30. Sports Illustrated surprised readers in 2016 by running ______ on the cover of their
controversial annual swimsuit issue.
a. a transgender woman
b. an Asian American woman
c. a plus-sized woman
d. Olympic star swimmer Michael Phelps
31. The Atlantic has become profitable recently for the first time in many decades because the
publisher ______.
a. started charging for access to all of their Web sites
b. ruthlessly cut the size of their staff and the cost of production
c. Adopted a “digital first” strategy
d. all of the above
True/False
1. Benjamin Franklin published the first photos ever in a magazine.
2. A halftone is a process for reproducing a photograph on a printed page.
3. As of 2015, there were approximately 7,289 consumer magazines in the United States.
4. Esquire, Redbook, and Time are examples of consumer magazines.
5. Trade magazines are also known as business-to-business magazines.
6. The magazine The New Yorker has been declining rapidly in recent years because the
publisher refuses to put the publication online or deliver it in a digital format.
7. Harper’s and the Atlantic Monthly were known for printing very short articles with lots of
photos about gadgets, beer, and cars.
8. The Crisis, founded by W. E. B. DuBois, is a politically conservative magazine designed to
support the concerns of Fortune 500 companies.
9. Margaret Bourke-White became famous as a photographer for Harper’s magazine.
10. When Henry Luce created Time magazine, he wanted it to be as “balanced, fair, and
objective” as possible.
11. FBL magazines target people who are football fans.
12. Men’s Health magazine has gained popularity in Britain while raunchy titles such as FHM
and Loaded have declined in circulation.
13. Glamour magazine attracted a massive reader response in 2009 when it featured a nearly
nude image of plus-size model Lizzie Miller as an illustration with an article about body image.
14. Magazines run relatively “tame” cover lines to keep from offending potential readers.
15. The most successful magazines today appeal to a wide audience.
16. Magazines today are trying to reach narrower, more targeted audiences than ever before.
17. Owners of tablet computers, like the Apple iPad, tend to read fewer paper magazines than do
nonowners of tablets.
18. Magazines resist using social media to promote both the editorial content and the advertising
content of their publications.
Essay
1. What is a magazine?
2. Name at least two of the three major sources of magazine income.
3. What is the primary difference between trade and consumer magazines?
4. What does the term muckraking mean in relationship to magazine journalism?
5. What was Henry Luce best known for?
6. What magazine gave women their first opportunity to publish articles under their own names?
7. What do AARP The Magazine, Better Homes and Gardens, and Game Informer Magazine all
have in common?
8. Why did Glamour magazine’s nearly nude photo of model Lizzie Miller attract so much
attention in 2009?
9. List two of Dick Stolley’s rules for successful magazine covers.
10. List two of Leara Rhodes’ characteristics of successful magazines.
11. How has photojournalism both changed and stayed the same since its birth during the U.S.
Civil War?
12. Magazines are frequently charged with contributing to eating disorders in young women.
Why do critics say this? What do magazine defenders say in response?
13. You have been asked to put together a cover for a magazine targeted at students at your
university. What (or who) are you going to put on the cover, and why?
14. In a brief essay, how has Playboy magazine reacted to the changing media world between the
1950s when Playboy magazine started publishing and 2015 when they stopped publishing fully
nude photos?