Which of the following about the extended self is false?
a. Consumable and durable goods are often part of the extended self.
b. The loss of important belongings, such as one’s dog running away, can diminish one’s
extended self.
c. All items that are part of the extended self are also considered “loved objects.”
d. Possessions that are part of the extended self symbolically extend who they are.
e. Possessions that are part of the extended self can give the person a sense of power or
prestige.
A few years ago a new Cancun Mexico beach resort hired college students on several
college campuses to talk about its resort to fellow students and try to spark some
positive word-of-mouth. These students are an example of:
a. product pushers
b. connectors
c. stealth celebrity endorsers
d. product placers
e. mavens
Flow is experienced when people perform an activity skillfully with in-depth thought
and effort.
a. True
b. False
Consider the heuristic/systematic model of persuasion and fill in the blanks: “When
_____is high and when consumers are able to think carefully about a persuasive
message, consumers will follow _____ route to persuasion.”
a. opportunity; central
b. involvement; systematic
c. motivation; heuristic
d. ability; central
e. ability; systematic
Grooming rituals allow consumers to extract cultural meaning from perishable
possessions through repeated use.
a. True
b. False
Individuals with ______believe they are the masters of their own destinies.
a. an external locus of control
b. a high need for cognitive closure
c. a high level of self-monitoring
d. a low level of self-monitoring
e. an internal locus of control
As familiarity of a brand increases, judgments about the brand are usually held with
more confidence.
a. True
b. False
When giving consumers options among product attributes while shopping online, it is
good to make options negatively correlated to force consumers to make trade-offs.
a. True
b. False
When developing social relationships, which of the following is a disengagement cue?
a. Nodding
b. Laughing
c. doodling
d. Raising eyebrows
Which of the following is not an influence technique based on the social influence
principle of commitment and consistency?
a. Low-ball technique
b. Bait-and-switch
c. Foot-in-the-door-technique
d. Door-in-the-face-technique
e. All of the above are correct.
Procter and Gamble’s Crest Whitestrips, featured in your readings, has been one of the
company’s most successful product launches because the management team relied on
intuition to guide their decisions.
a. True
b. False
The premise of segmentation is_______.
a. all consumers are not alike
b. mass market to as many consumers as possible
c. target the largest market possible
d. all consumers are alike
After buying a $20,000 car, a $35 can of tire cleaner seems cheap. This is an example of
an assimilation effect.
a. True
b. False
The assimilation effect involves a shift towards a reference point.
a. True
b. False
Consumers frequently consider as many as 15 brands at a time when making a choice.
a. True
b. False
Which of the following would most likely be considered a credence product?
a. silvenvare
b. coffee mug
c. box of donuts
d. laptop computer
e. toothbrush
In compensatory choice strategies, good attributes can make up for bad attributes.
a. True
b. False
The trio of needs includes the need for autonomy, belongingness, and competence.
a. True
b. False
Attributes, consequeuces and values are part of the three levels consumer product
knowledge combined in the means-end chain.
a. True
b. False
The culturally constituted world is where society’s ever changing shared values are
collected and stored.
a. True
b. False
Describe how marketers view the social class group known as ‘upper Americans.’
Define the concepts: self-concept, extended self, and loved objects.
List the ways in which problem recognition is triggered.
Imagine you are in the market for a new laptop computer. Discuss the possible sources
of information you will use to generate your consideration set.
Explain the three distinct domains that Max Weber believed were relevant to the
rankings people attained in society.
Explain the differences between a recommendation agent and a comparison matrix.
Discuss how need for humor (NFH) influences how humorous advertisements affect the
consumer.
Why would a toy manufacture purposely limit production of a toy during the Christmas
season?