Consumer perceptions of a quality product often have more to do with
market-perceived quality than performance quality.
When a message from the source is converted into effective symbolism for transmission
to a receiver, the message is said to have been decoded.
Competitive advertising is a source of noise in the international communications
process.
The most severe political risk is domestication.
The GATT panels were formed to resolve bilateral trade disputes and thus have both
advisory and enforcement powers.
Exporting is a common approach of market entry for mature international companies
with strong marketing and relational capabilities.
In the context of evaluating and controlling sales representatives, the primary control
tool used by American sales managers is the incentive system.
Commercial sources, trade associations, management groups, and state and local
governments are good sources of primary data for a researcher.
The British, German, and American businesspeople are found to fall in the middle of
most scale for dimensions of negotiating behaviors.
The liberalization of trade and investment policies in developing countries is changing
the way countries will trade and prosper in the 21st century.
After World War II, the U.S. provided assistance to other countries to develop their
markets and improve global trade though it gained no returns on these initiatives.
Barring Latin America, the risks of confiscation and expropriation have lessened over
the last two decades.
What is occurring in the BEMs is analogous to the situation after World War II when
tremendous demand was created during the reconstruction of Europe.
Ten new countries joined the European Union in 2004 followed by Bulgaria and
Romania in 2007
Products that have or are perceived to have an effect on the environment are more likely
to be politically sensitive.
Manifest Destiny and the _____ were accepted as the basis for U.S. foreign policy
during much of the 19th and 20th centuries.
A. Roosevelt Corollary
B. North American Security Treaty
C. Monroe Doctrine
D. Grant Mandate
E. Hays Corollary
Which of the following is a reason for an expatriate’s failure to function effectively in a
foreign assignment?
A. Differing customer expectations on product features.
B. Lack of personal career planning.
C. Reduced compensation and benefits.
D. Unsuccessful family adjustment.
E. Interference from work councils.
_____ pricing is a practical approach to pricing when a company has high fixed costs
and unused production capacity.
A. Full-cost
B. Cost-plus
C. Marginal-cost
D. Demand-based
E. Premium
Most traditional definitions of _____ center around the notion that it is the sum of the
values, rituals, symbols, beliefs, and thought processes that are learned, shared by a
group of people, and transmitted from generation to generation.
A. congruence
B. sensitivity
C. rituals
D. demography
E. culture
Which of the following statements is true regarding an import-oriented distribution
structure?
A. The importer-wholesaler traditionally performs most of the marketing functions.
B. The relationship between the importer and any middleman is similar to that found in
a mass-marketing system.
C. Several independent agencies providing functions such as advertising, marketing
research, financing are a part of this distribution structure.
D. The idea of a channel as a chain of intermediaries performing specific activities is
common.
E. This distribution system is national in scope.
Which of the following are driving a strong level of interest in the ISO 9000
certification?
A. Government regulations
B. Marketplace requirements
C. Market consolidation
D. Free trade
E. Protectionism
According to Dutch management professor Geert Hofstede, culture is referred to as the:
A. ‘software of the mind.”
B. “defining factor of life.”
C. “conflict of civilization versus the masses.”
D. “tool of the elite.”
E. “art’s triumph over banality.”
Which of the following is the most important criterion for consumers while purchasing
products?
A. Appearance
B. Size
C. Technology
D. Quality
E. Service
Which of the following elements in the marketing environment poses a challenge to
both domestic and international marketers due to its uncontrollable nature?
A. Price
B. Promotion
C. Research activities
D. Political/legal forces
E. Channels of distribution
Political/legal forces represent the uncontrollable element that domestic and
international marketers need to consider. Refer to Exhibit 1.3-The International
Marketing Task.
The World Court can adjudicate disputes between:
A. governments.
B. a company and a government.
C. two companies.
D. a citizen and a government.
E. trade associations of various countries.
Firms that are unfamiliar with overseas marketing and firms that produce industrial
goods orient their pricing solely on the basis of:
A. cultural differences in perceptions of pricing.
B. market segmentation from market to market.
C. the costs of production of the good.
D. market segmentation from country to country.
E. competitive pricing in the market.
The Manifest Destiny specifically referred to the:
A. political clout of the United States over European countries.
B. territorial expansion of the United States from the Atlantic to the Pacific.
C. focus on investment and infrastructure development in Asia-Pacific.
D. network of intelligence operations across the world, especially the Communist
world.
E. “white man’s burden” to develop the underdeveloped parts of the world.
More household money goes for _____ in emerging markets than in developed markets.
A. housing
B. transportation
C. food
D. leisure
E. education
Companies that adopt the _____ structure are generally experiencing rapid growth and
have broad, diverse product lines.
A. global product division
B. pyramid
C. hierarchical
D. geographical division
E. matrix organization
The Czech Republic, Hungary, the Slovak Republic, and Poland have become members
of the _____.
A. UNDP
B. OECD
C. WTO
D. LAIA
E. APEC