Archives: Solution Manual

Editing Challenge Solutions ⚫ 1 EDITING CHALLENGE – SOLUTIONS Editing Challenge 1- Page 30 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a […]

or gained from a current or former work experience. The content comes from their personal experience rather than research. wrong to do so if they state the source, but the report will be too long. They should pick and choose […]

4. Write short informational reports that describe routine tasks. 5. Prepare short analytical reports that solve business problems. • Converted selected content from textual to graphic representation to appeal to visual learning styles. • Added content that reflects how digital […]

Solutions – Chapter 8 ⚫ 17 8.15 Persuasive Organizational Message Flowing Upward: Hey, Boss, I Have an Idea Solutions will vary. 8.16 Persuasive Organizational Message Flowing Downward: Saving Cash on Shipping Date: Current To: All Employees From: [Your Name], Manager […]

Solutions – Chapter 8 ⚫ 11 8.9 Persuasive Request: Making a Case for Tuition Reimbursement Date: Current To: Boss’s name From: Your Name Subject: Improving Employee Productivity, Morale, and Recruiting We employees here at First Federal believe that the two […]

Solutions – Chapter 8 ⚫ 1 CHAPTER 8 SOLUTIONS Writing Improvement Exercise 16. Indirect 21. Indirect 17. Indirect 22. Indirect 18. Direct 23. Direct 19. Indirect 24. Indirect 20. Direct 25. Direct 8.1 Radical Rewrite Weak Persuasive Request Inviting Small […]

4. Understand interpersonal persuasion at work, and compose persuasive messages within organizations. 5. Create effective and ethical direct-mail and e-mail sales messages employing the AIDA strategy: gaining attention, building interest, developing desire, and motivating action. © 2016 Cengage Learning. All […]

Solutions – Chapter 7 ⚫ 10 7.9 Claim Denial: Going Ape After Botched Gorilla Party To: Paul Littleton <plittleton@outlook.com> From: Your Name <your e-mail address> Subject: Gorilla Costume Inquiry Cc: Bcc: Dear Mr. Littleton: Thank you for telling us of […]

Solutions – Chapter 7 ⚫ 1 CHAPTER 7 SOLUTIONS Writing Improvement Exercises Passive-Voice Verbs (Obj. 3) 16. Free shipping is unavailable for orders under $100. OR: Free shipping is available on all orders over $100. 17. Patients cannot be admitted […]

Chapter 7 Lecture Notes ● 7 manager had given her one day’s notice; however, the news was still “shocking,” and she responded with just yes or no to the HR officer who called: “I wasn’t rude, but I didn’t think […]

Chapter 7 Lecture Notes ● 1 CHAPTER 7 LECTURE NOTES Negative Messages CHAPTER SYNOPSIS Sending negative news is part of every business. This chapter establishes goals in communicating negative news. It explains the benefits of using the indirect strategy to […]

Solutions – Chapter 6 ⚫ 18 6.16 Direct Claim: Iron Gate Repair Current Date Mr. Jin Ree Chung Iron Works 2255 NW Yeon Avenue Portland, OR 97210 Dear Mr. Ree: Subject: Gate Installed on August 20 at 921 NW 23rd […]

Solutions – Chapter 6 ⚫ 11 6.9 Direct Response: Harbor Sail & Canvas Receives a Poor Customer Rating on Yelp Dan’s options are many, but not all are equally wise. He could respond on Yelp, which gives businesses the opportunity […]

Solutions – Chapter 6 ⚫ 1 CHAPTER 6 SOLUTIONS Writing Improvement Exercises Improving Subject Lines and Opening Paragraphs in Positive Messages (Objs. 1, 2) 16. Subject line: Need Advice on Selecting a Computing Device for a Small Business Opening sentence: […]

Chapter 6 Lecture Notes ● 7 recipients. Also, business letters presented on company stationery carry a sense of formality and importance not possible with e-mail. They look important. Business letters are necessary when the situation calls for a permanent record. […]

