Archives: Solution Manual
978-0134129938 Chapter 13 Lecture Note Part 1
CHAPTER 13: SUBCULTURES CHAPTER OBJECTIVES When students finish this chapter they should understand why: 1. Consumer identity derives from “we” as well as “I”. 2. Our memberships in ethnic, racial, and religious subcultures often guide our consumption choices. 3. Marketers […]
978-0134129938 Chapter 12 Solution Manual
REVIEW QUESTIONS 12-1. How have women contributed to the overall rise in income in our society? One reason for this increase in income is that there also have been a larger proportion of people of working age participating in the […]
978-0134129938 Chapter 12 Lecture Note
Chapter 12: Income and Social Class CHAPTER OBJECTIVES When students finish this chapter they should understand why: 1. Our confidence in our future, as well as in the overall economy, determines how freely we spend and the types of products […]
978-0134129938 Chapter 11 Solution Manual
Chapter 11: Groups and Social Media REVIEW QUESTIONS 11-1. What is word-of-mouth, and why is it more powerful than advertising? Word-of-mouth (WOM) is product information transmitted by individuals to individuals. (5 minutes, Chapter Objective 1, AACSB: Reflective Thinking) 11-2. Which […]
978-0134129938 Chapter 11 Lecture Note
Chapter 11: Groups and Social Media CHAPTER OBJECTIVES When students finish this chapter they should understand why: 1. Other people and groups, especially those that possess social power, influence our decisions. 2. Word-of-mouth communication is the most imporant driver of […]
978-0134129938 Chapter 10 Solution Manual
REVIEW QUESTIONS 10-1. What is time poverty, and how can it influence our purchase decisions? Many consumers believe they are more pressed for time than ever before. It may increase usage (5 minutes, Chapter Objective 1, AACSB: Reflective Thinking) 10-2. […]
978-0134129938 Chapter 10 Lecture Note
Chapter 10: BUYING, USING AND DISPOSING CHAPTER OBJECTIVES When students have finished reading this chapter, they should understand why: 1. Many factors at the time of purchase dramatically influence the consumer’s decision-making process. 2. The information a store’s layout, Web […]
978-0134129938 Chapter 9 Solution Manual Part 2
APPLY 9-36 Find examples of electronic recommendation agents on the Web. Evaluate these. Are they helpful? What characteristics of the sites you locate are likely to make you buy products you would not have bought on your own? Amazon.com and […]
978-0134129938 Chapter 9 Solution Manual Part 1
REVIEW QUESTIONS 9-1. Why can “mindless” decision making actually be more efficient than devoting a lot of thought to what we buy? Sometimes the decision-making process is almost automatic; we seem to make snap judgments based on very little information. […]
978-0134129938 Chapter 9 Lecture Note
Chapter 9: DECISION MAKING CHAPTER OBJECTIVES When students have finished reading this chapter, they should understand why: 1. The three categories of consumer decision-making are cognitive, habitual, and affective. 2. A cognitive purchase decision is the outcome of a series […]
978-0134129938 Chapter 8 Solution Manual Part 2
APPLY 8-1. Think of a behavior someone does that is inconsistent with his or her attitudes (e.g., attitudes toward cholesterol, drug use, or even buying things to make them stand out or attain status). Ask the person to elaborate on […]
978-0134129938 Chapter 8 Solution Manual Part 1
REVIEW 8-1. How can an attitude play an ego-defensive function? Either attitudes we form to protect ourselves from external threats or internal feelings perform an ego-defensive function. An early marketing study indicated that housewives (5 minutes, Chapter Objective 1, AACSB: […]
978-0134129938 Chapter 8 Lecture Note Part 2
1. Scarcity – items are more attractive when they are not available. 2. Authority – we believe authoritative sources more readily than non-authoritative sources. 3. Consistency – people try not to contradict themselves in terms of what they say and […]
978-0134129938 Chapter 8 Lecture Note Part 1
Chapter 8: ATTITUDES AND PERSUASIVE COMMUNICATION CHAPTER OBJECTIVES When students have finished reading this chapter, they should understand why: 1. It is important for consumer researchers to understand the nature and power of attitudes. 2. Attitudes are more complex than […]
978-0134129938 Chapter 7 Solution Manual
REVIEW 7-1. How does Freud’s work on the the unconscious mind relate to marketing practice? Freud believed that much of our personality stems from the desire to satisfy physical needs and the need to be a responsible member of society. […]
978-0134129938 Chapter 7 Lecture Note
Chapter 7: Personality, Lifestyles, and Values CHAPTER OBJECTIVES When students finish this chapter they should understand why: 1. A consumer’s personality influences the way he or she responds to marketing stimuli, but efforts to use this information in marketing contexts […]
978-0134129938 Chapter 6 Solution Manual Part 2
Self-esteem: What is the nature of the positivity of plus-sized women with respect to their Self-consciousness: How aware are plus-sized women of how they appear to others and how they fit in relative to other women? (15 minutes, Chapter Objective […]
