Archives: Quiz

Research shows that American consumers are typically more overconfident in their decision making than Asian consumers. a. True b. False In an experiment, independent variables are held constant so they can be controlled. a. True b. False Answer: False When […]

Motivation focuses attention by producing valuation and devaluation effects. a. True b. False One way marketers try to influence a consumer’s consideration set is through part-list cuing, which is presenting the names of just some brands when the consumer is […]

Selective thinking could also be called one-sided thinking. a. True b. False Kelly cooks gourmet meals regularly. She really enjoys this form of relaxation so she is always interested in new cooking-related products. Kelly has: a. situational involvement b. fundamental […]

Consumers are less likely to use a compensatory strategy if a web site is organized by options rather than by attributes. a. True b. False Terri is extremely thirsty. If asked, she would rate a glass of water as more […]

According to expected utility theory, people should think about uncertain events in terms of frequencies. a. True b. False Which theory of emotion best explains the misattribution of arousal? a. Balance theory b. Mood-as-information theory c. Excitation transfer theory d. […]

The phrase, the American Dream, refers to the possibility of being in the mass class. a. True b. False Income is the best single predictor of social class. a. True b. False Answer: False Which of the following about the […]

Excitation transfer theory of emotion states that people often look for several causes for their arousal. a. True b. False Reading the movie listing off a theatre’s web site and trying to decide what movie to see is an example […]

The simulation heuristic is most closely tied to similarity. a. True b. False Brands with passionate devotees also tend to attract consumers who hate the brand, which is one of the risks of consumer generated advertising. a. True b. False […]

When consumers use a non-compensatory strategy, they don’t make tradeoffs across attributes, and a bad attribute usually leads to the rejection of an alternative. a. True b. False Instagram is categorized as a search engine. a. True b. False Answer: […]

Which of the following about thin slice theory is false? a. Research shows that what people learn from thin slices of behavior typically occurs in less than 5 minutes. b. First impressions are often more accurate when based on very […]

A couple buys a new sofa for their apartment, but then fmds another sofa a few days later at a second store that fits their decor and budget better than the first sofa. In what ways (identify three) might they […]

The_______shows that consumers form unrealistically favorable evaluations of moderately favorable brands when they form singular evaluations, but not when they form comparative evaluations. a. endowment effect b. dominance effect c. brand positivity effect d. framing effect e. None of the […]

China has made a deliberate attempt to control its population growth through its one-child law and this has affected the size of its consumer market. a. True b. False Self-monitoring includes all of the following distinct individuals differences or components, […]

Durability and safety are examples of credence attributes. a. True b. False Emotion is defined as arousal that combines and transfers from one stimulus to another. a. True b. False Answer: False The idea that hairstyle communicates what is feminine […]

Research shows that in general, women enjoy shopping more than men. a. True b. False Consumer welfare is the establishment of laws and regulations that guide and govern business practices in order to protect consumers. a. True b. False Answer: […]

Procter and Gamble offers over 10 different diaper products. Unfortunately, many of these products are similar and compete with each other. What is this consequence of segmentation? a. The majority fallacy b. Cannibalization c. The sales-cost trade-off d. Mass customization […]

Prior knowledge and experience influences the extent to which consumers conduct external information searches during the decision process. Which group typically will spend the most time gathering information? a. Consumers with low levels of expertise b. Consumers with high levels […]

Culture does not influence consumer decision making. a. True b. False When is a triad unbalanced in balance theory? a. When all three relations are negative b. When all three relations are positive c. When two relations are negative and […]

According to your readings, in a recent study of online retailers by BizRate.com, it was found that online business success depends on the brand being sold, the number of products sold by thee-tailer, and the quickness with which consumers could […]

Consider the graph. Which brand offer the highest perceived utility for taste? a. Haagen-Dazs b. Hershey’s c. Breyers d. Skinny Cow e. Carnival The weights used in the information integration theory model always sum to one. a. True b. False […]

_____provide a tangible explanation for the existence of intangible cultural categories. a. Cultural values b. Consumer products c. Advertisements d. Language e. Cultural categories Subcultures provide opportunities for marketers to segment society into more manageable groups. a. True b. False […]

Consumers extract meaning from products, such as deodorant, toothpaste, and shampoo through engagement of what rituals? a. Divestment ritnals b. Social ritnals c. Exchange ritnals d. Purchase rituals e. Grooming ritnals Which of the following statements about loved objects is […]

According to discrepancy-interruption theory, discrepancies are arousal producing. a. True b. False Product placements are never placed in movies for free. a. True b. False Answer: False According to your readings, who is the highest paid athlete endorser in the […]

____ occurs when an organization chooses to aggregate the market and offer the same product or service and marketing mix to all consumers. a. Niche marketing b. Mass marketing c. Market consolidation d. Micromarketing e. Mass customization Giving someone a […]

Product placements are often placed in something through the donation of free product to the production. a. True b. False People whose wealth has been acquired within their own generation are known as the nouveaux riche. a. True b. False […]

