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Selective thinking could also be called one-sided thinking.
a. True
b. False
Kelly cooks gourmet meals regularly. She really enjoys this form of relaxation so she is
always interested in new cooking-related products. Kelly has:
a. situational involvement
b. fundamental involvement
c. enduring involvement
d. temporal involvement
e. proximal involvement
The ______principle maintains that the perceived validity of an idea is positively
correlated with the number of people supporting the idea.
a. commitment and consistency
b. reciprocity
c. social validation
d. liking
e. authority
Imitation evangelism leverages a finn's customers to generate adverting and create
buzz.
a. True
b. False
Which of the following is not a belief?
a. Starbucks coffee is very strong.
b. Tim's eyes are a unique shade of blue.
c. John's cooking is really terrific.
d. Taco Bell has a small menu.
e. All of the above are beliefs.
Sally believes if she just keeps playing the lottery, eventually she will win. Sally is
suffering from the law of large numbers bias.
a. True
b. False
Questions about money lead consumers to focus on money and questions about
probabilities lead consumers to focus on probabilities. This is the basis of the
dominance principle.
a. True
b. False
Most pioneer brands position themselves as 'standards of comparison."
a. True
b. False
The MODE model is a dual-process model.
a. True
b. False
Customer perceived value is the idea that customer benefits should not only meet but
exceed expectations in unanticipated ways.
a. True
b. False
Devaluation effects are usually stronger than valuation effects.
a. True
b. False
Which of the following is most clearly an example of a More" ("mor-ay") in American
culture?
a. Offering guests something to drink and eat when they visit your horne
b. Buying Christmas gifts for family and friends
c. Using the 'sex-correct" bathroom facilities in a public building
d. Having dessert after dinner
e. All of the above would be considered correct.
Routines and habits are performed over and over with relatively little conscious thought
because people don't have time or cognitive resources to think carefully about
everything they do.
a. True
b. False
Sometimes thinking less can lead to better decisions.
a. True
b. False
The part-list cuing effect can actually help consumers be quick and efficient in decision
making.
a. True
b. False
The opposite of micromarketing is mass customization.
a. True
b. False
Regression to the mean tells us that unusual events are usually followed by more typical
events.
a. True
b. False
Which of the following best describes the role Amazon plays in the marketplace?
a. third-party retailer
b. recommendation agent
c. manufacturer
d. retailer
e. buyer's agent