Chapter 6 Lecture Notes ● 1 Chapter 6 LECTURE NOTES Positive Messages CHAPTER SYNOPSIS Positive messages—whether e-mails, memos, or business letters—carry important, but usually routine information. In this chapter students will learn to apply the 3-x-3 writing process to positive […]

Solutions – Chapter 5 ⚫ 7 and therefore represent a saving for employees. As a result, a casual-dress policy is an inexpensive “perk” for companies to offer. Critics say, however, that casual attire forces employees to have two wardrobes, creates […]

Solutions – Chapter 5 ⚫ 1 CHAPTER 5 SOLUTIONS Writing Improvement Exercises Message Openers and Subject Lines (Obj. 1) 16. b Subject line: Requesting Information About Online Surveys Using MySurvey 17. a Subject line: Attend Orientation for New Low-Cost Day-Care […]

Chapter 5 Lecture Notes ● 9 Career Application: Students are asked to discuss a number of questions before forming an opinion and writing a memo or an e-mail message. The value of this workshop is the discussion it will stimulate. […]

Chapter 5 Lecture Notes ● 1 CHAPTER 5 LECTURE NOTES Short Workplace Messages and Digital Media CHAPTER SYNOPSIS Today’s workplace is changing as new technologies transform the way we exchange information and conduct business. Although your students may already be […]

28. Computers in Internet cafes, conferences, and airport lounges should be considered unsafe for any personal use. 29. A computer specialist told us that keystroke-logging devices gather information typed on a computer, including passwords. 30. If you have any questions […]

Chapter 4 Lecture Notes ● 9 quickly go out of fashion because they are no longer appealing when everyone begins to understand them. To deliver messages that are clear and professional, writers should choose words that are descriptive and immediately […]

Chapter 4 Lecture Notes ● 1 CHAPTER 4 LECTURE NOTES REVISING BUSINESS MESSAGES Chapter Synopsis Most students need to be convinced that revision and proofreading are important. They often consider first drafts to be final. Good writers know, however, that […]

23. Fragment. Revision. Darcy agreed to change her password even though she thought the old one was just fine. 24. Comma splice. Revision. Major soft-drink companies considered a new pricing strategy. They tested vending machines that raise prices in hot […]

Chapter 3 Lecture Notes ● 11 Chapter 3 Additional Writing Improvement Exercises Sentence Type For each of the numbered sentences, select the letter that identifies its type: a Simple sentence c Complex sentence b Compound sentence d Compound-complex sentence 1. […]

Chapter 3 Lecture Notes ● 1 CHAPTER 3 LECTURE NOTES ORGANZING AND DRAFTING BUSINESS MESSAGES Chapter Synopsis This chapter describes the second stage in the writing process that includes gathering information, organizing it into outlines, and drafting messages. Students learn […]

© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website […]

Chapter 2 Lecture Notes ● 7 Chapter 2 Additional Writing Improvement Exercises AUDIENCE BENEFITS AND THE “YOU” VIEW Revise the following sentences to emphasize the perspective of the audience and the “you” view. 1. To help us avoid fraudulent transactions […]

Chapter 2 Lecture Notes ● 1 Chapter 2 LECTURE NOTES Planning Business Messages CHAPTER SYNOPSIS This chapter begins with an explanation of the five steps in the communication process and a reminder that successful communication occurs only when the receiver […]

© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website […]

• Explain how to prepare for employment interviews, including researching the target company. • Recognize how to fight interview fears and control nonverbal messages. • Answer common interview questions and close an interview positively. • Outline the activities that take […]

• On-the-job practical experience including financial consulting in the mortgage industry • Developed people, team, and leadership skills as line manager for Target • Experienced in PowerPoint, Excel, Web design, and database management • Able to work well in stressful […]

Chapter 13 Lecture Notes ● 7 E. Polishing Your Résumé and Keeping It Honest • Condense information into as few headings as possible. • Consider graphic highlighting to improve readability. • Experiment with headings and style to achieve a pleasing, […]

