Culture does not influence consumer decision making.
a. True
b. False
When is a triad unbalanced in balance theory?
a. When all three relations are negative
b. When all three relations are positive
c. When two relations are negative and one is positive
d. When a person has a positive attitude toward a celebrity endorser and that endorser
has a positive attitude toward the product/service he/she is endorsing
e. All of the above relations are balanced.
Rogaine (a hair replenishment product) uses the framing effect when it states that 26%
of men who use the product get excellent results.
a. True
b. False
The fashion system, which primarily entails clothing and accessories, is important for
the transfer of cultural meaning in society.
a. True
b. False
Ryan buys a new T.V. about every 5 years and by reading Consumer Reports and other
independent sources, he has a good idea as to what attributes entail a smart T.V.
purchase. Next time he is ready to purchase a T.V., Ryan is likely to make an impulse
buy and not research the different brands because he is moderately familiar with the
industry and doesn’t buy a new T.V. very often.
a. True
b. False
Abby is an education major in colleg e. Abby eventually wants to settle down, get
married, and have children, although she wants to work with children as a school
teacher. Ideally, she would like to move back to her small-town horne, where the rest of
her family lives. She often goes horne on the weekends because her strong Christian
religion doesn’t condone drinking and “partying.” According to the VALS System
segmentation model, to what segmentation group does Cindy most likely belong?
a. Makers
b. Survivors
c. Believers
d. Experiencers
e. Striver
One of the main goals of marketing is to create needs and wants.
a. True
b. False
Sally just bought a car. Since then she has avoided going by car lots that sell other cars
she had considered, and she avoids reading the car advertisements. Sally has
nondirectional motivation.
a. True
b. False
Divestment rituals clearly show that consumers believe cultural meaning can be
transferred from products to people.
a. True
b. False
You hear a small group of people talking about a movie at a party. Everyone in the
group seems to have liked the movie. You assume the movie must be good. This
assumption is based on what bias?
a. The law of large numbers
b. The representativeness heuristic
c. Anchoring-and-adjustment heuristic
d. The compromise effect
e. The base rate effect
Chris gets bored easily with his breakfast cereal. Every time he goes to the grocery
store, he tries a new brand of cereal. Chris is most likely:
a. high in brand loyalty
b. high in brand laziness
c. high in intrinsic variety seeking motivation
d. high in extrinsic variety seeking motivation
e. high in situational involvement
In a _______ choice strategy, good attributes can make up for bad attributes. The
“Frequency of Good and Bad Features Heuristic” is an example of this type of choice
strategy.
a. attribute-based
b. conjunctive heuristic
c. compensatory
d. non-compensatory
e. None of the above is correct.
What does M.O.D.E. stand for in the MODE model?
a. Motivation; Opportunity; Determinants
b. Memory; Opportunity; Decisions; Emotions
c. Memory; Opinions; Decision; Emotions
d. Motivation; Opinions; Determinants
e. None of the above is correct.
Self-presentation, part of aligning activities, includes self-enhancement and
self-deprecation.
a. True
b. False
One strategy for positioning a follower brand is to separate the brand from the market
leader by creating what appears to the customer as a new product category.
a. True
b. False