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Product placements are often placed in something through the donation of free product
to the production.
a. True
b. False
People whose wealth has been acquired within their own generation are known as the
nouveaux riche.
a. True
b. False
In order for problem recognition to occur in the consumer decision process model, the
discrepancy between what the consumer wants and what exists must be substantial and
must be readily solvable.
a. True
b. False
If a consumer likes brand A more than brand B and likes brand B more than brand C,
then it follows that the consumer must like brand A more than brand C too. This is an
example of the invariance principle.
a. True
b. False
______indicates that complying with a small request leads people to label themselves
as helpful, good citizens or as reasonable people, and this increases the likelihood of
compliance.
a. Reciprocity principle
b. Self-perception theory
c. Self-prophesy theory
d. Halo effect
e. Automaticity principle
What factor is not a relevant influence when choosing between aggregation versus
segmentation strategies?
a. The intuition trap
b. Customer preference heterogeneity
c. Sales-cost trade-off
d. Majority fallacy
e. All of the above are relevant influences.
Paul has decided to go back to school to get an MBA degree. After completing the
degree, he hopes to get promoted on his job and be more successful. Paul is exhibiting
which need from the trio of needs?
a. Need for involvement
b. Need for achievement
c. Need for affiliation
d. Need for safety
e. Need for self-actualization
Investment counselors understand that if they can persuade a potential client to
schedule an appointment and visit their office, the task of selling that person investment
services becomes substantially easier. This is representative of what social influence
mechanism?
a. Reciprocity principle social influence
b. Even-a-perrny-will-help-technique
c. Foot-in-the-door-technique
d. Door-in-the-face-technique
e. The because heuristic
Fill in the blanks: choice models are attitude-choice based. But, choice models
attribute-choice
based.
a. Mixed-based; stimulus-based
b. Noncompensatory; compensatory
c. Attitude heuristic; mixed choice
d. Memory-based; stimulus-based
e. Compensatory; noncompensatory
In what type of industry structure can information search be almost eliminated?
a. Perfect competition
b. Monopoly
c. Monopolistic competition
d. Both A and B are correct.
e. Both B and C are correct.
Which of the following is an example of a content community in social media?
a. YouTube
b. Facebook
c. Linkedln
d. Twitter
e. Vine
Marketing to subsistence markets can be done using multi-level marketing, which refers
to small groups that supply goods to rural customers.
a. True
b. False
Which of the following is not one of the basic traits in the Aaker's model of brand
personality?
a. Surgency
b. Emotional stability
c. Intellect
d. Agreeableness
e. None of the above are included in the model.
Paul recently switched from regular soda to diet sodas because he wants to lose weight.
In this case, Paul is engaging in intrinsic variety seeking.
a. True
b. False
Online stores usually offer greater customization to consumers than brick and mortal
stores.
a. True
b. False
Secondary data tends to take longer to collect than primary data.
a. True
b. False
