Most middlemen have little loyalty to their vendors. They handle brands in good times
when the line is making money but quickly reject such products within a season or a
year if they fail to produce during that period. This is an example of problems
associated with which of the following six Cs of distribution channel strategy?
A. Character
B. Continuity
C. Control
D. Cost
E. Capital requirement
Which of the following statements is true of a traditional distribution structure?
A. The distribution system is national in scope.
B. The relationship between the importer and any middleman is similar to that found in
a mass-marketing system.
C. The idea of a channel as a chain of intermediaries performing specific activities and
each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is
common.
D. Independent agencies providing functions such as advertising, marketing research,
and financing are a part of this distribution structure.
E. The marketing system develops around the philosophy of selling a limited supply of
goods at high prices to a small number of affluent customers.