For most companies, which of the following are the major components in the marketing
communications mix?
A. Public relations and advertising.
B. Direct selling and trade shows.
C. Advertising and personal selling.
D. Public relations and sales promotions.
E. Direct selling and sales promotions.
In the case of cellular phones, the physical product is practically given away to gain the
phone services contract.This could be because:
A. the cellular phone company does not view market share as a strategic goal.
B. the cost of production of the cellular phone is very low.
C. the revenues from associated services exceed the revenues from the cellular phone.