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Beliefs and attitudes can be measured on semantic differential scales, which are bipolar
adjective scales.
a. True
b. False
According to the theory of reasoned action, consumers use their attitudes and subjective
norms to form purchase intentions.
a. True
b. False
Most everyone in the U.S. is high in need for humor.
a. True
b. False
Fey Weldon's book, The Bulgari Connection, includes a necklace made by the Bulgari
Jewelry Company. The necklace is an important part of the plot of the story. This is an
example of what type of product placement?
a. Sponsorship
b. Branded entertainment
c. Product interaction
d. Product integration
e. Visual placement
The four elements of the marketing mix are:
a. product, price, place, and position
b. price, position, place, and promotion
c. place, product, price, and promotion
d. promotion, place, prestige, and product
e. position, price, product, and promotion
Depending on what it is compared to, nearly any brand can be a "compromise" brand.
a. True
b. False
For some consumers, clothing style is more important than function, and taste is more
important than healthiness.
These opinions are examples of beliefs related to the importance of product attributes.
a. True
b. False
When involvement is high and when the consumer has the time and knowledge required
to think about the message, consumers are likely to follow the systematic route to
persuasion.
a. True
b. False
The "Mass Class" refers to a shift to poverty among a large group of people who
formerly knew a luxurious lifestyle.
a. True
b. False
The information integration theory, which relies on averaging, implies that less is more.
a. True
b. False
Needs are aroused via three routes: affective, cognitive, and behavioral.
a. True
b. False
Mary is extremely pretty, but most people think she is also very kind, and funny, and
smart; people just seem to like her. Mary may be the fortunate recipient of what effect?
a. Social validation effect
b. Positive association effect
c. Mere exposure effect
d. Halo effect
e. Ingratiation effect
Product placement decreases realism in programming, which is why producers rarely
want to use them.
a. True
b. False
Gilbert and Kahl depicted American class structure as .
a. Social network
b. A series of situations
c. A form of royalty
d. A pyramid
The four elements of the marketing mix are product, price, position, and place.
a. True
b. False
The additive-difference heuristic involves comparing alternatives on an attribute
selected probabilistically and eliminating or rejecting alternatives that do not meet a
minimum cutoff point on this attribute.
a. True
b. False
Producers must get permission from a company before placing a product in a
production.
a. True
b. False
In exchange rituals one person or group of people purchase products from another.
a. True
b. False
Gill missed her exam. When she met with her professor, she said that she missed the
exam because her roommate turned off her alarm clock accidentally. Jill is practicing
what form of impression management?
a. Ingratiation
b. Aligning activity
c. Appearance management
d. Opinion conformity
e. Self-deprecation
Beliefs and attitudes can both be measured on ______, which are bipolar adjective
scales.
a. Iikert scales
b. semantic differential scales
c. open-ended scales
d. dichotomous scales
e. projective scales
The bait-and-switch technique is illegal in the United States.
a. True
b. False
Which of the following statements about culture is false?
a. Because culture is handed down from generation to generation, culture does not
change.
b. Today, American culture is considered individualistic.
c. The act of learning a culture through growing up within it is called enculturation.
d. American culture includes unique language that describes and shapes the culture.
e. Consumer products are an important vehicle for conveying culture to society.
A ________ is a belief based on indirect experience based on what other people tell us.
a. descriptive belief
b. credence belief
c. projection belief
d. informational belief
e. inferential belief
Many consumers believe (and some orange juice makers imply in their advertising) that
when it comes to the quality of non-frozen orange juice, the closer the processing plant
is the growing field, the fresher and higher quality the juice. However, there is no
correlational relationship between these variables. This type of correlation is called:
a. a confounding correlation
b. an illusory correlation
c. a positive correlation
d. a spurious correlation
e. a negative correlation
The ______ is a procedure for measuring sensitive beliefs that are held without
awareness or intention, such as stereotypes and prejudices.
a. distraction test
b. procedural priming test
c. explicit memory test
d. thin slice test
e.None of the above is correct.
Student answers here will vary. However, for example...
What is the difference between the mood-as-information model and the affect
confmnation model?
How might a marketer use discrepancy-interruption theory of emotion?
How does the lexicographic heuristic work?
How can a manager use the attraction effect?
