The marketing concept was first articulated in writing in the Annual Report of
______________.
A. Ford Motor Company
B. AT&T
C. RCA
D. General Motors
E. General Electric
The dashboard provides insight into the execution of critical business processes
required to deliver on the _______________.
A. Desired customer value propositions
B. Elements of tactical numerology
C. Desirable elements of diagnostic mathematics
D. Suitable service message
E. All of these
_________ is not one of the four basic selling activities that define the salesperson’s
job.
A. Communicate
B. Build customer relationships
C. Manage information
D. Set price
E. Sell
Many people are surprised to find that the price they pay in their home country for
products may be twice as much in a foreign country due to transportation charges,
taxes, tariffs, and exchange rate fluctuations. This change in price is referred to as
_____________.
A. Price escalation
B. Price scaling
C. Cost-plus pricing
D. Cost-based pricing
E. Price fluctuation
The concept of exchange relates to _____________.
A. Monetary price
B. The hassle factor involved in making a choice
C. Skill or intellectual capital
D. Time used in shopping
E. All of these
Clothes, furniture, and major appliances are called shopping goods. This category of
good implies that ________.
A. Consumers do more research prior to buying
B. They are purchased less frequently
C. They cost more and carry a fear of making a wrong decision
D. They have a variety of choices on prices and features
E. All of these
One of five principal goals for the presentation is not ____________________.
A. Get the customer’s attention
B. Educate the customer
C. Nurture the customer’s desire and conviction to purchase
D. Agree on a price
E. Build product interest
A dashboard should establish the links between marketing spending and ___________.
A. The stock price
B. The number of employees
C. The number of customers who write complaints during any period of time
D. Profits
E. None of these
_____________ takes advantage of a salesperson’s technical knowledge.
A. Geographic orientation
B. Product organization
C. Customer type
D. Market organization
E. Workload method
The sequential steps to successful segmentation are _________________.
A. Positioning, targeting, and segmenting
B. Research, fulfillment analysis, and churn rate
C. Segmenting, targeting, and positioning
D. Need identification, qualitative research, and positioning
E. Consumer analysis, content analysis, and segmenting
The fastest-growing economy in the world in 2012 was ______.
A. Sierra Leone
B. Afghanistan
C. Macau
D. China
E. Libya