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Romania would be classified as being in the __________ stage of development.
A. Traditional society
B. Preconditions for take-off
C. Take-off
D. Maturity
E. High mass consumption
______________ is used by firms that rely on periodic heavy promotional pricing,
primarily communicated through advertising and sales promotion, to build traffic and
sales volume.
A. Psychological pricing
B. One-price strategy
C. Variable pricing
D. Everyday low pricing (EDLP)
E. High/low pricing
In deciding on the right balance between control and flexibility in a channel, marketing
managers must consider all of the following except _______________.
A. The type of products involved
B. Cost issues among the various options
C. Strength of belief in the accuracy of the sales forecast
D. Likelihood that major changes will occur in the customer or competitive
marketplace that would necessitate restructuring the channel
E. None of these
The marketing concept was introduced ______________.
A. After the Civil War
B. After World War I
C. After the Great Depression
D. In the 1950s
E. In the 1960s
_______________ is not a step in the personal selling process.
A. Prospecting
B. Handling objections
C. Price fixing
D. Qualifying the prospect
E. Following up
The marketing manager for Ned's Bar and Grill notices that his typical customer is a
21-year-old male college student. He is using ________ to define his market.
A. Stereotyping
B. Estimation
C. Visual cues
D. Demographics
E. Instincts
Mark is trying to sell machine tools like metal bending machines to a manufacturing
firm. After running it by the secretary, he decides to talk to people inside the firm to
identify people that he considers to be important in the buying center process. The
people he is targeting are known as __________.
A. Influencers
B. Users
C. Gatekeepers
D. Initiators
E. Product engineers
Mike and Mary see an ad for a new Sony LCD flat-panel television and have totally
different attitudes toward the ad. This is because their perceptions of the ad are
_______.
A. Similar
B. The same
C. Very different
D. Slightly similar
E. A little different
When Toyota, Honda, and Nissan created luxury cars, they realized the need to create a
new brand because the target markets would be less willing to accept their current
brands in a luxury automobile. This is because the luxury lines would not fit with the
________ that customers held.
A. Brand associations
B. Brand loyalty
C. Perceived quality
D. Brand connections
E. Brand identity
Leo Bogart was talking about strategic marketing planning and said, "We plan all the
time but nothing ever gets done around here." One way to avoid getting into Leo's
situation is to __________.
A. Have a committee review the plan
B. Have human resources outsource the plan
C. Have a person in the organization be assigned specifically to each action plan with
the idea that he or she owns the action plan
D. Have a list of the actions printed for everyone's desk
E. None of these
A strategy of _______________ addresses the objective of entering a market at a
relatively high price point.
A. Penetration pricing
B. Price skimming
C. Target ROI
D. Competitor-based pricing
E. Value pricing
The manufacturer of Fast Peddle Bikes offers a warranty that states that the
gear-shifting mechanism for its product will work consistently and be free of
mechanical defects for five years. This is an example of a(n) ______ warranty.
A. Specific
B. Additional
C. Extended
D. General
E. Basic
Procter & Gamble co-branded its Tide detergent and Downy fabric softener to create
Tide Simple Pleasures and Downy Simple Pleasures in the U.S. market. In England, the
company co-branded its Bold and Lenor detergents, creating a premium brand called
Bold Infusions and Lenor Infusions. These are examples of a(n) _____ type of
co-branding relationship.
A. Co-location
B. Multiple company venture
C. Joint venture
D. Internal brand combination
E. Merger
A company's core cost advantages translate directly to an edge over its competitors
based on much more flexibility in its __________________ as well as its ability to
translate some of the cost savings to the bottom line.
A. Pricing strategies
B. Cost leadership
C. Value ratio
D. Service
E. Quality
In a(n) ________________, the sheer size and power of one of the channel members
places it in a position of channel control.
A. Insourcing arrangement
B. Vertical marketing system (VMS)
C. Corporate VMS
D. Contractual VMS
E. Administered VMS
Most Asians in the United States live in __________________.
A. New York state
B. Oregon
C. California
D. Washington state
E. Washington, D.C.
Ask your friends which country produces the best perfume and most likely the answer
will be "France." This shows the issue that international consumer marketers face of
_________.
A. Brand strategy
B. Country-of-origin effect
C. Quality
D. Fitting the product to the culture
E. Manufacturing
The warranty on a bottle of Store Brand Pain Relievers says that consumers may return
this product if they are dissatisfied with it for any reason. This is an example of a(n)
______ warranty.
A. Specific
B. Additional
C. Extended
D. General
E. Basic
