Chapter 5
Test Bank
Multiple Choice
1. ______ is best known for his/her covers of Vanity Fair and Rolling Stone magazines.
a. Mathew Brady
b. Annie Leibovitz
c. Richard Avedon
d. Margaret Bourke-White
2. The Annie Leibovitz Vanity Fair cover featuring Caitlyn Jenner could be seen best as an
example of which of the Seven Secrets?
a. Secret Two—There are no mainstream media.
b. Secret Three—Everything from the margin moves to the center.
c. Secret Five—All media are social.
d. Secret Six—Online media are mobile media.
3. ______ is best known for his/her photography for Life and Fortune magazines.
a. Mathew Brady
b. Annie Leibovitz
c. Richard Avedon
d. Margaret Bourke-White
4. Which of the following was the first truly national magazine with a large circulation published
in the United States?
a. Atlantic Monthly
b. New Republic
c. The New Yorker
d. The Saturday Evening Post
5. ______ was a pioneer in photojournalism with her/his photos of the Civil War.
a. Mathew Brady
b. Annie Leibovitz
c. Richard Avedon
d. Margaret Bourke-White
6. The Postal Act of 1879 did which of the following?
a. It banned the mailing of pornographic images
b. It substantially raised the cost of mailing magazines across the country.
c. It made it possible to inexpensively mail magazines across the country.
d. You can’t fool me; there was no Postal Act of 1879.
7. Magazines that are targeted at specific industries and carry ads for people who are in that
business are known as which of the following?
a. trade magazines
b. muckraking magazines
c. literary and commentary magazines
d. FBL magazines
8. The most popular category for new magazines in 2014 was ______.
a. Fashion/Beauty
b. Special Interest/Lifestyle
c. Comics/Comic Tech
d. Fishing and Hunting
9. Magazines such as Harper’s, the Atlantic, and the National Review are known as which of the
following?
a. trade magazines
b. muckraking magazines
c. literary and commentary magazines
d. FBL magazines
10. Who was the target of a major investigative journalism series written by Ida M. Tarbell for
McClure’s magazine in the early 1900s?
a. John D. Rockefeller
b. Mark Twain
c. William F. Buckley
d. William Gates
11. Helen Gurley Brown was the long-time editor of which of the following?
a. Time magazine
b. Cosmopolitan
c. Godey’s Lady’s Book
d. Ladies’ Home Journal
12. ______ largely created the idea of the modern woman’s magazine as editor of Godey’s
Lady’s Book.
a. Bonnie Fuller
b. Rosie O’Donnell
c. Sarah Josepha Hale
d. Helen Gurley Brown
13. Over its first 50 years, Sports Illustrated featured ______ African American women on the
cover of their famous swimsuit issue.
a. 0
b. 2
c. 8
d. 15
14. Magazines such as Cosmopolitan, Glamour, and Vogue are known as which of the
following?
a. trade magazines
b. muckraking magazines
c. literary and commentary magazines
d. FBL magazines
15. Which of the following magazines featured the risqué pin-up art of Alberto Vargas and
George Petty?
a. Playboy
b. Maxim
c. Harper’s
d. Esquire
16. Playboy magazine stopped running photos of fully nude women in 2015 because ______.
a. explicit photos interfered with Playboy’s ability to promote their brand on social media
b. they were being banned from sale in too many stores
c. new owners decided that the nude photos were exploitative of women and didn’t belong in a
major magazine
d. you’re making that up! Playboy didn’t quit running photos of fully nude women.
17. Which of the following is the biggest circulating magazine in the United States?
a. Sports Illustrated
b. AARP: The Magazine
c. Good Housekeeping
d. People
18. Advertising designed to look like editorial content in a magazine is known as ______.
a. church and state advertising
b. social advertising
c. native advertising
d. cooperative advertising
19. Annie Leibovitz’s photos of actress Lena Dunham for Vogue magazine were controversial
because ______.
a. many of the images had Dunham nude in them
b. Dunham was wearing off-the-shelf clothing rather than designer clothing in them
c. Dunham was made to look much thinner and fit than she is in real life
d. backgrounds were changed and multiple photos were combined into a single image
20. Which of the following best describes Mathew Brady’s greatest contribution to
photojournalism?
a. the great photos that he took
b. the invention of color photography
c. the idea that photos could be transmitted via satellite
d. the idea that photos could be documents that preserve history
21. Magazine circulation grew in the nineteenth century because of which of the following?
a. the growth of the middle class
b. the growth of literacy
c. the growing number of companies wanting to advertise consumer products
d. all of the above
22. The National Review is a magazine that is trying to appeal to which of the following
audiences?
a. people interested in in-depth movie reviews
b. the “inner guy”
c. intellectuals interested in conservative political ideas
d. readers interested in contemporary short fiction
23. Most modern women’s magazines can trace their success back to which of the following?
a. The Crisis
b. Godey’s Lady’s Book
c. Better Homes and Gardens
d. Family Circle
24. The magazine McCall’s (renamed Rosie) quit publishing in 2002 after which of the following
occurrences?
a. political infighting between the publisher and the editor
b. losing one-half of its subscription base
c. losing one-third of its advertising pages
d. you can’t fool me; Rosie is still successfully publishing every month
25. Maxim is a magazine that is trying to appeal to which of the following audiences?
a. both gay and heterosexual males
b. young men who have been ignored by magazines in the past
c. intellectuals interested in conservative political ideas
d. homeowners who want information about decorating and gardening
26. Calvin Klein’s ads featuring model Kate Moss have been controversial for which of the
following reasons?
a. She was nude in a clothing ad.
b. She looked emaciated like a heroin addict might.
c. She has been an outspoken critic of the fashion industry.
d. She is larger than the typical fashion model.
27. Dove’s Campaign for Real Beauty advertisements have been credited with ______.
a. discouraging women from using too many beauty products
b. encouraging women to lose weight
c. publicizing organic beauty aids
d. building acceptance in the public for alternative images of beauty
28. Which of the following is not one of Dick Stolley’s rules for magazine covers?
a. Young is better than old.
b. Pretty is better than ugly.
c. New is better than well-known.
d. Nothing is better than a dead celebrity.
29. Magazine editors are often unwilling to put minorities on their covers for which of the
following reasons?
a. They are racist.
b. They are afraid minority covers won’t sell as well.
c. Advertisers object to minority models.
d. Minority models are unwilling to pose for magazine covers.