Solutions – Chapter 6 ⚫ 22
6.20 Richard Branson Sends a Goodwill Message to the
People of Ghana
This sympathy message fulfills all five Ss. Although Branson briefly talks about himself, it is to
create a personal context for his sympathy note as he reminisces about when he met the deceased
president and spent time with him. The tone is caring and genuine. Branson praises President
6.21 Thanks for a Favor: Expressing Appreciation for Business
Etiquette Training
Current date
Ms. Pamela Eyring, Director
The Protocol School of Washington
P.O. Box 676
Columbia, SC 29202
Dear Ms. Eyring:
Once again we would like to thank you for your fascinating etiquette talk and demonstration at
XYZ College on October 15. We value your taking time from your busy schedule to speak to an
audience of students on the important subject of soft skills.
Thank you for lessening our fears of dining. We now know which forks and knives are
appropriate with specific types of food and individual courses. Before your presentation, we