Chapter 1
Test Bank
Multiple Choice
1. How did Felix Kjellberg become an international star?
a. winning the second season of the TV series The Voice.
b. starring in a series of online video game playthrough videos
c. writing controversial political blog posts
d. directing the latest Avengers movie
2. News is most likely to break on ______.
a. social media
b. broadcast television
c. cable news
d. newspapers
3. Facebook is a part of a growing type of online media known as which of the following?
a. file sharing
b. social media
c. SMCR
d. pre-media networking
4. ______ is a mass communication channel.
a. e-mail
b. the Web
c. a cell phone
d. a fax
5. Mass communication is an example of which type of one-on-many communication?
a. one receiver to many senders
b. one sender to many receivers
c. one receiver with many messages
d. one sender with many messages
6. A message being sent through the media must be ______ before it can be transmitted.
a. encoded
b. decoded
c. channeled
d. reprocessed
7. In a television news broadcast, the sender would be which of the following?
a. the news anchor
b. the large media company that owns the station
c. the sources the anchor is interviewing
d. all of the above
8. Which of the following was the world’s first major communication network?
a. a gossip chain
b. early newspapers
c. the telegraph
d. the Roman Catholic Church
9. Which communication technology was first experimented with in the 1960s and 1970s?
a. printing
b. radio
c. television
d. computer networks
10. In the late 1970s and early 1980s, the yellow ribbon was a symbol for which of the following
causes?
a. remembering the U.S. embassy hostages in Iran
b. supporting the U.S. troops in the war on terror
c. promoting AIDS awareness
d. promoting breast cancer awareness
11. ______ has an average weekly audience of approximately 13.5 million.
a. The Rush Limbaugh Show
b. CNN
c. Fox News
d. The Daily Kos
12. The book Seduction of the Innocents was about the dangers of which of the following types
of media?
a. online pornography
b. crime and horror comic books
c. violent movies
d. indecent rap videos
13. According to the Generation M2 study, Millennials spend ______ percent of their media use
time with a mobile device.
a. 85
b. 52
c. 33
d. 15
14. The presence of large numbers of Western climbers on Mt. Everest has led to ______.
a. there being high speed Internet available via mobile phone at the summit of the mountain
b. communication lines being overloaded and frequently inadequate on the mountain
c. land lines being strung up the mountain so climbers can make international phone calls
d. you can’t fool me—nothing’s changed over the past twenty years; you still need a satellite
phone to call or access the Internet from the summit of Mt. Everest
15. A face-to–face conversation that Jasmine has with Christina would be called which of the
following types of communication?
a. intrapersonal communication
b. interpersonal communication
c. group communication
d. mass communication
16. An e-mail that you send to your mother telling her you could really use some homemade
cookies would be called which of the following types of communication?
a. intrapersonal communication
b. interpersonal communication
c. group communication
d. mass communication
17. Luis has just woken up. He debates within his own head whether he would rather sleep in or
attend his early morning class. Luis has been using which of the following types of
communication?
a. intrapersonal communication
b. interpersonal communication
c. group communication
d. mass communication
18. Felicia is attending a concert in a coffee house. She is engaging in which of the following
types of communication?
a. intrapersonal communication
b. interpersonal communication
c. group communication
d. mass communication
19. Jamal is reading a novel by Stieg Larsson. He is engaging in which of the following types of
communication?
a. intrapersonal communication
b. interpersonal communication
c. group communication
d. mass communication
20. Andy is watching an episode of the animated series Family Guy streaming on the Internet. He
is engaging in which of the following types of communication?
a. intrapersonal communication
b. interpersonal communication
c. group communication
d. mass communication
21. In a television news broadcast, the receiver would be which of the following?
a. the news anchor
b. the large media company that owns the station
c. the sources the anchor is interviewing.
d. a family having dinner while the television news program is on
22. The ______ model of mass communication looks at the process of mass communication by
considering each of the elements of how a mass media message is sent and received.
a. transmission
b. ritual
c. publicity
d. reception
23. The ______ model of mass communication looks at how audience members use the mass
media to create a shared experience.
a. transmission
b. ritual
c. publicity
d. reception
24. The ______ model of mass communication looks at how media messages are used to draw
attention to an individual or issue.
a. transmission
b. ritual
c. publicity
d. reception
25. The ______ model of mass communication looks at how audience members derive and
create meaning out of media content.
a. transmission
b. ritual
c. publicity
d. reception
26. What was the first medium to allow ideas to easily move beyond the place where they were
initially created?
a. books
b. radio
c. television
d. the Internet
27. Which of the following is the medium that emphasizes the interchangeability of the sender
and receiver?
a. books
b. radio
c. television
d. the Internet
28. An audience member’s skills at decoding the intellectual meaning of an argument presented
in a newspaper editorial involves the ______ dimension of media literacy.
a. cognitive
b. emotional
c. aesthetic
d. moral
29. An audience member’s skills at decoding the meaning of the menacing music in a horror
movie involves the ______ dimension of media literacy.
a. cognitive
b. emotional
c. aesthetic
d. moral