Archives
978-1506344461 Chapter 1 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 1 Lecture Builders Meet Astronaut and Social Media Star Chris Hadfield If you were asked to name an astronaut, chances are your first choice would be […]
978-1506344461 Chapter 10 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 10 Lecture Builders Cyberpunk In addition to coining the word cyberspace, Gibson is credited with coming up with the idea of cyberpunk. That word was originally […]
978-1506344461 Chapter 11 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 11 Lecture Builders VIDEO HINTS: There are a number of television specials on the best commercials ever made. I use one that the late John Ritter […]
978-1506344461 Chapter 12 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 12 Lecture Builders Party School Publicity It’s the sort of publicity any university could do without. The headline in USA Today proclaims, “Penn State is life […]
978-1506344461 Chapter 13 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 13 Lecture Builders Barbara Ringer and Copyright When you record a television show on your digital video recorder (DVR), include a quote from a book in […]
978-1506344461 Chapter 14 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 15 Lecture Builders 9/11 and the Falling Man photo The only chapter opening vignette in the book that still remains from the first edition of Mass […]
978-1506344461 Chapter 15 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 15 Lecture Builders World Front Pages Read today’s front page news from around the world: http://www.newseum.org/todaysfrontpages/ NOTES: The Newseum, a news museum run by the Freedom […]
978-1506344461 Chapter 2 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 2 Lecture Builders Philip de Vellis’s Vote Different ad The opening of the YouTube video is instantly familiar—Apple’s iconic “1984” Super Bowl commercial featuring dark Orwellian […]
978-1506344461 Chapter 3 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 3 Lecture Builders SPIKE LEE AND KICKSTARTER Famed African-American Filmmaker Spike Lee has a long record of producing independently minded films from his seminal movie Do […]
978-1506344461 Chapter 4 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 4 Lecture Builders OMAHA AUTHOR RAINBOW ROWELL & BANNED BOOKS Omaha author (and former newspaper columnist) Rainbow Rowell did not grow up well-off. She grew up […]
978-1506344461 Chapter 5 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 5 Lecture Builders SLIDE HINT: All of the covers of Esquire, including the George Lois ones, can be found at • www.esquire.com/cover-archive All the covers of […]
978-1506344461 Chapter 6 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 6 Lecture Builders JEFF BEZOS BUYING THE WASHINGTON POST I went into more detail on this in the fifth edition. Here’s the story of Bezos buying […]
978-1506344461 Chapter 7 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 7 Lecture Builders A Look Back at the 1970s Punk Scene A great collection of photos by David Godlis from the punk scene in New York […]
978-1506344461 Chapter 8 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 8 Lecture Builders VIDEO HINTS: This chapter gives you wonderful opportunities to bring video into the classroom. Here are links to a number of the films […]
978-1506344461 Chapter 9 Lecture note
Mass Communication: Living in a Media World, 6th edition Ralph Hanson Lecture Builders Chapter 9 Lecture Builders NOTES: ROOTS MINI SERIES―ERIK BARNOUW: In 1977, ABC-TV created a new form of television for an American audience and demonstrated the power of […]
978-1506344461 Solution Manual Part 1
Instructor Manual Mass Communication: Living in a Media World, 6th edition Ralph Hanson 2 Table of Contents Introduction What’s in This Guide? Collecting Images for Your Lectures Keeping Your Lectures Up to Date Chapter 1: Media World Chapter 2: Mass […]
978-1506344461 Solution Manual Part 10
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 173 Keep in mind this is a discussion about journalistic ethics and legality, not about what America’s immigration policy should be. Obviously immigration policy comes into this discussion, but […]
978-1506344461 Solution Manual Part 2
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 21 Media Activities Media Statistics One of the best sources of news about changes taking place in the media industry can be found in the incredibly deep Project Excellence […]
978-1506344461 Solution Manual Part 3
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 41 the photos are actually owned by news agencies Reuters and the Associated Press. For more on this controversy, follow the link below: • http://time.com/4193862/tiananmen–square–corbis–getty/ And for more about […]
978-1506344461 Solution Manual Part 4
