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All of our prejudices and stereotypes reside in implicit memory.
a. True
b. False
Market segmentation benefits consumers and has increased society's standard ofliving.
a. True
b. False
The theory of reasoned action suggests marketers can change consumers' attitudes by
changing their beliefs or evaluations about product attributes.
a. True
b. False
The culturally constituted world supplies meaning for consumers via two interrelated
concepts: cultural categories and cultural principles.
a. True
b. False
______ is the drive to consume products uncontrollably and buy in order to avoid
personal problems
a. Surgency
b. Need for cognitive closures
c. Compulsive buying
d. Locus of control
e. None of the above is correct.
What is the social influence principle that justify's marketers' use of free samples?
a. Authority
b. Liking
c. Commitment and consistency
d. Automaticity
e. Reciprocity
In Japan it is considered respectful and appropriate to stay at work until the person you
report to leaves. An employee at Toyota in Japan named Jennifer regularly leaves before
the person she reports to. As a result the working relationship has turned sour. On top of
that all the other employees at Toyota refuse to associate with her because of her lack of
regard for tradition. Japan's norm of staying at work until the person you report to
leaves is best described as a(n):
a. custom
b. crescive norm
c. enacted norm
d. convention
e. more'
A frozen dinner would most likely be considered a:
a. information good
b. search good
c. experience good
d. credence good
e. online product
A bottle of wine would be considered an experience good.
a. True
b. False
In order to keep customers happy, cruise lines typically include the price of the cruise,
the room, the meals, the beverages, and the poolside snacks into the overall price of the
cruise. This is an example of:
a. risk aversion
b. transitivity
c. price bundling
d. expected utility theory
e. the sunk cost effect
The difference between brand loyalty and brand laziness can be explained by the
amount of information processing a person does.
a. True
b. False
Premium pricing, which is sometimes called prestige pricing, is pricing a brand at the
top end of a product category's pnce range.
a. True
b. False
All of the following are jobs associated with Middle Americans except ______.
a. School teachers
b. Electricians
c. Factory supervisors
d. Physicians
Average or moderate brands are more likely to chosen from the consideration set when
a person has to justify his/her decision.
a. True
b. False
Research on distraction effects suggest it is very important to make a good first
impression on a job interview.
a. True
b. False
_____ occurs when situations are linked to cognitive or motor processes, such that
when a given situation occurs a specific cognitive or motor process also occurs.
a. Mindset priming effect
b. Distraction effect
c. Procedural priming effect
d. Assimilation effect
e.Thin slice effect
Social mobility describes the movement of consumers from one geographic market to
another.
a. True
b. False
The three major groupings of American social class includes all of the following
except______.
a. Upper
b. Upper-middle
c. Middle
d. Lower
China's fertility rate is 30% below its replacement rate and this will affect its long'term
population stability.
a. True
b. False
Claire likes to act outgoing and flirty when she is out with her roommates on Saturday
night, but when she is around her classmates, she acts quiet and intellectual. She lets the
situation usually guide her social behavior. Which of the following is mot likely true
about Claire?
a. She has low self-esteem.
b. She is a high self-monitor.
c. She would score low on the Impression Management scale.
d. She is a low self-monitor.
e. She has high self-esteem.
