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According to your readings, puffery is illegal in the United States.
a. True
b. False
Word-of-mouth spreads faster and lingers longer today than it did 20 years ago because
traditional forms of advertising are now so weak.
a. True
b. False
Some sociologists view social structure as a horizontal division of heterogeneous
groups based on lifestyle.
a. True
b. False
Extreme degrees of novelty and complexity in the purchase situation can lessen the
desire to engage in variety seeking.
a. True
b. False
Market segmentation allows a company to efficiently focus resources and efforts by
avoiding those parts of the market it cannot satisfy well, thereby avoiding unwieldy
competition.
a. True
b. False
Heuristic processing is more likely when buying ketchup and less likely when buying
furniture.
a. True
b. False
Cost transparency can actually lower brand loyalty.
a. True
b. False
In Milgram's classic experiments on obedience to authority, it was shown that men are
more susceptible to authority than women.
a. True
b. False
Which stage of demographic transition refers to a population experiencing the onset of
industrialization?
a. pre-industrial stage
b. transitional stage
c. industrial stage
d. post-industrial stage
Offering free shipping on all Internet orders, offering an extended warranty on a car
purchase, and selling ice cream at the grocery store for "buy one/get one" deals, are all
examples of what type of social influence mechanism?
a. Multiple-deescalating-requests technique
b. The halo technique
c. The liking principle
d. That's-not-all-technique
e. Because heuristic
Attitudes toward security systems for homes or for automobiles primarily serve which
attitude function?
a. Knowledge
b. Value Expressive
c. Adjustment
d. Ego-defensive
e. Utilitarian
The reciprocity principle is most effective if the same requester (vs. different
requesters) are used.
a. True
b. False
Which of the following heuristics is similarity based?
a. Representativeness heuristic
b. Availability heuristic
c. Simulation heuristic
d. Anchoring-and-adjustment heuristic
e. Miller's rule
Gifts both received and not received can convey cultural meaning.
a. True
b. False
Which of the following influences decision difficulty?
a. Number of brands considered
b. Number of attributes considered
c. Time pressure
d. Number of brands available
e. All of the above influence decision difficulty.
During the movie, National Treasure, the lead characters have a discussion in a sporting
goods store. In the background of the scene there a display of AquaFina (a popular
brand of bottled water) sitting on a table. This is an example of what type of product
placement?
a. Sponsorship
b. Branded entertainment
c. Product interaction
d. Product integration
e. Visual placement
Learning one's culture by growing up in that culture is known as:
a. enculturation
b. cultural ethnocentrism
c. cultural stereotyping
d. creolization
e. acculturation
_______are the patterns of meaning acquired by members of society expressed in their
knowledge, beliefs, art, laws, morals, customs, and habits.
a. Subculture
b. Cultural Value
c. Culture
d. Acculturation
e. Symbols
Emotion is affect plus arousal.
a. True
b. False
The study of the mature market is known as ______.
a. Generationography
b. Gerontographics
c. Senioritis
d. Top of the pyramid
When a person is aware that they are searching for information stored in memory, they
are engaging:
a. implicit memory
b. recognition
c. cued recall
d. the unconscious
e. explicitmemory
Challenges faced by large populations include the strain they place on resources and
infrastructure.
a. True
b. False
Groups which help supply goods to rural customers are called _______.
a. macroenterprises
b. subsistence consumer-merchants
c. pyramid marketers
d. multi-level marketers