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 61 A controversy connected to magazine advertising and fashion spreads has been the so–called heroin chic look epitomized by Calvin Klein model Kate Moss, known for her emaciated, waif–like […]
978-1506344461 Solution Manual Part 5
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 81 REMEMBERING CHRIS HONDROS AND TIM HETHERINGTON Five years after they were killed making photos in Libya, journalists Chris Hondros and Tim Hetherington are remembered by their colleagues and […]
978-1506344461 Solution Manual Part 6
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 101 Grading Rubric Levels of Achievement Criteria Deficient Less Than Assigned As Assigned Superior Length Weight 25.00% 0 % Assignment is significantly under length 70 % Assignment is under […]
978-1506344461 Solution Manual Part 7
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 121 • An article by Steven Levy from 2010 looking back on his book Hackers http://www.wired.com/magazine/2010/04/ff_hackers/ NOTES: Here are some suggestions on what to be looking for in your […]
978-1506344461 Solution Manual Part 8
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 141 • Steven Kasher, The Civil Rights Movement, a Photographic History, 1954–1968 (New York: Abbeville Press, 1996): Although not explicitly about public relations, this history of the civil rights […]
978-1506344461 Solution Manual Part 9
Mass Communication: Living in a Media World, 6th edition Ralph Hanson 161 Grading Rubric Levels of Achievement Criteria Deficient Less Than assigned As Assigned Superior Length & Research 0 % Assignment is 50 % 85 % Assignment is approximately 500 […]
978-1506344461 Test Bank Chapter 1 Part 1
Chapter 1 Test Bank Multiple Choice 1. How did Felix Kjellberg become an international star? a. winning the second season of the TV series The Voice. b. starring in a series of online video game playthrough videos c. writing controversial […]
978-1506344461 Test Bank Chapter 1 Part 2
30. An audience member’s skills at decoding the underlying message of an action show that force is the proper solution to all problems involves the ______ dimension of media literacy. a. cognitive b. emotional c. aesthetic d. moral Ans: d […]
978-1506344461 Test Bank Chapter 10 Part 1
Chapter 10 Test Bank Multiple Choice 1. The social media site Yik Yak is controversial because ______. a. it allows college students to post comments about their campus anonymously b. it is used by underage students as a dating site […]
978-1506344461 Test Bank Chapter 10 Part 2
29. Amazon bought the video game streaming service Twitch for almost $1 billion because ______. a. showing people playing video games is a good way to attract video game customers to the Amazon online store b. lots of people like […]
978-1506344461 Test Bank Chapter 11 Part 1
Chapter 11 Test Bank Multiple Choice 1. Target stores identify pregnant women who might want baby product coupons by ______. a. tracking their medical records. b. having them register at the Target Web site c. having friends recommend them through […]
978-1506344461 Test Bank Chapter 11 Part 2
33. The Denny’s 2009 Super Bowl integrated marketing communication (IMC) included which of the following? a. a well-publicized Web site that communicated with consumers during the big game b. an effective mix of advertising, public relations, and sales promotion c. […]
978-1506344461 Test Bank Chapter 12 Part 1
Chapter 12 Test Bank Multiple Choice 1. Which of the following was a public relations problem for the University of Missouri after they fired a communications professor for comments she made about photographers at a protest on campus? a. The […]
978-1506344461 Test Bank Chapter 12 Part 2
29. The biggest benefit to Kraft from their social media “cheesepoalypse” campaign was ______. a. identifying Velveeta “superconsumers” b. selling more Velveeta during basketball season c. making people more aware of using Velveeta to make queso dip d. 20 percent […]
978-1506344461 Test Bank Chapter 13 Part 1
Chapter 13 Test Bank Multiple Choice ______. a. Larry Flynt b. Samuel Roth c. Barbara Ringer d. Judith Miller Ans: c Answer Location: Copyright and Fair Use Learning Objective: 13-6: Explain how the media industry is controlled through copyright law, […]
978-1506344461 Test Bank Chapter 13 Part 2
True/False 1. In 2014, Apple added strong enough encryption to their iPhones so that the company could not read what was on customer phones, even if they wanted to. Ans: T Answer Location: Opening vignette Learning Objective: 13-6: Explain how […]
978-1506344461 Test Bank Chapter 14 Part 1
Chapter 14 Test Bank Multiple Choice 1. The term morals means which of the following? a. a way of justifying behavior that cannot otherwise be justified b. “the just–right point between excess and defect” c. a rational means of decision […]
978-1506344461 Test Bank Chapter 14 Part 2
b. they hold lots of data about your online habits c. they know where you are at all times d. all of the above 31. The conflict over the involvement of women in video gaming is known as ______. a. […]
