Archives
978-1319102852 Chapter 1 Part 1
INSTRUCTOR’S RESOURCE MANUAL for MEDIA & CULTURE Mass Communication in a Digital Age Twelfth Edition 2 INSTRUCTOR’S RESOURCE MANUAL MEDIA & CULTURE Mass Communication in a Digital Age Twelfth Edition Bettina Fabos Christopher R. Martin Shawn Harmsen Lewis Freeman Bedford/St. […]
978-1319102852 Chapter 1 Part 2
21 TELEVISION AND CABLE: PRODUCTION 486 TELEVISION AND CABLE: CULTURE 486 Teaching Philosophy Teaching a topic that students already know something about can be a luxury. Students have common experiences watching the same television shows, listening to many of the […]
978-1319102852 Chapter 1 Part 3
41 • Put your name, the participant’s name and age, and the relationship you have with your interview participant at the top of the page. • Group your interview participant’s answers under the assignment’s four categories: sound recording, radio, TV/cable, […]
978-1319102852 Chapter 1 Part 4
52 Audiences were a loud and boisterous mix of every class, much like audiences at contemporary sporting events. Shakespearean performances were often part of an entertaining spectacle that included dancers, jugglers, singers, and acrobats. But in the late nineteenth century, […]
978-1319102852 Chapter 10 Part 1
243 Chapter 10 Books and the Power of Print In this chapter, we consider the long and significant relationship between books and culture. We will: • Trace the history of books, from Egyptian papyrus to downloadable e-books • Examine the […]
978-1319102852 Chapter 10 Part 2
255 7. Denver, Colorado 8. San Francisco, California 9. Boston, Massachusetts 10. St. Louis, Missouri (See http://hosted.ccsu.edu/app/?news=1119&data.) • People in the Pacific Coast states buy more books than anyone else. They make up 15 percent of the U.S. population but […]
978-1319102852 Chapter 11 Part 1
267 Chapter 11 Advertising and Commercial Culture In this chapter, we will: • Examine the historical development of advertising—an industry that helped transform numerous nations into consumer societies • Look at the first U.S. ad agencies; early advertisements; and the […]
978-1319102852 Chapter 11 Part 2
282 software can be used to block whole sites or to accept some cookies. Besides helping Internet users enjoy a less ad-intense surfing environment, the software also enables Web pages to load up more quickly without the extra graphics. • […]
978-1319102852 Chapter 12
296 Chapter 12 Public Relations and Framing the Message In this chapter, we will: • Study the impact of public relations and the historical conditions that affected its development as a modern profession • Look at nineteenth-century press agents and […]
978-1319102852 Chapter 13
316 Chapter 13 Media Economics and the Global Marketplace In this chapter, we examine the economic impact of business strategies on various media. We will: • Explore the issues and tensions that are part of the current media economy • […]
978-1319102852 Chapter 14 Part 1
334 Chapter 14 The Culture of Journalism: Values, Ethics, and Democracy In this chapter, we examine the changing news landscape and definitions of journalism. We will: • Explore the values underlying news and ethical problems confronting journalists • Investigate the […]
978-1319102852 Chapter 14 Part 2
353 • Bloggers are significantly affecting journalism by demanding more transparency from journalists and media outlets. Leading this conversation are bloggers such as Jeff Jarvis (http://buzzmachine.com; director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New […]
978-1319102852 Chapter 15
371 Chapter 15 Media Effects and Cultural Approaches to Research In this chapter, we will: • Examine the evolution of media research over time • Focus on the two major strains of media research, investigating the strengths and limitations of […]
978-1319102852 Chapter 16 Part 1
391 Chapter 16 Legal Controls and Freedom of Expression In this chapter, we will: • Examine free-expression issues, focusing on the implications of the First Amendment for a 1. The Pentagon Papers Case 2. The Progressive Magazine Case variety of […]
978-1319102852 Chapter 16 Part 2
411 This Film Is Not Yet Rated (2005, 97 minutes). Academy Award-nominated director Kirby Dick takes an incisive look at the Motion Picture Association of America, finds out who is on the secretive rating board, and documents the movie-rating process. […]
978-1319102852 Chapter 16 Part 3
431 In the description phase, you will need to not only draw on your own experiences with social media but also research others’ experiences systematically. For example, you might do me. 1. I fear others have more rewarding experiences than […]
978-1319102852 Chapter 16 Part 4
451 that publication via the Internet could mean instant global distribution and perpetual existence. (See the cases of former U.S. representatives Anthony Weiner and Chris Lee about how embarrassing photos of oneself can be globally distributed and endure forever.) Twitter […]
978-1319102852 Chapter 16 Part 5
470 The First Amendment (1998, 20 minutes). The history and text of the First Amendment, with a series of experts discussing and interpreting the amendment’s freedoms and boundaries. Distributed by Films for the Humanities and Sciences, 800-322-8755; http://films.com. The Theories […]
