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The concept that marketing information should be presented in a format that is easy to
use in real time and consisting of crucial information is the marketing _________.
A. Accelerator
B. Matrix
C. Dashboard
D. Planning equation
E. Cockpit
Sam is flying to Rio de Janeiro, Brazil, to meet with a prospective customer. Sam is
very successful in the United States because he is a multitasking high achiever who
hates wasting time with small talk and leaves the details of a contract up to his legal
staff. His personal assistant has prepared a global market research report for him and
emphasized that he should read the ___________ section.
A. Economic
B. Cultural, societal
C. Business environment
D. Political, legal
E. History, geography
Chris is hungry and would like to eat; eating would be considered the ______.
A. Preferred state
B. Ideal situation
C. Response
D. Ideal outcome
E. Goal
An initiator is ____________.
A. Any person who starts the purchase process
B. A senior executive who makes a decision that requires new resources
C. A person who reorders when supplies run low
D. All of these
E. None of these
Pierre Cardin partnered with several other product manufacturers and attached its name
to a wide assortment of products including clothing, housewares, and even cosmetics.
Eventually Pierre Cardin wasn't known for anything anymore. This is an example of
_____, a disadvantage of co-branding.
A. Loss of control
B. Overexposure
C. Brand strength
D. Brand identity
E. Partner fit
To accommodate lengthy sales processes, firms offer ______________, which reward
the purchaser for shifting part of the inventory storage function away from the
manufacturer.
A. Cash discounts
B. Trade discounts
C. Quantity discounts
D. Seasonal discounts
E. Promotional allowances
A country whose economy transitions from agricultural to industrial and has skilled
industries such as banking or technology-based industries is in the _______ stage of
development.
A. Traditional society
B. Preconditions for take-off
C. Take-off
D. Maturity
E. High mass consumption
Among the generations used for segmentation, one stands out as the largest and most
affluent of all the generations. This generation is known as ______.
A. Millennial generation
B. Generation X
C. Generation Y
D. Lost generation
E. Baby boomer generation
Sellers are well aware that industrial buyers of products __________________.
A. Need only the highest-quality products
B. Need a high and a low level of quality products
C. Need a selection of products with different qualities and price levels
D. Need only low-priced products
E. None of these
When shipping prices are dependent on geographic pricing zones based on the distance
from the shipping location, it is considered ______________.
A. FOB pricing
B. Uniform delivered pricing
C. Zone pricing
D. Geographically driven pricing
E. None of these
International Delight coffee creamers frequently adds new flavor offerings to its product
offerings. This would be an example of a ______ extension.
A. Natural
B. Line
C. Random
D. Category
E. Basic
_______________ could result in overall higher prices for consumers since various
competitors are all pricing the same to maximize their profits.
A. Price fixing
B. Price discrimination
C. Deceptive pricing
D. Bait and switch
E. Predatory pricing
Americans value hard work and achievement while Japanese value harmony and
hierarchy. This is an example of which factors driving behavior?
A. Cultural factors
B. Social factors
C. Internal factors
D. Psychological factors
E. Situational factors