978-0134129938 Chapter 6 Solution Manual Part 1
REVIEW 6-1. List three dimensions that describe the self-concepts. 1. Content—facial attractiveness versus mental aptitude; 3. Intensity, stability over time, and accuracy—the degree to which one’s self-assessment corresponds to reality. (5 minutes, Chapter Objective 1, AACSB: Reflective Thinking) 6-2. Compare […]
978-0134129938 Chapter 6 Lecture Note Part 2
Discussion Opportunities—Give an illustration of the four different forms of extended self. How might marketers or advertisers use these forms? II. Sex Roles Sexual identity is a very important component of a consumer’s self-concept. We tend to conform to culture’s […]
978-0134129938 Chapter 6 Lecture Note Part 1
Chapter 6: THE SELF CHAPTER OBJECTIVES When students finish this chapter, they should understand why: 1. The self-concept strongly influences consumer behavior. 2. Products often define a person’s self-concept. 3. Gender identity is an important component of a consumer’s self-concept. […]
978-0134129938 Chapter 5 Solution Manual
REVIEW QUESTIONS 5-1. What is motivation and why is this idea so important to marketers? Motivation refers to the processes that lead people to behave as they do. It occurs when a need is aroused that the consumer wishes to […]
978-0134129938 Chapter 5 Lecture Note
Chapter 5: MOTIVATION AND AFFECT CHAPTER OBJECTIVES When students finish this chapter, students should understand why: 1. Products can satisfy a range of consumer needs. 2. Consumers experience different kinds of motivational conflicts that can impact their purchase decisions. 3. […]
978-0134129938 Chapter 4 Solution Manual Part 2
CS 4-1. Do consumers build associative networks from their avatar’s experience? If so, the associations from their avatar experience by any different from other shopping experiences? How would these networks impact the consumer’s ability to organize and retrieve information that […]
978-0134129938 Chapter 4 Solution Manual Part 1
REVIEW QUESTIONS 4-1. What is the difference between an unconditioned stimulus and a conditioned stimulus? Ivan Pavlov, a Russian physiologist doing research on digestion in animals, first demonstrated this phenomenon in dogs. Pavlov induced classically conditioned learning by pairing a […]
978-0134129938 Chapter 4 Lecture Note Part 2
A. How Our Memories Store Information 1. The traditional view (multiple-store) is that the short-term memory and long-term memory are separate systems. 2. Recent work says they may be interdependent (activation models of memory) so it takes more effort (deep […]
978-0134129938 Chapter 4 Lecture Note Part 1
Chapter 4: LEARNING AND MEMORY CHAPTER OBJECTIVES When students finish this chapter, they should understand why: 1. It is important to understand how consumers learn about products and services. 2. Conditioning results in learning. 3. Learned associations with brands generalize […]
978-0134129938 Chapter 3 Solution Manual
REVIEW 3-1. Define hedonic consumption and provide an example. Hedonic consumption is the multi-sensory, fantasy, and emotional aspects of consumers’ interactions with products. The Owens-Corning Fiberglass Corporation was the first company to (3 minutes, Chapter Objective 1, AACSB: Application of […]
978-0134129938 Chapter 3 Lecture Note
Chapter 3: PERCEPTION CHAPTER OBJECTIVES After reading this chapter, students should understand why: 1. The design of a product today is a key driver of its success or failure. 2. Products and commercial messages often appeal to our senses, but […]
978-0134129938 Chapter 2 Solution Manual
REVIEW 2-1. What are business ethics, and why is this an important topic? Business ethics are rules of conduct that guide actions in the marketplace. These are the (2 minutes, Chapter Objective 1, AACSB: Reflective Thinking) 2-2. The economics of […]
978-0134129938 Chapter 2 Lecture Note
Chapter 2: CONSUMER AND SOCIAL WELL-BEING CHAPTER OBJECTIVES When students finish this chapter, students should understand why: 1. Ethical business is good business. 2. Marketers have an obligation to provide safe and functional products as part of their business activities. […]
978-0134129938 Chapter 1 Solution Manual
REVIEW QUESTIONS 1-1. Provide a definition of consumer behavior. (1 minute, Chapter Objective 1, AACSB: Application of Knowledge 1-2. What are demographics? Give three examples of demographic characteristics. Demographics are statistics that measure observable aspects of a population, such as […]
978-0134129938 Chapter 1 Lecture Note
Chapter 1: BUYING, HAVING, and BEING CHAPTER OBJECTIVES When students finish this chapter, they should understand why: 1. Consumer behavior is a process. 2. Marketers need to understand the wants and needs of different consumer segments. 3. Our choices as […]
978-0134129938 Case Section4 Going Global with CAPABLE JUICE
Going Global with CAPABLE JUICE Background You are the CMO (Chief Marketing Ocer) for CAPABLE JUICE. CAPABLE JUICE is a company that sells a line of premium, all-natural juices. CAPABLE JUICE is marketed as a tasty beverage particularly well-suited for […]
978-0134129938 Case Section3 PetLovers
