The United States and other countries require some products to contain a percentage of
“local content” to gain admission to their markets.
In some countries, language is itself thought of as a social institution, with no relation to
political importance.
While developing an international advertisement campaign, the last step of the process
is evaluating the campaign relative to the goals specified.
An e-vendor in a foreign market can generally ignore culture as an important variable
because the commerce is being done via the Internet that is culturally insensitive.
In foreign markets, it is best to accept the information at face value because verifying
information in foreign markets is extremely expensive.
The inability of a manager’s spouse to adjust to a different cultural environment
adversely affects the expatriate’s effectiveness in a foreign assignment.
Due to their inherent entertainment value, satellite TV and the Internet have become
major communications media in almost all nations.
In the context of social institutions such as families, the ratio of male to female children
is scarcely affected by culture.
The distribution process includes promotion of goods and services by sellers and
resellers.
Much of American trade policy has depended on the happenstance of cotton being the
original source of the Virginia colony’s economic survival in the 1600s.
Trade routes represent the attempts of countries to overcome economic and social
imbalances created in part by the influence of geography.
Nationalism can take an anti-foreign business bias.
Civil or code law was derived from the _____.
A. English law
B. Economic law
C. Greek law
D. Persian law
E. Roman law
Fredrick Keeble, an American manager, took his Swiss client out for a traditional
American dinner. The client did not seem to enjoy the food and left most of it
untouched. After dinner, he asked his client if he had enjoyed the dinner. Which of the
following responses would indicate that the client comes from a low-context culture?
A. No, I did not like the food.
B. Yes, but it was a little too oily.
C. No, I thought the food was good.
D. Yes, it was lovely, thanks.
E. Yes, unfortunately I was not very hungry.
Which of the following treaties provided the legal basis for Mercosur?
A. Treaty of Accession 2003
B. Treaty of Asunci³n
C. Treaty of Easton
D. Treaty of Versailles
E. Treaty of Montevideo
Which of the following is true of nationalism?
A. The more a country feels threatened by some outside force the less nationalistic the
country becomes.
B. A call to “buy our country’s products only” is one form of manifestation of national
feelings.
C. Nationalist feelings lead to loss of control over foreign investment.
D. The more a country’s domestic economy declines, the less nationalistic it becomes.
E. Nationalistic feelings are not prevalent in economically prosperous countries.
In _____ research, usually a large number of respondents are asked to reply, either
verbally or in writing, to structured questions using a specific response format or to
select a response from a set of choices.
A. quantitative
B. analytical
C. descriptive
D. deductive
E. explanatory
Apart from intellectual property laws, another illustration of how fundamental
differences in the common and code systems can cause difficulty is in the performance
of a contract.
A. conducting civil trials.
B. determining laws governing export and import.
C. deciding heredity laws.
D. determining criminal laws.
E. evaluating the performance of a contract.
Because a service is individually produced and is virtually unique, the service is said to
have _____.
A. intangibility
B. inseparability
C. profitability
D. heterogeneity
E. perishability
A service is heterogeneous in that it is individually produced and is thus unique.
In-store demonstrations, samples, coupons, contests, and sweepstakes are examples of
_____ devices.
A. personal selling
B. sales promotions
C. trade shows
D. direct selling
E. public relations
A French company sells its products to a large retailer in France, who in turn sells those
products all over Europe and Asia. This is an example of indirect exporting.
The Islamic law prohibits the payment of _____.
A. taxes
B. profits
C. interest
D. equity
E. accounting fees
In 1464, the French royal mail service was established by _____.
A. Clovis I
B. Napoleon III
C. Childeric I
D. Childebert I
E. Louis XI
Which of the following is a problem associated with the use of secondary data?
A. Defining the research problem.
B. Communicate the results.
C. Reliability of data.
D. Storage of data.
E. Relevance of data.
The first Soviet republics to declare independence from the Soviet Union were the
_____.
A. Russian SFSR
B. Ukrainian SSR
C. Baltic States
D. Transcaucasian SFSR
E. Byelorussian SSR
Which nonverbal behavior of Israeli negotiators is most likely to be blamed for
American negotiators using the “pushy” stereotype to describe their Israeli
counterparts?
A. They interrupt one another more frequently than any other group.
B. They use the lowest percentage of self-disclosures.
C. They use the highest percentages of promises and recommendations.
D. They use the second-highest percentages of threats and warnings.
E. They use a higher percentage of commands than any other group.
Many international trade experts have marveled at how members of the European
Union have overcome _____, _____, and _____ differences.
A. marketing; management; promotional
B. energy; political; geographical
C. cultural; legal; social
D. time zone; coastal; religious
E. language; educational; technological
Which of the following statements is true?
A. Most business services companies enter international markets to service their local
clients abroad.
B. Services are intangible and so cannot be produced in one country and exported to
another.
C. The removal of trade barriers poses a serious threat to the continued expansion of
international services trade.
D. Firms should avoid providing after-sales services as the costs do not justify the
benefits.
E. The perception of quality depends on the average per capita income of the buyer’s
country.
Which of the following is true about privatization of state-owned enterprises?
A. It results in a drain on national budgets.
B. It blocks investment of capital in strategic areas.
C. It often leads to modernization.
D. It results in a draining of the future national resources.
E. It increases the number of state-owned enterprises.
When does an expropriated investment become a government-run entity?
A. On democratization
B. On domestication
C. On nationalization
D. On prioritization
E. On socialization
Which of the following is the most important reason to encourage foreign investment?
A. Improve global image of the country.
B. Accelerate the development of an economy.
C. Evade political tensions between countries.
D. Minimize negative political fallouts within the domestic economy.
E. Improves ties between the investing country and the host country.
Kan is a customer relations manager with a leading multinational firm. He has managed
various operations and deals with numerous domestic and international clients
everyday. Despite his hectic schedule, Kan never cuts a meeting short with anyone and
frequently postpones subsequent meetings in order to devote ample time to each of his
clients. Which of the following countries is he most probably from?
A. Japan
B. Switzerland
C. The United States
D. Germany
E. France
How does cultural sensitivity lead to successful foreign marketing?
Randall Smithe-Jones believes that protectionism is the only way to save the United
Kingdom from outside competitors. He has seen small businesses go bankrupt because
cheaper foreign goods have been more popular. The cell-phone manufacturing industry
has just started in U.K and Smithe-Jones’ company is one of the first to try its hand at
cell-phone manufacturing. Which of the following would probably be the argument that
Smithe-Jones would use to persuade his government representatives that protectionism
is still needed in the U.K.?
A. Protection of an infant industry.
B. The need to keep money at home.
C. Conservation of natural resources.
D. National defense.
E. Maintenance of standard of living.
Explain the significance of social media as a marketing tool.
What are the various advantages and disadvantages of the decentralization of the
international marketing research function?
What are the essential features required while making price quotations?
What is the reason for the failure of individual incentives to motivate employees in
Japan?
What are the various marketing functions performed when the marketing process in a
country is in the commercial-transition substage?
Compare conciliation with arbitration.
List the government agencies that are involved in promoting foreign investment and
international business.