Which of the following variables contribute to social class?
a. geographic location
b. gender
c. age
d. income
In Milgram’s classic experiments on obedience to authority, only one person in a
thousand administered the maximum (450 volts), potentially lethashock.
a. True
b. False
When you ask a consumer to reject some alternative, he/she will probably focus
selectively on negative attributes due to selective thinking.
a. True
b. False
Because of its high birth rate, China, as a population is becoming younger and younger.
a. True
b. False
The upper-upper group of wealthy Americans are usually labeled as professionals.
a. True
b. False
Decision making under uncertainty where different outcomes are possible with different
probabilities form the basis of:
a. consumer behavior
b. risky decision making
c. the get-got gap
d. selective thinking
e. the sunk cost effect
Likert scales should not be used to measure beliefs.
a. True
b. False
Marketers need to understand consumer evaluation strategies because such strategies
ultimately affect consumer choice.
a. True
b. False
In preference reversal, subjects prefer one gamble when they anchor on outcomes and
another when they anchor on probabilities.
a. True
b. False
The two dimensional model of decision making discussed in your readings considers
processing effort and involvement. What four types/categories of consumer decision
making make up this model?
a. Brand laziness; brand loyalty; variety seeking; problem solving
b. High involvement; low involvement; high risk; low risk
c. High information processing; low information processing; brand laziness; brand
loyalty
d. Variety seeking; problem solving; routine choice; functional risk
e. Routine choice, intermediate problem solving; highrisk; high in formation processing
_____ attributes are key product attributes that are most likely to affect a buyer’s fmal
choice. These attributes are usually described according to their importance and
________.
a. Parity; risk
b. Determinant; uniqueness
c. Cluster; opportunity
d. Parity; opportunity
e. Determinant; risk
Morphology is an important form of non-verbal communication.
a. True
b. False
All of the following are examples of communicating via body language, except:
a. giving someone a “thumbs up” after receiving the right answer to a question
b. shifting your position in your seat during class to be more comfortable
c. smiling at someone you recoguize
d. folding your arms when you are no longer interested in listening to someone talke.
All of the above are examples of communicating via body language.
What type of correlation is shown in this graph?
a. An illusory correlation
b. A positive correlation
c. A negative correlation
d. A zero correlation
e. A confounding correlation
The lexicographic heuristic involves choosing the best brand on the basis of its most
important attribute.
a. True
b. False
Return potential model describes norms on the behavioral and evaluation dimensions.
a. True
b. False
Research on the framing effect shows that people tend to overestimate the likelihood of
very small probabilities, which makes lotteries seem more attractive than they really
are.
a. True
b. False
In singular evaluation, consumers evaluate products one-at-a-time.
a. True
b. False
Brand personality refers to the set of human characteristics associated with the brand.
a. True
b. False
Describe what a marketer might want to know about the segments in the mature market.
Explain the differences between encultnration and acculturation. Also explain the
benefits of encultnration for marketing agents.
Define the goals and objectives of e-tailers relating to consumer interactivity online.
Consider the statement, “One can assume that brands in a category, that are priced very
similarly, are probably ahnost identical in quality and product performance.” What kind
of context effect does this statement illustrate? Explain your answer.
List and briefly describe the five perceptions of risk. Identify an example of a product
that might carry each risk.
Graphani explainexcitationtrall>ferimoty.
How are the door-in-the-face and the foot-in-the-door techniques different from each
other?
Why would a moderately priced camera probably be selected over a low priced or a
high priced camera?