978-1319102852 Chapter 2 Part 1
62 Chapter 2 The Internet, Digital Media, and Media Convergence In this chapter, we examine the many dimensions of the Internet, digital media, and convergence. We will: • Review the birth of the Internet and the development of the web […]
978-1319102852 Chapter 2 Part 2
73 content is working and what should be removed. More important, the information helps companies target their advertising more efficiently (enabling them to charge more to advertisers) and stylize sales pitches as users enter Internet “stores.” There are also growing […]
978-1319102852 Chapter 3
84 Chapter 3 Digital Gaming and the Media Playground In this chapter, we will take a look at the evolving mass medium of digital gaming and: • Examine the early history of electronic gaming, including its roots in penny arcades […]
978-1319102852 Chapter 4
99 Chapter 4 Sound Recording and Popular Music In this chapter, we will place the impact of popular music in context and: • Investigate the origins of recording’s technological “hardware,” from Thomas Edison’s early phonograph to Emile Berliner’s invention of […]
978-1319102852 Chapter 5 Part 1
117 Chapter 5 Popular Radio and the Origins of Broadcasting In this chapter, we examine the scientific, cultural, political, and economic factors surrounding radio’s development and perseverance. We will: • Explore the origins of broadcasting, from the early theories about […]
978-1319102852 Chapter 5 Part 2
129 only one hour to create a four-hour shift), it leaves no one in the studio to deal with unexpected glitches or to provide emergency weather updates. VI. Radio and the Democracy of the Airwaves • The new pattern of […]
978-1319102852 Chapter 6 Part 1
140 Chapter 6 Television and Cable: The Power of Visual Culture In this chapter, we examine television and cable’s cultural, social, and economic impact. We will: • Review television’s early technological development • Discuss TV’s boom in the 1950s and […]
978-1319102852 Chapter 6 Part 2
156 Reality TV is not just a U.S. phenomenon: American viewers turning on the television in many European countries will recognize familiar programming. As a matter of fact, many reality TV shows originated in Europe (such as Big Brother, American […]
978-1319102852 Chapter 7 Part 1
171 Chapter 7 Movies and the Impact of Images In this chapter, we examine the rich legacy and current standing of movies. We will: • Consider film’s early technology and the evolution of film as a mass medium • Look […]
978-1319102852 Chapter 7 Part 2
184 • Because tape is so cheap, filmmakers using digital cameras can shoot more footage, which gives them more choices in the editing room. Because tapes run up to an hour, they also enable directors to keep cameras rolling longer […]
978-1319102852 Chapter 8 Part 1
197 Chapter 8 Newspapers: The Rise and Decline of Modern Journalism In this chapter, we examine the cultural, social, and economic impact of newspapers. We will: • Trace the history of newspapers through a number of influential periods and styles […]
978-1319102852 Chapter 8 Part 2
210 News Corp. used its political action committee (PAC) in 2010 to contribute more than $105,500 directly to Democratic candidates and $74,700 directly to Republican candidates, in addition to more than $45,000 to other Democratic and Republican committees. General Electric […]
978-1319102852 Chapter 9
223 Chapter 9 Magazines in the Age of Specialization In this chapter, we will: • Investigate the history of the magazine industry, highlighting the colonial and early American eras, the arrival of national magazines, and the development of photojournalism • […]
978-1319102852 Test Bank Chapter 1 Part 1
Name: Class: Date: Chapter 01: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 stage in the development of media—convergence—a term that media critics and analysts use when describing all the changes that have occurred over the past decade, and […]
978-1319102852 Test Bank Chapter 1 Part 2
Name: Class: Date: Chapter 01: Essay Copyright Macmillan Learning. Powered by Cognero. Page 12 c. Each wave of newer technology came at the same time as an increasing number of people moved from urban areas to rural areas. d. In […]
978-1319102852 Test Bank Chapter 10
Name: Class: Date: Chapter 10: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 houses included Doubleday & McClure Company (1897), the McGraw-Hill Book Essay 1. Why was the printing press such an important and revolutionary development? ANSWER: German inventor […]
978-1319102852 Test Bank Chapter 11 Part 1
Name: Class: Date: Chapter 11: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. Whom did the first ad agents serve, and how did they operate? ANSWER: The first American advertising agencies were what were called newspaper space […]
978-1319102852 Test Bank Chapter 11 Part 2
Name: Class: Date: Chapter 11: Essay Copyright Macmillan Learning. Powered by Cognero. Page 13 a. True b. False ANSWER: a 24. Ads featuring the Marlboro cowboy use a persuasive strategy based on the association principle. a. True b. False ANSWER: […]