978-1506344461 Test Bank Chapter 15 Part 1
Chapter 15 Test Bank Multiple Choice 1. In what country was Washington Post reporter Jason Rezaian imprisoned for more than 500 days? a. Syria b. Russia c. China d. Iran 2. The ______ theory of the press states that the […]
978-1506344461 Test Bank Chapter 15 Part 2
True/False 1. A major consequence of the imprisonment of journalists in Iran is that fewer news organizations are willing to station reporters in the country. Ans: T Answer Location: Opening vignette Learning Objective: 15-1: Discuss different media standards around the […]
978-1506344461 Test Bank Chapter 2
Chapter 2 Test Bank Multiple Choice 1. National Security Agency whistleblower Edward Snowden leaked his collection of classified documents to journalist Glenn Greenwald because ______. a. Snowden didn’t want anyone to know he was the source of the documents b. […]
978-1506344461 Test Bank Chapter 3 Part 1
Chapter 3 Test Bank Multiple Choice 1. How do Doug and Telisha Williams of the band Wild Ponies make a living as musicians? a. They have a contract with a major record label. b. They have a mobile app that […]
978-1506344461 Test Bank Chapter 3 Part 2
a. audiences b. advertisers c. owners d. news sources True/False 1. Apple makes more money from selling media content, media consumption devices, and phones than it does from selling computers. Ans: T Answer Location: Apple: Reinventing the Media Learning Objective: […]
978-1506344461 Test Bank Chapter 4 Part 1
Chapter 4 Test Bank Multiple Choice 1. Ta-Nehisi Coates is known for ______. a. winning the National Book Award for his memoir Between the World and Me b. winning a MacArthur Foundation “genius grant” c. writing an eleven-book series of […]
978-1506344461 Test Bank Chapter 4 Part 2
5. Gutenberg’s invention of movable type led to the world’s first mass media. Ans: T Answer Location: The Invention of Mass Culture Learning Objective: 4-2: Describe two major cultural changes that took place with the development of the typemold and […]
978-1506344461 Test Bank Chapter 5 Part 1
Chapter 5 Test Bank Multiple Choice 1. ______ is best known for his/her covers of Vanity Fair and Rolling Stone magazines. a. Mathew Brady b. Annie Leibovitz c. Richard Avedon d. Margaret Bourke-White 2. The Annie Leibovitz Vanity Fair cover […]
978-1506344461 Test Bank Chapter 5 Part 2
30. Sports Illustrated surprised readers in 2016 by running ______ on the cover of their controversial annual swimsuit issue. a. a transgender woman b. an Asian American woman c. a plus-sized woman d. Olympic star swimmer Michael Phelps 31. The […]
978-1506344461 Test Bank Chapter 6 Part 1
Chapter 6 Test Bank Multiple Choice 1. Most of the initial news coverage of the Flint, Michigan, contaminated water crisis came primarily from ______. a. state and local news sources b. national news sources c. Occupy Flint activists d. press […]
978-1506344461 Test Bank Chapter 6 Part 2
36. Over the last decade ______. a. several major newspapers have closed or moved to Web-only publication b. several cities have launched successful new newspapers c. newspapers have become more profitable than ever d. the major national newspapers have suffered […]
978-1506344461 Test Bank Chapter 7 Part 1
Chapter 7 Test Bank Multiple Choice 1. NPR is growing its audience among young people by ______. a. carrying more hip-hop and other urban oriented programming b. making its popular shows available as downloadable podcasts c. adding more radio stations […]
978-1506344461 Test Bank Chapter 7 Part 2
4. Akio Morita is best known as the engineer who invented the Sony Walkman in the late 1970s. Ans: T Answer Location: Akio Morita’s “Personal Soundtrack” Learning Objective: 7-1: Describe how major developments in audio technology changed how people experience […]
978-1506344461 Test Bank Chapter 8 Part 1
Chapter 8 Test Bank Multiple Choice 1. The 2015 summer hit movie Mad Max: Fury Road was successful in part because ______. a. it was part of the long-running Mad Max franchise b. it featured a strong cast with lots […]
978-1506344461 Test Bank Chapter 8 Part 2
5. As of 2016, the movie Star Wars: The Force Awakens had the largest domestic box office of all time. Ans: T Answer Location: The Blockbuster Era Learning Objective: 8-3: Explain what is meant by the “blockbuster era” in the […]
978-1506344461 Test Bank Chapter 9 Part 1
Chapter 9 Test Bank Multiple Choice 1. Jorge Ramos is the host of the show ______. a. Noticiero Univision on Univision b. The Situation Room with Jorge Ramos on CNN c. The Ramos Report on Fox News d. El Informe […]
978-1506344461 Test Bank Chapter 9 Part 2
b. Approximately 7 million people will binge watch an entire season of a popular Netflix series the week it is released. c. Somewhere between 3 and 5 million viewers a week watch episodes of Orange is the New Black on […]