Export management companies work under their own names.
Though quality is always important in the consumer’s mind, in general, do not expect it
to be a given.
In relationship-oriented cultures, sales representatives tend to be on the bottom rung of
the social ladder.
The General Agreement on Tariffs and Trade is the most comprehensive multilateral
agreement on intellectual property to date.
The form of law found in Germany, France, and Japan is called civil or code law.
Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers’
opinions about products and services is known as serigraphy.
For firms producing products and services for industrial markets, a chief reason for
venturing abroad is the prospect of high profits with little risk.
Physical barriers that exist within Europe are nowadays seen as a natural protection
from potentially hostile neighbors.
Tactical planning is essentially long term, incorporating generalized goals for the
enterprise as a whole.
A company focusing its efforts on making its new innovation more user-friendly is
working on the _____ of the product.
A. relative advantage
B. compatibility
C. complexity
D. trialability
E. observability
With references to international marketing research, discuss the various problems
related to the availability and use of secondary data.
Which of the following commodities dominated the trade between Britain and China
during the early 1800s?
A. Bamboo
B. Mother-of-pearl
C. Silk
D. Tea
E. Porcelain
Which of the following regions of the world is most affected by aging and thus by a
steadily decreasing worker-to-retiree ratio?
A. Africa
B. America
C. China
D. Asia
E. Europe
The first step in bringing about planned change in a society is to:
A. determine which cultural factors conflict with an innovation.
B. create a resistance to the cultural factor hindering acceptance.
C. wait for eventual cultural changes that prove their innovations of value to the culture.
D. market the products similar to ones already on the market.
E. leave acceptance to a strategy of unplanned change.
Business customs can be grouped into:
A. rigid, flexible, and negotiables.
B. internals, externals, and consensual customs.
C. imperatives, electives, and exclusives.
D. national, foreign, and international.
E. unilateral, bilateral, and multilateral.
Islamic law is also known as the _____.
A. Ulema
B. Umrah
C. Zakkath
D. Shari’ah
E. Barakah
Which of the following U.S. foreign policies was applied in 1905 when the Dominican
Republic was forced to accept the appointment of an American economic adviser?
A. The Manifest Destiny
B. The Hay Manifesto
C. The Wilson Mandate
D. The Gadsden Policy Position
E. The Roosevelt Corollary
Which of the following images is a cultural stereotype attributed to American
negotiators by foreign business negotiators?
A. The cowboy.
B. The suave, smooth-talker.
C. The pretentious connoisseur.
D. The ‘stiff upper lip”.
E. The unpunctual, bungling fool.
_____ refers to both the powers exercised by a state in relation to other countries and
the supreme powers exercised over its own members.
A. Sovereignty
B. Self-governance
C. Ethnocentrism
D. Autocracy
E. Non-interventionism
Which of the following is true of P-time and M-time?
A. The American desire to get down to business is a manifestation of a P-time culture.
B. The M-time system gives rise to looser time schedules.
C. M-time is characterized by the simultaneous occurrence of many things.
D. As global markets expand, more businesspeople from P-time cultures are adapting to
M-time.
E. Interruptions are routine for M-time businesspeople.
A toy manufacturer conducted a survey to estimate the market demand for its
specialized wood-based toys in a foreign country. For the survey, it interviewed all the
households of the four largest cities of that country without making any distinction
between those with children and those without. The market demand forecast based on
this survey failed to match the actual demand for the toys. Which of the following is the
most likely reason for this failure?
A. Difficulty in defining the research objective.
B. Unwillingness of the respondents to reply to survey questions.
C. Difficulty in translating the responses.
D. Inappropriate sample selection.
E. Lack of appropriate methods for analyzing the data.
Briefly describe the modus operandi of cybersquatters.
Ranzania, as a country, would like to increase its control and ownership of foreign
investments in its country. However, Ranzania does not want to cut off or discourage
foreign investment. Cite and describe a political risk strategy that Ranzania could
follow that would meet the aforementioned objective.
To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis
that isolates the self-reference criterion influences. List the four steps that make up the
framework for such an analysis.
Describe the characteristics of a sovereign state.
How does cultural diversity influence the IMC process? Give examples.
What is a commonwealth? Discuss the features of this form of economic integration.
How has Japan’s history influenced its contemporary behavior and culture?