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Durability and safety are examples of credence attributes.
a. True
b. False
Emotion is defined as arousal that combines and transfers from one stimulus to another.
a. True
b. False
The idea that hairstyle communicates what is feminine and what is masculine represents
a cultural principle.
a. True
b. False
Secondary data are data that already exist and are accessible.
a. True
b. False
_____ involves making quick inferences or judgments based on quick first impressions.
a. Classical conditioning
b. Thin slice theory
c. Familiarity effects
d. The assimilation effect
e. The priming effect
Consumers often make better decisions if they use a compensatory strategy rather than
a non-compensatory strategy.
a. True
b. False
Japan's death rate currently exceeds its birth rate.
a. True
b. False
In the retnrn potential model the "evaluation dimension":
a. specifies the amount of behavior regulated by the norm
b. shows the cultnral response to some behavior
c. gives only the opinion leader's perspective
d. gives a defmitive yes/no answer as to whether or not the behavior is desired
e. gives positive or negative feedback from a culture outside of the target market
One unfortunate consequence of market segmentation is that consumers spend more
time in search, evaluation, and purchase activities.
a. True
b. False
According to your readings, there is widespread agreeruent between Chinese and
Western business people that much of Chinese ethical problerus related to defective
products are simply due to a lack of production knowledge and expertise.
a. True
b. False
What kind of online ad appears in its own window when a website page is opened,
obscuring the overall website?
a. skyscraper
b. pop-up
c. interstitial
d. superstitial
e. banner
Research on loss aversion shows that people would rather lose $100 in $10 increments,
over 10 occasions, than lose the $100 dollars all at once.
a. True
b. False
Kyle enjoys collecting antique furniture. He often spends whole weekends browsing
through antique shops, thumbing though catalogs and attending estate auctions, even
when he isn't actually in the market to purchase anything. This example represents what
type of information search?
a. An experiential search
b. An internal search
c. An external search
d. A prepurchase search
e. An ongoing search
During intermediate problem solving, consumers are not motivated to rigorously
evaluate each alternative, hence they often engage in heuristics to help them.
a. True
b. False
The compromise effect is increased under what condition?
a. Having to justify the decision to someone else
b. Buying a gift for a friend
c. When the consideration set is less than 3 brands
d. When involvement is high
e. Buying a product for oneself
The conjunctive heuristic involves choosing the best brand on the basis of all of its most
important attributes.
a. True
b. False
Non-verbal messages such as gestures and body language are more important in low
context (vs. high-context)
cultures.
a. True
b. False
Liz loves to shop online. When she get on her favorite shopping web site, it is fun and
effortless. When Liz shops
online, she experiences:
a. continuity
b. breeze
c. flow
d. continuance
When a consumer evaluates products two or more at a time, we call this:
a. singular evaluation
b. choice deferral
c. the compatibility principle
d. selecting thinking
e. None of the above is correct.
Research has shown that there is relationship between the number of coupons issued in
a market and the level of sales, such that as the number of coupons issued goes up, sales
go up. This type of relationship represents a positive correlation.
a. True
b. False
Which of the following statements about brand laziness is false?
a. Making a purchase out of habit with no fundamental commitment to the brand is a
form of brand laziness.
b. Commodity-type products such as flour are especially susceptible to brand laziness.
c. Brand laziness can be a smart strategy for consumers because it saves time and effort.
d. Brand laziness is a good phenomenon for marketers because consumers rarely shift
their preferences for products in which they practice brand laziness.
e. Brand laziness occurs in part because consumers are cognitive misers.
Once a month, Charlie takes all of his weekly newspapers and magazines to the local
paper recycling facility. It makes him feel good to recycle his papers because he feels he
is helping the environment. This behavior is an example of:
a. an exchange ritual
b. an acculturated practice
c. a possession ritual
d. a divestment ritual
e. cause-related marketing practice
Which of the following is an example of a microblog?
a. YouTube
b. Facebook
c. Linkedln
d. Twitter
e. Pinterest
Paula likes to sew quilts. She often collects old clothes from her family and friends to
cut up and use in her quilts.
When she does this, Paula is engaging in a consumer use/consumption activity.
a. True
b. False
Every time you go to the store, you purchase Charmin toilet paper. You don't really
think about why you purchase
Charmin because you purchase it out of habit. What type of purchase decision making
is this?
a. Intermediate problem solving
b. Routine choice
c. Bounded rationality
d. Extensive problem solving
e. Neutral decision making