Cats, Kibble, and Cable TV Background and Goal You were hired by PROSPEROUS PETS, a small regional chain of boutique pet care stores. PROSPEROUS PETS focuses on serving dog and cat owners for all of their pet needs, including: pet […]
978-0134129938 Case Section2 Evolving Trends in Fitness and French Fries
Evolving Trends in Fitness and French Fries Background and Goal Your close friend has finally saved up enough money to open up their dream business – a fitness gym! He hopes to one day turn his gym into a national […]
978-0134129938 Case Section1 Investigating Niches with SHOE FIEND
Analyzing the Athletic Shoe Market for SHOE FIEND Background You are the marketing analyst for SHOE FIEND, an online athletic shoe store. To date, your company has done li”le formal marketing research about athletic shoe buyers in the United States. […]
978-0134129945 Chapter 17 Solution Manual
DISCUSSION QUESTIONS 17-1. Are top executives of global companies likely to be home-country nationals? In a truly global company, the person chosen to the top executive job should be the best person for that job, irrespective of nationality, however, this […]
978-0134129945 Chapter 17 Lecture Note Part 2
LEAN PRODUCTION: ORGANIZING THE JAPANESE WAY (Learning Objective #3) In the automobile industry, a comparison of early craft production processes, mass production, and modern “lean” production provides an interesting case study of the effectiveness of new organizational structures in the […]
978-0134129945 Chapter 17 Lecture Note Part 1
CHAPTER 17 LEADERSHIP, ORGANIZATION, AND CORPORATE SOCIAL RESPONSIBILITY SUMMARY A. To respond to the opportunities and threats in the global marketing environment, organizational leaders must develop a global vision and strategy. Leaders must also be able to communicate that vision […]
978-0134129945 Chapter 16 Solution Manual
DISCUSSION QUESTIONS 16-1. Outline Porter’s five forces model of industry competition. How are the various barriers to entry relevant to global marketing? The first force, the threat of new entrants, depends on the presence or absence of barriers to entry. […]
978-0134129945 Chapter 16 Lecture Note Part 2
Demand Conditions The nature of home demand conditions for the firm’s products and services is important because it determines the rate and nature of improvement and innovation by the firms in the nation. Demand conditions are the factors that either […]
978-0134129945 Chapter 16 Lecture Note Part 1
CHAPTER 16 STRATEGIC ELEMENTS OF COMPETITIVE ADVANTAGE SUMMARY A. In this chapter we focused on factors that help industries and countries achieve competitive advantage. According to Porter’s five forces model, industry competition is a function of the threat of new […]
978-0134129945 Chapter 15 Solution Manual
DISCUSSION QUESTIONS 15-1. Briefly review the key innovations that culminated in the digital revolution. What is the basic technological process that made the revolution possible? The origins of the digital revolution can be traced back to the mid-twentieth century; between […]
978-0134129945 Chapter 15 Lecture Note Part 2
NEW PRODUCTS AND SERVICES (Learning Objective #6) The digital revolution has spurred innovation in many different industries. Companies in all parts of the world are developing a new generation of products, services, and technologies. These include broadband networks, mobile commerce, […]
978-0134129945 Chapter 15 Lecture Note Part 1
CHAPTER 15 GLOBAL MARKETING AND THE DIGITAL REVOLUTION SUMMARY A. The digital revolution has created a global electronic marketplace. The revolution has gained momentum over the course of 75-plus years, during which time technological breakthroughs included the digital mainframe computer; […]
978-0134129945 Chapter 14 Solution Manual
DISCUSSION QUESTIONS 14-1. Briefly review how the main tools of sales promotion (e.g., sampling and couponing) can be used in global markets. What issues and problems can arise in different country markets? Sampling is likely to result in actual trial […]
978-0134129945 Chapter 14 Lecture Note Part 2
SPECIAL FORMS OF MARKETING COMMUNICATIONS: DIRECT MARKETING, SUPPORT MEDIA, EVENT SPONSORSHIP, AND PRODUCT PLACEMENT (Learning Objective #3) The Direct Marketing Association defines direct marketing as any communication with a consumer or business recipient that is designed to generate a response […]
978-0134129945 Chapter 14 Lecture Note Part 1
CHAPTER 14 GLOBAL MARKETING COMMUNICATIONS DECISIONS II: SALES PROMOTION, PERSONAL SELLING, SPECIAL FORMS OF MARKETING COMMUNICATION SUMMARY A. Sales promotion is any paid, short-term communication program that adds tangible value to a product or brand. Consumer sales promotions are targeted […]
978-0134129945 Chapter 13 Solution Manual
DISCUSSION QUESTIONS 13-1. In what ways can global brands and global advertising campaigns benefit a company? The Chapter 11 opening quotation by the Colgate executive applies here; “You get a lot more benefit and you can do a lot more […]
978-0134129945 Chapter 13 Lecture Note Part 2
Global Media Decisions √ (Learning Objective #4) The next issue facing advertisers is which medium or media to use when communicating with target audiences. Media availability can vary from country to country. Some companies use virtually the entire spectrum of […]