978-1319102852 Test Bank Chapter 12 Part 1
Name: Class: Date: Chapter 12: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. Explain the major difference between advertising and public relations. ANSWER: The major difference between advertising and public relations is that advertising is controlled publicity […]
978-1319102852 Test Bank Chapter 12 Part 2
Name: Class: Date: Chapter 12: Essay Copyright Macmillan Learning. Powered by Cognero. Page 12 28. BP’s response to the 2010 Deepwater Horizon oil-rig explosion in the Gulf of Mexico is an excellent example of a company’s use of thoughtful crisis […]
978-1319102852 Test Bank Chapter 13
Name: Class: Date: Chapter 13: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. What are the three basic structures of today’s mass media industries, and how do they differ? ANSWER: Media industries are typically structured in one […]
978-1319102852 Test Bank Chapter 14
Name: Class: Date: Chapter 14: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Mill? Pick one tenet of ethics from each philosopher and explain how it would help resolve this predicament. Essay 1. Name and explain at least three […]
978-1319102852 Test Bank Chapter 15
Name: Class: Date: Chapter 15: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 applied; it tries to clarify, explain, or predict the effects of mass media rather than to address a consumer problem. Most media research today focuses on […]
978-1319102852 Test Bank Chapter 16 Part 1
Name: Class: Date: Chapter 16: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. Explain the philosophical underpinnings of the First Amendment. ANSWER: The idea for a free press came about the end of the seventeenth century as […]
978-1319102852 Test Bank Chapter 16 Part 2
Name: Class: Date: Chapter 16: Essay Copyright Macmillan Learning. Powered by Cognero. Page 12 ANSWER: a 27. The FCC can fine broadcast stations any amount it sees fit for indecent incidents. a. True b. False ANSWER: b 28. According to […]
978-1319102852 Test Bank Chapter 2
Name: Class: Date: Chapter 02: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 4. Briefly explain how the converging of media content on the Internet, from movies to books to music, came about. Essay 1. Name a group that […]
978-1319102852 Test Bank Chapter 3
Name: Class: Date: Chapter 03: Multiple Choice Copyright Macmillan Learning. Powered by Cognero. Page 1 Multiple Choice 1. By the late nineteenth century, the availability of leisure time had sparked the creation of mechanical games like pinball. a. True b. […]
978-1319102852 Test Bank Chapter 4
Name: Class: Date: Chapter 04: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 2000s. The changes within the industry were set in motion about two decades ago, with the proliferation of Internet use and the development of a new […]
978-1319102852 Test Bank Chapter 5 Part 1
Name: Class: Date: Chapter 05: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 2. Marconi is widely considered the father of radio, yet he never did any broadcasting, nor was he part of the media. Explain. ANSWER: History often […]
978-1319102852 Test Bank Chapter 5 Part 2
Name: Class: Date: Chapter 05: Essay Copyright Macmillan Learning. Powered by Cognero. Page 15 a. True b. False ANSWER: b 28. The first person to discover and develop FM radio in the 1920s and the 1930s was David Sarnoff of […]
978-1319102852 Test Bank Chapter 6 Part 1
Name: Class: Date: Chapter 06: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 the advertiser could easily influence the program’s content. In the early 1950s, the broadcast networks became increasingly unhappy with the lack of creative control in this […]
978-1319102852 Test Bank Chapter 6 Part 2
Name: Class: Date: Chapter 06: Essay Copyright Macmillan Learning. Powered by Cognero. Page 13 31. The Telecommunications Act of 1996 was a mixed bag for cable customers. Although cable companies argued that it would bring more competition, about 60 percent […]
978-1319102852 Test Bank Chapter 7 Part 1
Name: Class: Date: Chapter 07: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 a script and actors to raising money and filming; distribution, getting the films into theaters; and exhibition, playing films in theaters. 4. Describe the introduction of […]
978-1319102852 Test Bank Chapter 7 Part 2
Name: Class: Date: Chapter 07: Essay Copyright Macmillan Learning. Powered by Cognero. Page 14 33. During investigations of Hollywood by the House Un-American Activities Committee (HUAC) in the late 1940s and 1950s, many film executives and stars accused others in […]
978-1319102852 Test Bank Chapter 8
Name: Class: Date: Chapter 08: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. Describe the kind of journalism used in the 2016 Academy Award–winning movie for best picture, Spotlight. ANSWER: The 2016 Academy Award–winning movie for best […]
978-1319102852 Test Bank Chapter 9
Name: Class: Date: Chapter 09: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 most popular medium of the time. Photojournalism used photos to document daily life. Essay 1. Explain the role of early magazines in America’s political and social […]