What widely used survey instrument is designed to provide insight into global value systems by linking them with consumer beliefs, attitudes, preferences, and behaviors? a. Consumer demand survey b. Rokeach value survey c. List of values survey d. Sauderberg survey […]

According to your readings, puffery is illegal in the United States. a. True b. False Word-of-mouth spreads faster and lingers longer today than it did 20 years ago because traditional forms of advertising are now so weak. a. True b. […]

Due to the sunk cost effect, people are often reluctant to walk away from buying something after they have invested lots of time and effort in searching for and evaluating the product. a. True b. False What social influence principle […]

The quality of _______can be examined by simply examining the product or a picture of the product. a. information goods b. search goods c. experience goods d. credence goods e. online products A person’s affect (feelings and moods) plus physiological […]

Geographic bases for segmenting consumer markets are based on a consumer’s physical location. a. True b. False Uncertainty avoidance is when a culture is uncomfortable with definitive and structured situations. a. True b. False Answer: False Torn is in the […]

People who live in individualistic (versus collectivistic) cultures tend to be more susceptible to social influence tactics. a. True b. False Consumers who are low in need for cognition and high in need for humor respond more favorably to humorous […]

The door-in-the-face technique becomes less effective as the time between requests increases. a. True b. False Which two factors are combined to form a consumers perceive product market? a. Cluster size and cluster variance b. Internal uncertainty and external uncertainty […]

Beliefs and attitudes can be measured on semantic differential scales, which are bipolar adjective scales. a. True b. False According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions. a. True b. […]

Expectancy-value models can be used to determine the value of gambles. a. True b. False _______self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas,______ self-monitors are more likely to be persuaded by ______marketing appeals. a. […]

How does a mental process become automatic? a. Practice b. Experimentation c. Thinking about the process d. Watching others perform the process and learning vicariously e. We are born with all of our automatic mental processes. Information search is greater […]

Superstitial ads tend to annoy web users more than any other type of online ad. a. True b. False Evidence suggests that differences in values across cultures can translate into product and brand-specific consumer preferences. a. True b. False Answer: […]

People who tend to engage in high levels of ongoing search (vs. those that don’t) tend to impulse shop less. a. True b. False Who created the first social structure used by marketers? a. W. Lloyd Warner b. Max Weber […]

Buzz marketing techniques are increasing in importance to marketers because the media is more cluttered than ever before. a. True b. False Which of the following statements about strategies for changing attitudes is false? a. The effectiveness of a source […]

Consider the Scientific Method discussed in your readings: — Observation and Ask Questions –Form a Hypothesis and Make a Prediction What is the next step? a. Test the Hypothesis b. Establish a Budget c. Generate a Theory d. Gather Information […]

Information integration theory suggests that beliefs are combined to form attitudes. a. additively b. multiplicatively c. using a weighted average d. randomly e. by power of elimination ________suggest(s) all alternatives can be rank-ordered from worst to best and that alternatives […]

Consumer behavior researchers are primarily only interested in consumers’ purchase behaviors. a. True b. False Flattery, when it is part of impression management, is always insincere. a. True b. False Answer: False Psychologists believe traits are formed at an early […]

According to Malcohn Gladdwell, author of the Tipping Point, key influencers are either mavens, connectors, or salesmen. a. True b. False ______ is segmentation based on consumer preference for specific product attributes or benefits, usage occasion, user status, rate of […]

The adaptive unconscious can be trained to perform routine mental activities. a. True b. False As familiarity of a brand increases, a brand usually seems less famous. a. True b. False Answer: False Which stage of demographic transition is characterized […]

Steve was initially happy with his newly purchased personal computer. It had all the features he wanted, including a large monitor and internal memory. But, as he was taking the computer out of the box, Steve noticed an advertisement in […]

Suppose an insurance salesman in Southern California is trying to predict the likelihood of a client’s house being damaged by an earthquake in order to estimate insurance premium costs. Within the last several weeks, there were three moderate earthquakes that […]

All of our prejudices and stereotypes reside in implicit memory. a. True b. False Market segmentation benefits consumers and has increased society’s standard ofliving. a. True b. False Answer: True The theory of reasoned action suggests marketers can change consumers’ […]

Which of the following variables contribute to social class? a. geographic location b. gender c. age d. income In Milgram’s classic experiments on obedience to authority, only one person in a thousand administered the maximum (450 volts), potentially lethashock. a. […]

Which of the following about the extended self is false? a. Consumable and durable goods are often part of the extended self. b. The loss of important belongings, such as one’s dog running away, can diminish one’s extended self. c. […]

George enjoys video gaming. He seems to know everything there is to know about the various gaming systems on the market and the newest, hottest games. George not only plays video games but he also runs his own Internet blog […]

Consumers often use memory automatically and/or unintentionally to make judgments without realizing that they are using memory. This is known as: a. implicit memory b. recognition c. cued recall d. unaided recall e.explicit memory The heart of internet marketing is_______. […]