Chapter 13 Lecture Notes ● 1 Chapter 13 LECTURE NOTES The Job Search and Résumés in the Digital Age Chapter Synopsis In Chapter 13 students learn to prepare for employment, create a customized résumé along with a cover message, and […]

the Twitter website. Guy Kawasaki, a venture capitalist and angel investor, is a prolific Twitter user. He prefers to share links to interesting blogs and articles he finds. Donald Trump’s tweets, in keeping with his self-promoting image, tend to center […]

Chapter 12 Lecture Notes ● 7 • Skip the apologies. • Slow down and know when to pause. • Move naturally. • Use visual aids effectively. • Avoid digressions. • Summarize your main points and arrive at the high point […]

Chapter 12 Lecture Notes ● 1 Chapter 12 LECTURE NOTES Business Presentations CHAPTER SYNOPSIS Chapter 12 provides students with techniques for preparing effective business presentations. Students learn how to organize traditional and multimedia presentations and to consider their purpose and […]

format will be very useful to students. In classes and on the job, students will need to be quick studies who demonstrate attention to detail. Moreover, frequently they will need to grasp a new subject area or field in a […]

Chapter 11 Lecture Notes ● 7 Figure 11.8 Using Calendar Programs Figure 11.9 Typical Meeting Agenda B. Managing the Meeting • Start the meeting on time. Summarize the meeting goal, provide background, offer possible solutions, review the tentative agenda, and […]

Chapter 11 Lecture Notes ● 1 Chapter 11 LECTURE NOTES Developing Professionalism and Business Etiquette Skills at the Office and Online CHAPTER SYNOPSIS The purpose of this chapter is to help students understand how professionalism and business etiquette skills help […]

to bring up problems that are insignificant or whose solutions wouldn’t generate much in savings or earnings—the standard for writing a proposal. Students may need help identifying a problem that would merit a written proposal. Another standard for writing a […]

Chapter 10 Lecture Notes ● 7 • Use illustrations to show an item in use. Figure 10.12—Matching Graphics to Objectives Figure 10.13—Table Summarizing Precise Data. Figure 10.14–Vertical Bar Chart Figure 10.15—Horizontal Bar Chart Figure 10.16—Grouped Bar Chart Figure 10.17—Segmented 100 […]

Chapter 10 Lecture Notes ● 1 Chapter 10 LECTURE NOTES Proposals and Formal Reports CHAPTER SYNOPSIS In Chapter 10 students learn how to prepare, organize, and write business proposals. The main focus in this chapter is on informal proposals. Proposals […]

scores are, they can still succeed in your course. Encourage them to recognize their shortcomings, and explain that doing so will help them improve. After they have chosen the traits they intend to work on immediately, encourage them to begin […]

Chapter 1 Lecture Notes ● 7 13. What arguments could you give for or against the idea that body language is a science with principles that can be interpreted accurately by specialists? (Obj. 3) Although few would argue that body […]

Chapter 1 Lecture Notes ● 1 Chapter 1 LECTURE NOTES Communicating in the Digital-Age Workplace CHAPTER SYNOPSIS In today’s digital, fast-paced workplace, excellent communication skills matter more than ever. As electronic and digital channels of communication continue to expand, today’s […]

2013, Fall Guffey Newsletter Bonus Case Study Negative Message: Poor Claim Request Your Task. The following e-mail message suffers from many writing faults. List its weaknesses and then revise to remedy them. Current date Mr. John Lear Regional General Manager […]

• Nebraska lawmakers have introduced a bill to increase the minimum wage from the current $7.25/hour. • Scholarly studies show that the cost increase to employers is offset by lower turnover and higher productivity. March Case Study: Persuasive Request Raise […]

2013, April Guffey Newsletter Bonus Case Study Persuasive Message: Miserable Meetings The following e-mail message suffers from many writing faults, including poor tone and poor persuasive strategy. It originated with a manager and is addressed to his boss. Your Task. […]

2013, January Guffey Newsletter Bonus Case Study Confusing Office Move Message The following message, which originated in an international technology company, was intended to inform new team members about their upcoming move to a different office location. But its stream-of-conscious […]