, in general, do not expect it to be a given. Answer: FALSE Since the consumer expects performance quality to be a given, quality […]

Recording of historic events by historians belonging to different cultures gives us a subjective view of history. Using foreign-country middlemen moves the manufacturer away from the market and the company becomes less involved with problems of language, physical distribution, communications, […]