What widely used survey instrument is designed to provide insight into global value
systems by linking them with consumer beliefs, attitudes, preferences, and behaviors?
a. Consumer demand survey
b. Rokeach value survey
c. List of values survey
d. Sauderberg survey
e. Consumer price index
A new clothing line is being developed called “Red Hawk” enterprises. If Red Hawk
sold clothes via a brick and mortar shop, it will most likely improve sales of Red
Hawk’s e-tailing efforts.
a. True
b. False
Jane is on the spring formal organizing committee for her sorority. She notices that
every time they meet to discuss new ideas, they seem to focus on just one ide a. It seem
like once an idea is presented, no one wants to disagree or offer anything different for
the sake of unanimity. Jane’s committee is probably experiencing:
a. a lack of clear goals
b. group hypertension
c. group cohesion
d. group stress
e. groupthink
The mere exposure effect states that as familiarity increases, product claims seem more
true.
a. True
b. False
_______is the assumption that a person’s behavior is a reflection of their beliefs and
underlying dispositions.
a. The halo effect
b. The truth effect
c. The correspondent inference
d. The behavioral heuristic
e. The social validation theory
Persuasion tends to be most effective when the likelihood of receiving and
comprehending a message and the tendency to counterargue are both high.
a. True
b. False
Consider the graph. Consider the ‘calories’ cluster. Which brand lies closest to the
cluster frontier?
a. Haagen-Dazs
b. Carnival
c. Edy’s
d. Skinny Cow
e. All of the above are correct.
The need for power, intellectual stimulation, and friendship are examples of innate
needs.
a. True
b. False
Generations can be thought of as age cohorts.
a. True
b. False
A person’s personality includes cognitive, affective, and behavioral tendencies.
a. True
b. False
In a recent telemarketing marketing research field experiment, researchers showed that
following a request for a large amount of money (e.g., $1,000) with a second request for
a smaller amount (e.g., $750), a third request for a smaller amount (e.g., $500), a fourth
request for a smaller amount (e.g., $250), etc. (up to six requests if necessary), is more
effective than a single request for a donation of an unspecified amount. This is an
example of what social influence technique?
a. Multiple-deescalating-requests technique
b. Even-a-perrny technique
c. Foot-in-the-door technique
d. Door-in-the-face technique
e. Low-ball technique
A _____ is a brand that possess functionally equivalent attributes, making one brand a
satisfactory substitute for most others.
a. determinant brand
b. ideal brand
c. parity product
d. compensatory product
e. None of the above is correct.
Fake shoppers, fake tourists, and leaners are examples of what type of buzz generating
technique?
a. Product pushers
b. Connectors
c. Stealth celebrity endorsers
d. hnitation evangelists
e. Mavens
Ego-defensive attitudes help consumers approach pleasure and avoid pain.
a. True
b. False
In Japan it is considered respectful and appropriate to stay at work until the person you
report to leaves. An employee at Toyota in Japan named Jennifer regularly leaves before
the person she reports to. As a result the working relationship has turned sour. On top of
that all the other employees at Toyota refuse to associate with her because of her lack of
regard for tradition. The negative treatment Jennifer is receiving by her co-workers is an
example of a(n):
a. sanction
b. crescive norm
c. enacted norm
d. low-context behavior
e. groupthink