Solutions – Chapter 14 ⚫ 3
14.6 Yes, You Can Interview People in Fewer Than 140 Characters!
The assignment will help students practice conciseness while also making them think about
career-related questions and answers. In addition, students interested in marketing, branding, and
social media will be able to learn from the top expert in the field. For example, Question 4 in Jay
Baer’s Twitter interview with Amber Naslund on listening reads as follows:
Question:
@jaybaer: Community management is a burgeoning job category. What makes a good
community manager?
14.7 Telling Effective Success Stories
Students must learn how important it is to develop success stories in advance of an interview.
Consider having them select one of their success stories to share with the class.
14.8 Cleaning up Digital Dirt
This exercise should generate a lively discussion. It should also raise awareness in students who
often don’t think twice about posting inappropriate photos of themselves and their friends.
Young people may feel safe posting on Facebook even with minimal or no privacy settings and
Aside from questionable images on Facebook and elsewhere, job seekers should worry about
inflammatory statements or controversial comments they may have made online. Likewise,
certain causes and associations that job seekers may have openly embraced could be viewed
negatively by recruiters. Fair or not, this “digital dirt” may come back to haunt young job
hunters.
Now, if students believe that recruiters will be happy if the search turns up nothing at all, and the
applicant is practically a blank slate, they need to think again. The absence of a footprint on the
Web raises suspicions too because it suggests that the job seeker has no positive
accomplishments to show, either. The assumption today is that active and accomplished