Mercosur is the largest common-market agreement in the Americas.
In the context of international advertising, an advertiser must consider local variations
when choosing an appropriate medium.
Cartels have the ability to maintain control for indefinite periods.
A manufacturer who does not provide after-sales services and support could also be
foregoing the opportunity of participating in a lucrative aftermarket.
Where unfamiliar legal and cultural barriers exist, it is preferable to buy an existing
business than to enter into a joint venture.
Nationalistic feelings are directly proportional to growth of domestic economy.
The packaging component of theproduct component model consists of thephysical
product and all its design and functional features.
Fewer middlemen may mean higher overall taxes.
The initial aim of a multinational market is to protect businesses that operate within its
borders.
Price controls are normally targeted at nonessential products.
An international marketer must deal with at least two levels of uncontrollable
uncertainty.
The DR-CAFTA includes a wide array of tariff reductions aimed at increasing trade and
employment.
In Russia, products are divided into two categories- “ours” and “imported.” This is an
example of:
A. cultural revisionism
B. ethnocentrism
C. conversion to capitalism
D. communist mentality
E. structural marketing orientation
Americans often make the mistake of going it alone against a greater number of
foreigners in business negotiations. Which of the following factors can this behavior be
attributed to?
A. Collectivism
B. Chivalry
C. Information-orientation
D. Pragmatism
E. Independence
Which of the following sources of energy dominates the world’s energy usage?
A. Hydroelectric power
B. Petroleum products
C. Wind energy
D. Geothermal power
E. Nuclear power
Which of the following events caused the Chinese to cede Hong Kong to the British?
A. The First Opium War
B. The Satsuma Rebellion
C. The Tianjing Rebellion
D. The Taiping War
E. The Hong Kong Revolution
Which of the following is NOT a factor that has contributed to the rapid economic
growth of NICs (newly industrialized countries)?
A. Political stability.
B. Well-established economic and legal reforms.
C. Rapid increase in population.
D. Outward orientation.
E. Entrepreneurship.
Which of the following will expand demand, particularly for industrial goods and
business services, in Latin America?
A. A sharp increase in government spending.
B. The creation of centrally-planned economies.
C. The privatization of state-owned enterprises.
D. The increasing use of labor in place of capital in production.
E. An increase in the number of government regulation.
Which of the following is considered to be an important competitive marketing tool in
Europe?
A. The adoption of ISO 9000 by a company.
B. The printing of packaging instructions in English.
C. The pricing of all products in dollars.
D. The incorporation of U.S. products in inventories.
E. The indigenous sourcing of all product components.
The Harry Johnson Tractor Company has just completed a marketing plan for entering
South Africa. Included in this plan are budgets, and sales and profit expectations. Which
of the following phases of the international planning process has the Harry Johnson
Tractor Company just completed?
A. Phase 1
B. Phase 2
C. Phase 3
D. Phase 4
E. Phase 5
The transitional sector differs from the modern urban sector in that the transitional
sector:
A. is an exclusively agriculture-oriented sector.
B. consists of population that works in the country side.
C. consists of an expanding Westernized middle class.
D. represents the high-income urban slums.
E. consists of population that moves from the country to the large cities.
Based on the Individualism/Collectivism Index, in which of the following cultures will
the “virtual social” activity of online chatting be most acceptable?
A. One in which individualism reigns supreme.
B. One in which collectivism is adopted.
C. One that has a high tolerance for ambiguity.
D. One which has a willingness to take risks.
E. One with no separation between the church and the state.
Which of the following factors spurs demand for technologically advanced products in
the world?
A. An increase in the size of the global unskilled labor force.
B. Large fiscal deficits in developed nations.
C. Expanding economic and industrial growth in Asia.
D. The increase in the average age in Europe.
E. The opening of the Trans-Arctic route.
Which of the following reasons best describes why much of the data provided by
foreign governments is suspected with respect to reliability?
A. The data in foreign countries are usually written in a foreign language and there are
translation difficulties that are often insurmountable.
B. The size of the sample and the technique used for sampling may be faulty.
C. Official statistics are sometimes too optimistic, reflecting national pride rather than
practical reality.
D. The data in foreign countries is usually not safeguarded.
E. The data tend to be incomplete, and outdated.
Which of the following types of nontariff barriers strictly falls under the category of
specific limitations on trade?
A. Import credit discriminations
B. Export subsidies
C. Voluntary export restraints
D. Embargoes
E. Packaging, labeling, or marking standards
International marketers often need to collect certain types of information not normally
collected by domestic marketing researchers. Unisys Corporation gives some guidance
about the kind of information that organizations need to collect in the international
environment. List and briefly discuss each of the five types of information suggested by
the Unisys Corporation model.
Explain the importance of time zones for trade relationships and marketing operations.
Which are the three multinational market regions that comprise major trading blocs?
List the six steps in a research process.
Developed by the IMF to cope with universally floating exchange rates, _____
represent(s) an average base of value derived from the value of a group of major
currencies.
A. exchange permits
B. special drawing rights
C. floating currencies
D. the gold rate
E. dollar parities
In the context of negotiation preliminaries, list the seven aspects of the negotiation
setting that must be manipulated ahead of time, if possible.