The growth of free trade areas that are tariff-free among members but have a common
tariff for nonmembers creates an opportunity that can be capitalized on by direct
investment.
Nongovernmental organizations affect the policy decisions made by governments.
An expatriate with excellent cultural skills does not tolerate ambiguity and upholds the
superiority of his or her culture.
Separation allowances are benefits paid when an expatriate manager leaves a company.
Domestic middlemen are most likely to be used when the marketer desires to minimize
financial and management investment.
The perceived attributes of an innovation is a variable that affects the rate of diffusion
of a product.
The more developed an economy, the lesser the variety of marketing functions
demanded.
With indirect exporting, the company sells to a customer in another country.
In the context of motivating sales personnel, differences in languages and culture can
make mutual understanding between foreign managers and sales representatives
difficult.
In quantitative research, if questions are asked, they are almost always open-ended or
in-depth.
Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by
his Middle Eastern host. In this instance, Sam’s self-reference criterion has just saved
him from making a cultural blunder.
Ideally, a website should be translated into the languages of the target market.
Which of the following is most likely to occur next in the international planning
process, once a “go” decision in Phase 3 has been taken?
A. The objectives and goals phase.
B. The budget phase.
C. The action program(s) phase.
D. The implementation and control phase.
E. The communication phase.
Maxcare, an insurance firm based in California had difficulties expanding their
operations to Asian markets, as most of their target countries had strict regulations on
transferring the details of the customers among the different branches of the firm. The
company had to obtain an approval from its customers before sharing their personal
information with their branches in other countries. Which of the following barriers is
affecting the services of the insurance firm in the above scenario?
A. Protectionism.
B. Controls on transborder data flows.
C. Protection of intellectual property.
D. Cultural requirements for adaptation.
E. Language translation barriers.
Four kinds of barriers face consumer services marketers in this growing sector of the
global marketplace: protectionism, controls on transborder data flows, protection of
intellectual property, and cultural requirements for adaptation.
Which of the following is true regarding the stages of international marketing
involvement?
A. A firm essentially progresses through the stages in a linear order.
B. The international marketing stage represents the highest level of international
involvement.
C. A firm begins its international involvement at the second stage.
D. A firm may be in more than one stage simultaneously.
E. The final stage of the process is involves no direct foreign marketing.
Which of the following agencies is dedicated to helping U.S. business compete in a
global marketplace?
A. Commodity Futures Trading Commission (CFTC)
B. The Federal Trade Commission (FTC)
C. The Small Business Administration (SBA)
D. The United States International Trade Commission (USITC)
E. The International Trade Administration (ITA)
Which of the following statements regarding the physical arrangements of an
international negotiation setting is true?
A. Russians prefer to talk to everyone separately, and once everyone agrees, to schedule
inclusive meetings.
B. Japanese tend toward a cumulative approach, meeting with one party and reaching
an agreement, then both parties calling on a third party.
C. The social reality is that a superlative argument can exercise greater influence than
even a larger number of nodding heads.
D. Americans tend to want to get everyone together to “hammer out an agreement” even
if opinions and positions are divergent.
E. Japanese tend to shun the practice of higher level executives being included in
negotiation to indicate interest in the deal.
A multinational company, with its headquarters in the U.S., wants to sell a new
high-technology product in foreign markets. For effective selling, the sales force for this
company should consist mostly of:
A. local nationals.
B. college recruits.
C. temporary personnel.
D. American expatriates.
E. veterans.
In _____ decision making, title or position generally takes precedence over the
individual holding the job.
A. committee
B. decentralized
C. top-level management
D. consensus
E. dictatorial
Blogs, social networking, and video sharing are examples of media commonly known
as _____.
A. global media
B. local media
C. social media
D. Texas Visual Imaging
E. widespread media
_____ take title to manufacturers’ goods and assume the trading risks.
A. Merchant middlemen
B. Brokers
C. Buying offices
D. Export agent
E. Agent middlemen
In the context of task-related exchange of information, _____ negotiators are more
likely to provide brutally frank negative feedback to foreign presenters.
A. American
B. Japanese
C. Chinese
D. German
E. Mexican
The answers to which of the following questions is generated in Phase 2 of the
international marketing process?
A. Are there identifiable market segments that allow for common marketing mix tactics
across countries?
B. Have objectives and goals been established?
C. Have all budgets been determined within the constraints of resources?
D. Are pre-existing channels of distribution in the new market mature enough to
support the proposed expansion?
E. Have responsibilities been established for implementation and control?
_____ impedes the ability of a person to assess a foreign market in its true light.
A. Nativism
B. Pluralism
C. Xenocentrism
D. Ethnocentrism
E. Relativism
According to Everett Rogers, the goals of the diffusion researcher and the marketer are
to shorten the time lag between:
A. the dispatch of the product from the company and the time it takes to reach the
customer.
B. the time that a budget is constructed and the time needed for the funds to reach the
communication channels.
C. initial investment and the profits obtained from those investments.
D. introduction of an idea or product and its widespread adoption.
E. introduction of an idea or product and when revisions can be made.
In 1425, the Hanseatic city of _____ became the first Atlantic seaport to be a major
trading center.
A. Bastogne
B. Lubeck
C. Brugge
D. Mons
E. Cologne