Consider the graph. Which brand offer the highest perceived utility for taste?
a. Haagen-Dazs
b. Hershey’s
c. Breyers
d. Skinny Cow
e. Carnival
The weights used in the information integration theory model always sum to one.
a. True
b. False
Jungle Jim’s International Market, featured in your readings, uses a market aggregation
strategy.
a. True
b. False
Sitting at horne trying to decide which restaurant to go to for dinner is an example of a
memory-based choice.
a. True
b. False
All of the following nations are in Asia except______.
a. Latvia
b. Indonesia
c. Pakistan
d. Japan
Meg wants to run for sorority president, but feels she needs incredible luck to win. Meg
most likely has in internal locus of control.
a. True
b. False
The middle market refers to households that earn at least $65,000 annually.
a. True
b. False
Love and happiness are the most common words that consumers use to describe their
feelings about their
possessmns.
a. True
b. False
The “imitation evangelist” buzz generating technique provides a deep level of product
interaction for the consumer while providing the marketer with marketing research
information.
a. True
b. False
Balance exists in a balance theory triad if all three relations are positive.
a. True
b. False
The priming effect is one of the most common types of implicit memory phenomena.
a. True
b. False
The MODE model states that motivation and opportunity must be high for consumers to
use choice heuristics.
a. True
b. False
The Expectancy Disconfmnation Model suggests that:
a. as expectancies increase satisfaction increases.
b. as expectancies increase satisfaction decreases.
c. negative disconfirrnations cause satisfaction to increase.
d. expectancies are unrelated to satisfaction
e. reality is more important than what exists in the consumer’s mind
During a recent fund-raising campaign for a university, fund-raisers were told to
specifically tell prospective donors that the money raised by the campaign would be
used to build a new college of business building and that’s why they should donate. This
is an example of what type of social influence technique?
a. Low-ball technique
b. Multiple-deescalating-requests technique
c. Even-a-perrny technique
d. Foot-in-the-door technique
e. Because heuristic
Select the stage of the consumer decision process that is represented by the observation,
“It’s really hard for me to get to class on time without a car.”:
a. Alternative evaluation
b. Perception
c. Motivation
d. Problem Recognition
e. Information Search
“Loved objects” derive most of their emotional status by helping people engage in
impression management.
a. True
b. False