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The phrase, the American Dream, refers to the possibility of being in the mass class.
a. True
b. False
Income is the best single predictor of social class.
a. True
b. False
Which of the following about the adaptive unconscious is false?
a. The adaptive unconscious can be trained to perform routine mental activities.
b. The adaptive unconscious can help us avoid high-risk situations.
c. The adaptive unconscious assists the conscious mind.
d. The adaptive unconscious frees up mental resources so we can pay attention to other
things.
e. The adaptive unconscious is a type of priming effect.
Tim just purchased a new tread mill. Before ringing up the sale, the salesperson offers
Tim an expensive 3-year warranty on the machine for $300. Tim rejects the offer. The
salesperson then offers a !-year warranty for $100, which Tim accepts. This is an
example of what social influence principle?
a. Liking
b. Automaticity
c. Authority
d. Reciprocity
e. Commitment and consistency
Internet marketing uses one-way communications between marketers and consumers
with fast response times between communications and low levels of response
contingency.
a. True
b. False
According to some theorists, Western society usually strongly discourages any type of
radical reform.
a. True
b. False
Research shows that people are more likely to impulse shop:
a. when they make a shopping list
b. when they are hungry
c. when they are shopping for some specific item
d. when they are pressed for time
e.Noneoftheaboveiscorrect.
The low-ball technique is generally more powerful than the foot-in-the-door technique.
a. True
b. False
The adaptive unconscious is a type of distraction effect.
a. True
b. False
Our ability to maintain balance, breath, blink, smile, and petforrn other routine body
functions is controlled by shortÂterm memory.
a. True
b. False
Fake shoppers and fake tourists are examples of stealth celebrity endorsers.
a. True
b. False
Loss aversion implies that marketers should aggregate _______and segregate _______.
a. gams; gams
b. gains; losses
c. losses; gains
d. losses; losses
e. None of the above is correct.
People rarely have strong self-schemas about themselves.
a. True
b. False
The ______involves two separate requests: a large request followed by a smaller, more
reasonable request, whereas, the ______involves more than two requests.
a. door-in-the-face; multiple-deescalating-requests
b. foot-in-the-door; door-in-the-face
c. even-a-penny; foot-in-the-door
d. foot-in-the-door; low-ball
e. door-in-the-face; bait-and-switch
Which of the following is not a reason for why word-of-mouth is so powerful?
a. Consumer enjoy being "in the know."
b. Word-of-mouth is considered to be authentic and believable.
c. Word-of-mouth can linger due to the Internet.
d. When a person likes your product, he/she will always engage in word-of-mouth.
e. All of the above are correct.
Which of the following is not a possible motive to engage in consumer decision
making?
a. Problem removal
b. Problem avoidance
c. Normal depletion
d. Dissatisfaction
e. All of the above are possible motives
Involvement and risk are often positively correlated when making a purchasing
decision.
a. True
b. False
Luke is rushing fraternities. As part of the process, he is invited to a fraternity party. He
goes to the party with a few friends. After just 30 minutes at the party, he leaves. When
questioned by his friends, Luke replies, "I just knew right away after meeting some the
fraternity members that this fraternity isn't for me." This scenario illustrates:
a. classical conditioning
b. thin slice theory
c. central route processing from the elaboration likelihood model
d. the assimilation effect
e.the priming effect
Procter and Gamble offers a $1.00 coupon when consumers purchase three bottles
ofPantene brand shampoo. This strategy represents segments based on
geo-demographics.
a. True
b. False
In the strawberry jam study related to thin slice theory discussed in your readings,
which group had the most accurate product ratings?
a. The group that tasted the jam
b. The group that simply indicated which brand they liked best
c. The group that had to explain their preferences
d. The group that had to write a story about using the jam
e.The control group that never saw the jams
Research shows that high self-monitors exhibit greater attitude-behavior consistency
than low self-monitors.
a. True
b. False
Research has shown that highly satisfied consumers tend to be brand loyal.
a. True
b. False
The relationship between a consumer's self-concepts and his/her possessions is called .
This view is consistent with the notion that external objects become a part of us when
we are able to exercise significant control over them.
a. appearance management
b. role identity
c. the extended self
d. self-esteem
e. the locus of control
Selective thinking influences the degree to which consumers rely on the price-quality
heuristic.
a. True
b. False
Which theory of emotion best explains how variables produce or create arousal?
a. Balance theory
b. Mood-as-information theory
c. Excitation transfer theory
d. Discrepancy-interruption theory
e. Cognitive dissonance theory
