A single company can directly control or alter the political environment of the country
within which it operates.
The behavior of channel members in the distribution process is the result of the
interactions between the cultural environment and the marketing process.
Expropriation and nationalization often lead to nationalized businesses that are
efficient, technologically strong, and competitive in world markets.
As a country develops, market behavior changes and eventually it leads to market
segmentation.
Europe and Asia had a trade group that emerged and persisted since the dissolution of
the Soviet Union called the Newly Independent States.
Assuming that the international marketer has produced the right product, used the
proper channel of distribution, and promoted the good correctly, the effort can fail badly
if the international marketer fails to:
A. inform the host government of all its marketing objectives.
B. set the right price for the goods or services.
C. work with trade union representatives.
D. consider the environmental impact of its goods or services.
E. work on a franchise basis in the country.
Which of the following is a common term for a form of government in use today?
A. Protectionism
B. Duopoly
C. Oligopoly
D. Capitalism
E. Oligarchy
Which of the following best describes the U.S. government’s policy toward
multinational corporations that are confronted with situations where bribery is an issue?
A. A bribe may be paid as long as it is not a domestic situation.
B. It is justified if it is a documented traditional practice in a country.
C. A bribe can be paid in a foreign country if it is tied to national security.
D. It is illegal for a U.S. citizen to pay a bribe.
E. The issue revolves around the customs of the country and each issue is decided
separately.
Which of the following is true of a company that views prices as an active instrument of
accomplishing marketing objectives?
A. The company sets prices to achieve specific objectives.
B. The company follows market prices to achieve specific objectives.
C. The company exports only excess inventory.
D. The company views its export sales as an insignificant source of revenue.
E. The company places a low priority on foreign business.
The public, face-saving truth is known as _____ in Japan.
A. kanban
B. tatemae
C. keiretsu
D. zaibatsu
E. honne
Which of the following actions should be taken to begin with the search for prospective
middlemen?
A. Short listing the middlemen.
B. Studying the target market.
C. Evaluating the available financial resources.
D. Designing the sales force required.
E. Understanding the mission of the manufacturing firm.
The success of the Caribbean Free Trade Association led to the creation of the _____.
A. Central American Integration System
B. Community of Latin American and Caribbean States
C. Caribbean Community and Common Market
D. Union of South American Nations
E. United Nations Economic Commission for Latin America and the Caribbean
In _____, police and military are not allowed to vote.
A. Croatia
B. Iran
C. Bolivia
D. Saudi Arabia
E. Peru
Which of the following commodities helped Britain erase the tea-caused trade deficit
with China during the 1800s?
A. Watches
B. Betel nuts
C. Diamonds
D. Textiles
E. Opium
In 1531, the _____ stock exchange was the first exchange to move into its own
building, signifying its importance in financing commercial enterprises throughout
Europe.
A. Bruges
B. Amsterdam
C. Frankfurt
D. Antwerp
E. Berliner Borse
I
In _____ translation, the questionnaire is translated from one language to another, and
then a second party translates it again into the original, and the two original language
versions are compared.
A. serial
B. parallel
C. back
D. simultaneous
E. complimentary
To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis
that isolates the self-reference criterion influences. Which of the following should be
the first-step to avoid the aforementioned errors?
A. Redefining the problem without the SRC influence.
B. Solving the problem for the optimum business goal situation.
C. Isolating the SRC influence in the problem and examining it carefully to see how it
complicates the problem.
D. Defining the business problem or goal in home-country cultural traits, habits, or
norms.
E. Defining the business problem or goal in foreign-country cultural traits, habits, or
norms through consultation with natives of the target country.
Which of the following is the single most important reason for expatriate
dissatisfaction?
A. Unsuccessful family adjustment.
B. Cultural conflict in the foreign country.
C. Non-cooperation of foreign colleagues.
D. Communication issues with home-country headquarters.
E. Redundant skills in a foreign country.