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_______ is the means of communicating through facial expressions, eye behavior,
gestures, posture, and any other body language.
A. Cultural expression
B. Nonverbal communication
C. Communiqué
D. Situational communication
E. Verbal communication
In the introduction phase of the PLC it is important to _________.
A. Inform and educate the target audience about the product's features and benefits
B. Link the brand with key product features and highlight differentiation between
competitors
C. Work to further differentiate the product from those of competitors
D. Decide whether to invest further in the product or allocate funding to a new
project(s)
E. Target the high-end market with a differentiated product and higher price point
_______ of the world's economic growth in the next 20 years is predicted to come from
emerging economies.
A. 10 percent
B. 35 percent
C. 52 percent
D. 75 percent
E. 90 percent
The business position dimension of the GE Business Screen includes all but ________.
A. Organization
B. Growth
C. Patents
D. Governmental regulations
E. Marketing
Many manufacturers, such as Sharp Electronics, focus on the B2C market but have a
significant level of sales in __________.
A. The music market
B. The supply chain market
C. The quick sale market
D. The B2B market
E. None of these
When baby boomers hear music that connects them with positive memories and the
product and brand that is being advertised, they reflect ______.
A. Conditioned learning
B. Operant conditioning
C. Cognitive learning
D. Emotional memory
E. Operant memory
Sociologists look for defining events such as wars, major economic upheaval, and
social cultural revolution to create _________.
A. Social movements
B. Marketing opportunities
C. Generational groups for segmentation purposes
D. New product ideas
E. None of these
ABC Company wants to create an association between two stimuli: marketing
information and feeling. ABC Company is using _______.
A. Cognitive learning
B. Brand management
C. Cognitive association
D. Operant conditioning
E. Classical conditioning
_______, a clothing retailer, had declining sales. In an effort to offer trendier clothes, it
started carrying colorful jeans in some stores and a "Mad Men" collection in others.
Customers have responded and revenue per product has increased.
A. JCPenney
B. Target
C. H&M
D. Gap
E. Hollister
One way to make a service more tangible is to have customers ______.
A. Read about it on a website
B. Experience the service through a trial period of time
C. Receive a brochure that highlights the advantages and disadvantages of the service
D. Google the service and see who provides the services in their area
E. None of these
_____________ spends more money on advertising than any other company in the
world.
A. Toyota
B. Unilever
C. General Motors
D. Coca-Cola
E. Procter & Gamble
Malala has many items to include in the SWOT analysis for an automobile dealership.
An examination of competitors that have gone bankrupt would be included in the
________ section.
A. Strengths
B. Threats
C. Opportunities
D. Strategies
E. Weaknesses
Formal market information systems provide quality information that can guide _______
decisions.
A. Tactical
B. Sporadic
C. Paradoxical
D. Operational
E. Strategic
