In the context of international business negotiations, collectivistic, high-context cultures
do not consider personalities and substance as separate issues.
In the context of motivating sales personnel, expatriate managers fear that they will lose
opportunities for promotion because they will be forgotten by the home office.
The ownership of intellectual property rights in United States, a common law country,
is established by registration rather than by prior use.
A government boycott is a partial restriction against the purchase and importation of
certain goods and/or services from other countries.
For many industrial products, the revenue from associated services exceeds the revenue
from the products themselves.
Most high-context cultures operate on monochronic time.
Iran, Pakistan, and Turkey, formerly the Regional Cooperation for Development
(RCD),have renamed their regional group the Economic Cooperation Organization
(ECO).
Booster bar is a popular brand of energy bars in Canada. The company sold these bars
singly or in packs of two in the South Asian markets, instead of their regular
multiple-item packaging containing 10 or 20 bars to make it more affordable for the
consumers. Which of the following requirements of the local market is influencing
product adaptation in the above scenario?
A. Legal requirements.
B. Political requirement.
C. Economical requirements.
D. Technological requirements.
E. Cultural requirements.
Mike grew up learning a great deal about his culture from his school, the church, the
mass media, and his family. This kind of learning of culture is called:
A. acculturation.
B. socialization.
C. naturalization.
D. emancipation.
E. adaptation.
Which of the following is considered to be the most common complaint heard from
American managers in terms of the negotiation behavior of foreign clients?
A. The insistence on exchanging business cards to establish the rank of the negotiators.
B. The overt emphasis laid on punctuality and the tendency to waste time.
C. The lack of feedback, positive as well as negative, regarding the negotiations.
D. Foreign clients and partners breaking into side conversations in their native
languages.
E. Frequent instances of facial gazing and touching that distract their counterparts.
Which of the following statements is true about qualitative research?
A. It provides the marketer with responses that can be presented with precise
estimations.
B. It includes recording consumers’ first impression about products.
C. It usually involves asking respondents to select a choice from a set of responses.
D. Data from such research can be easily summarized in percentages, averages, or other
statistics.
E. It is generally associated with survey research that involves yes or no questions.
In the international business arena, which of the following is considered to be one of
Walmart’s strengths?
A. Clean business reputation.
B. Internal Internet-based system.
C. Ability to beat competitors.
D. Outreach programs to placate small retailers.
E. Ability to influence foreign governments.
In the context of U.S. foreign policies, the Monroe Doctrine was used to justify the U.S.
annexation of Texas, Oregon, New Mexico, and California.
In the context of the stage of persuasion in business negotiations, the most powerful
persuasive tactic is to:
A. use more promises and recommendations.
B. enforce more punishments and use more commands.
C. use more self-disclosures.
D. ask more questions.
E. use more rewards and normative appeals.
Which of the following is true of franchising?
A. It provides an effective blending of skill decentralization and operational
centralization.
B. The franchisee provides market knowledge, capital, and personal involvement in
management.
C. Foreign laws and regulations are usually hostile toward franchising.
D. It is an important form of horizontal market integration.
E. The franchiser has little control on marketing of the products at the point of final
sale.
A textile manufacturing company is trying to solve a dispute with one of its raw
material suppliers over a breach of contract. After the initial attempts to solve the
dispute in a friendly informal manner failed, the companies have approached an
international commission to appoint an informed party to act as a referee and make a
judgment that both parties will honor. Which of the following dispute resolution
methods is being used by the companies in the above scenario?
A. Litigation
B. Arbitration
C. Mediation
D. Coercion
E. Judicial intervention
S&F Advertising Agency has just acquired a significant piece of Miracle’s
multimillion-dollar advertising business. Miracle would particularly like S&F to come
up with creative ideas for Miracle’s recent expansion into South Asian markets of India
and Indonesia. In order to accommodate Miracle, S&F has now opened offices in two
Indian cities and one Indonesian city. What would be the proper term to use to describe
what S&F is doing with its own expansion into the above Asian markets?
A. Head hunting
B. Client following
C. Bargain hunting
D. Padding their bet
E. Risk avoidance
Whatare the two dimensions that help in defining the quality of a product of quality?
A. Product quality and process quality.
B. Market-perceived quality and performance quality.
C. Product quality and service quality.
D. Actual quality and assumed quality.
E. Absolute quality and relative quality.
Which of the following countries is not officially on the metric system?
A. The United States
B. Japan
C. Saudi Arabia
D. Mexico
E. China
Which of the following is true of the ISO 9000 certification?
A. To receive the ISO 9000 certification, a company does not require a registration
assessment.
B. The ISO 9000 is generally voluntary except for certain regulated products.
C. A complete assessment for recertification of the ISO 9000 is done annually.
D. The ISO 9000 measures customers’ satisfaction and perceptions of quality of a
representative sample.E. The ISO 9000 guarantees that a manufacturer produces a
“quality” product or service.
In which of the following modes of distribution in the foreign market will a company
have to make maximum financial investment?
A. Export management companies.
B. Trading companies.
C. Export associations.
D. Direct sales force.E. Complementary marketers.
In the _____ stage of Rostow’s five-stage model of economic development, an
industrialized economy’s focus is more on low-cost manufacturing of a variety of
consumer and some industrial products; they buy from all categories of industrial
products and services.
A. traditional society
B. drive to maturity
C. preconditions to takeoff
D. age of mass consumption
E. takeoff
In the context of international business negotiations, which of the following methods is
the most efficient way to communicate with clients and partners in places like Mexico,
Malaysia, and China?
A. Conversations over long dinners.
B. Negotiations through video-conferencing.
C. Conversations over the telephone.
D. Negotiations through electronic mail.
E. Negotiations between lower- to mid-ranking executives.
Which of the following is an example of a price-fixing arrangement?
A. Price escalation
B. Barter houses
C. Letters of credit
D. Cartels
E. Countertrade
Kwok Winn wants to open a new business in his own country, Singapore. He has
decided on a form of licensing that will provide him with a standard package of
products, systems, and management services in order to sell fast food to local residents.
Which of the following best describes the form of business that Mr. Winn has chosen?
A. Direct sales
B. Exporting
C. Joint venture
D. Strategic alliance
E. Franchising