Chapter 10
Test Bank
Multiple Choice
1. The social media site Yik Yak is controversial because ______.
a. it allows college students to post comments about their campus anonymously
b. it is used by underage students as a dating site
c. underage students post nude selfies on it
d. it uses up too much data on subscriber’s smartphones
2. Which of the following is not a characteristic of online media?
a. They are social.
b. They are mobile.
c. They are location based.
d. You can’t fool me; all of these are characteristics of online media.
3. Twitter was originally created so people could share their answers to this question.
a. What did you watch on television last night?
b. What are you reading?
c. What did you have for breakfast?
d. What are you doing?
4. Paul Baran’s idea of cutting messages into small pieces and sending them on the easiest
route was known as which of the following?
a. digital pipeline
b. packet switching
c. teleconferencing
d. e-mail
5. ARPAnet, a predecessor of the Internet, was created to do which of the following?
a. allow incompatible computers to talk with each other
b. provide the military with a network that could survive nuclear war
c. serve as a medium for advertising clothing
d. allow people to share music, movies, and television programs
6. Who developed TCP/IP, the original specification for the Internet’s protocols?
a. Tim Berners-Lee
b. Steve Case
c. Bob Kahn and Vint Cerf
d. Steve Jobs and Steve Wozniak
7. The term SMS refers to ______.
a. secure mobile systems, a security protocol for mobile apps
b. short message service, or text messaging
c. social mobile systems, a term for social media
d. standard management standards, an online data protocol
8. Which of the following is the address for where Web pages are located?
a. http
b. URL
c. HTML
d. TCP
9. The first Web browser that could handle graphics was called which of the following?
a. Internet Explorer
b. Safari
c. Mosaic
d. Firefox
10. People connect to the Internet using which of the following?
a. wireless services
b. telephone lines
c. cable television lines
d. all of the above
11. The movie that revolutionized Internet-based promotion of films was which of the
following?
a. The Blair Witch Project
b. My Big Fat Greek Wedding
c. Star Wars Episode III
d. 300
12. ______ is/are a major new medium of mass communication?
a. Video games
b. Cell phone calls
c. Handwritten letters
d. Memory sticks
13. The word cyberspace is used to mean which of the following?
a. a computer pilot
b. a science of communication and control theory
c. the Internet and the interactions that take place there
d. the future in outer space
14. Video games can be considered to be a major new medium in part because ______.
a. they contain advertising
b. they made more money in 2015 than the movie industry did
c. video game consoles are general purpose media delivery devices in addition to providing
games
d. all of the above
15. Worldwide, ______ percent of the population has access to the Internet.
a. 10
b. 21
c. 43
d. 68
16. In the United States, ______ percent of the population has access to the Internet in some
way.
a. 10
b. 33
c. 66
d. 84
17. On a Web site, cookies are which of the following?
a. visitors to the Web site
b. the address of the Web site
c. ads that pop up or under the main window
d. files used to identify and track visitors at Web sites
18. Web sites use ______ to track users while they are on the site.
a. small files called cookies
b. remote-controlled Web cameras
c. the person sitting next to you at a cyber cafe
d. a site map
19. Twitch is a streaming video service that shows ______.
a. lesser-known sports like Australian-rules football
b. people (and fish) playing video games
c. homemade cat videos
d. reruns of sitcoms from the 1950s and 60s
20. Twitter’s big innovation was ______.
a. connecting mobile Internet, mobile phones, and computer-based Internet as part of a single
channel
b. combining GPS and mobile phones
c. allowing people to post mobile phone video to the Web
d. allowing people to “tag” where they had observed different birds
21. Radio and the Internet have which of the following in common?
a. They both were initially developed as tools for machine-assisted interpersonal
communication.
b. They both were initially developed as media of mass communication.
c. They both are owned and operated by the government in the United States rather than by
private industry.
d. They replaced other forms of mass communication, which were then driven out of
business.
22. The next-generation Internet will be used primarily for which of the following?
a. having increased loads of e-mail
b. playing online video games
c. providing high quality video and audio links
d. allowing unrestricted file sharing of commercial music and news
23. According to Tim Berners-Lee, which of the following is a principle upon which the Web
is based?
a. The Web should only be a tool for retrieving accurate information.
b. Users should be able to link to any document at anywhere in the world.
c. Some documents should only be accessible to a few people.
d. Copyright should be eliminated.
24. The World Wide Web became the standard for posting documents on the Internet because
its creator did which of the following?
a. created something that was better than any of the alternatives
b. had support from both Microsoft and Apple
c. gave it away for free
d. came up with a unique idea
25. An advantage that online news sources run by legacy media have over purely new media
sites is which of the following?
a. They have a reliable source of content.
b. They have better designers and ideas.
c. They have a stronger interest in innovating than to new media companies.
d. Legacy media have no advantages over new media companies.
26. Video games could be considered a new mass medium because ______.
a. the major video game systems are all produced by the top six Big Media companies
b. the consoles can be used to deliver a range of media content, and video games are
becoming a new way to deliver advertising
c. video games are available using a range of technologies
d. you can’t fool me; no way are video games a new mass medium
27. One common complaint about video games is that ______.
a. people of color and LGBT people are underrepresented as characters in games
b. white males are underrepresented as characters in games
c. there isn’t enough violence in video games anymore because of new federal regulations
limiting it
d. there are too many advertisements in the games that slow down game play
28. One of the big advantages of distributing a movie over the Internet instead of in theaters
is which of the following?
a. the quality of the image is higher online
b. the quality of the sound is higher online
c. you can charge more for people to see it
d. the cost of online distribution is close to zero