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People who tend to engage in high levels of ongoing search (vs. those that don't) tend to
impulse shop less.
a. True
b. False
Who created the first social structure used by marketers?
a. W. Lloyd Warner
b. Max Weber
c. Warren Thompson
d. Kendall Jackson
Variety seeking is the opposite of brand loyalty in terms of involvement and
information processing.
a. True
b. False
Marketing communications that is directed to the target audience using a mobile device
with wireless access is known as ______.
a. Social media
b. Earned media
c. Public relations
d. Mobile marketing
______in social class is attributed to internal factors like effort and ability.
a. Earned status
b. Attributed status
c. Ascribed status
d. Achieved status
_______depicts a multifaceted self-concept approach that includes a good self, bad self,
not-me self, desired self, ideal self, and ought to be self.
a. Impression management
b. Thin slice theory
c. Extended self
d. Role identities
e. The malleable self
Where does the term '˜pecking order' originate?
a. Chicken hierarchies
b. Status in lawyer offices
c. Military jargon
d. None of the above
The United States as a culture emphasizes group cohesion.
a. True
b. False
Delta Airlines now offers a preferred seating section on many flights (usually the front
part of the coach section of the airplane) to appeal to and reward members of its
frequent flyer clu b. This is an application of product usage segmentation.
a. True
b. False
Syntax, semantics, phonology and morphology are all categories of linguistics.
a. True
b. False
Which age cohort in the United States was born between 1930 and 1945?
a. Pre-depression generation
b. Depression generation
c. Baby boomers
d. Generation Z
______occur when consumers discuss, compare, reflect upon, and display their
belongings.
a. Divestment rituals
b. Social rituals
c. Exchange rituals
d. Purchase rituals
e. None of the above is correct.
The effectiveness of advertisements during the Super Bowl or during a
situation-comedy, and product placements during scary or sad movies, can likely be
attributed to what theory?
a. The theory of reasoned action
b. Attitude functionality theory
c. Weber's law
d. The elaboration likelihood model
e. Excitation transfer theory
Because marketing efforts cannot control a person's thoughts, marketing activities
cannot trigger problem recognition.
a. True
b. False
Consider the following example:
Imagine that Mary is planning a vacation and has to choose between two vacation spots.
Based on the phenomenon of selective thinking, if asked to reject a choice, which spot
would Mary reject?
Spot A average weather average beaches medium-quality hotel medium-temperature
water average nightlife
Spot B lots of sunshine gorgeous beaches and coral reefs ultra-modern hotel very cold
water very strong winds no nightlife
Spot C mostly rainy rocky beaches older hotel very cold water very strong winds no
nightlife
a. Spot A
b. SpotB
c. SpotC
d. Either A orB
e. We can't answer the question with the information provided.
The market with the lowest levels of income is called the top of the pyramid.
a. True
b. False
The phrase, the American Dream, refers to the possibility of _____.
a. upward mobility
b. downward mobility
c. horne ownership
d. higher education
Generate an example of a marketing-message that transfers cultural meaning from the
product to the customer via grooming rituals.
What implications for consumer satisfaction does the expectancy disconfirmation mode
l pose?
When are factual arguments likely to be important? When are emotional arguments
likely to be important?
Tina is driving down Main Street in the town where she lives trying to decide where to
eat lunch. Many of the restaurants are right on this street and she can see their signs.
Others are nearby, but she can't see them- she has to recall them. What type of choice
strategy is this? And, which type of restaurant is Tina more likely to chooseÂone of the
restaurants on Main Street or off Main Street?
When it comes to gains versus losses, what does the concept of loss aversion imply for
marketers?
List the three steps in the segmentation process.
