Archives
978-1119563228 Chapter 1
MIGHTYWELL™ TEACHING NOTE ANDREW ZACHARAKIS CASE SUMMARY A college entrepreneur named Emily Levy founded MightyWell™ when she faced a personal challenge following her diagnosis with chronic, or more properly called, Post-treatment Lyme disease. Emily identified the need for an improved […]
978-1119563228 Chapter 10
MetaCarta Teaching Note Zacharakis 7/19/2012 Synopsis The MetaCarta case MetaCarta: Growing a Company, Do We Take the VC Money? tells the startup story of Doug Brenhouse, John Frank and Erik Rauch. The trio develops a new search technology that coverts […]
978-1119563228 Chapter 11
Feed Resources Teaching Note Andrew Zacharakis 3/28/08 Synopsis The Feed Resources case tracks the entrepreneurial journey of Shane Eten. Shane chose to go back for his MBA to help him launch a venture. Feed Resources goal is to develop and […]
978-1119563228 Chapter 12
Wefunder Teaching Note Overview The Wefunder case, an example of regulatory entrepreneurship, presents multifaceted challenges associated with leading the growth of a new industry. Opposite to pursuing an entrepreneurial opportunity in an established or mature industry, there is far–reaching uncertainty […]
978-1119563228 Chapter 13
ESPORTE INTERATIVO TEACHING NOTE ANDREW ZACHARAKIS CASE SUMMARY Esporte Interativo (EI) successfully launched and competed in the Brazilian sports television market for over 12 years. EI basically created the category (e.g., ESPN of Brazil) and came to prominence by televising […]
978-1119563228 Chapter 14
InnerCity Weightlifting Teaching Note Mary Gale and Andrew Zacharakis Case Summary Jon Feinman founded InnerCity Weightlifting (ICW) in 2010 to improve the lives of young, active, urban gang members in the Boston area. He conceived of this venture after college […]
978-1119563228 Chapter 2
TEACHING NOTE VEDAVOO Synopsis The Vedavoo Case tells a story about Scott Hunter, a driven entrepreneur, who is passionate about fly fishing and the great outdoors. The case follows Scott as he develops his opportunity, resources, and team to build […]
978-1119563228 Chapter 3
ISlide, Inc. Teaching Note Case Overview ISlide USA is the story of a nascent entrepreneur, Justin Kittredge, who uses his experience and knowledge of an industry (the athletic footwear market) to start his own venture. The case illustrates many of […]
978-1119563228 Chapter 4
Balanced Snacking Teaching Note Eric Berglind and Andrew Zacharakis Class Teaching Plan 1) Idea and case background (15 minutes). a) Ask the class to detail the Balanced Snacking idea concept; how did the entrepreneurs find this idea. This question is […]
978-1119563228 Chapter 5
Case registration # Publication Date (Month, Year) Zumba Fitness Teaching Note Synopsis In 2001 Alberto Perlman is introduced to Alberto (Beto) Perez who has created a new exercise routine based on latin music and dance moves. Together with Perlman’s childhood […]
978-1119563228 Chapter 6
Theo Chocolate Teaching Note Sample Copy Do Not Distribute Theo Chocolate Teaching Note Case Synopsis (Abstract) Theo Chocolate is a small start–up chocolate manufacturer struggling to establish brand recognition in the highly competitive branded gourmet chocolate segment. Theo’s unique value […]
978-1119563228 Chapter 7
Box, Inc. Teaching Note Summary/Abstract This is a case organized around the theme of preserving an entrepreneurial culture in the face of rapid growth, including over 800 employees and several offices. Founded by four friends, all still under age 30, […]
978-1119563228 Chapter 8
Executive Summary |!GRAV!TY !!!!!!!!!!!!!!!!!!!!!www.gravyty.com | hello@gravyty.com ! 1 ! !!!!!! Quick Facts About Gravyty helps nonprofit organizations raise more money by increasing their fundraisers’ efficiency with actionable data analytics and portfolio optimization tools. It gives fundraisers the ability to maximize […]
978-1119563228 Chapter 8 Gravyty Bus Planning Deck Teaching Note 1
Gravyty Business Planning Andrew Corbett 2019 This case is comprised of the executive summary and pitch deck for Gravyty, a software fundraising platform powered by artificial intelligence. Gravyty’s mission is to help non-profits raise more money – without hiring more […]
978-1119563228 Chapter 8 Teaching Note Gravyty Pitch For Posting Part 1
Superior nonprofit fundraising through actionable predictive intelligence. www.gravyty.com hello@gravyty.com Confidential The missions of life–changing nonprofits are being financed with Sticky Notes & Spreadsheets Attrition Epidemics Blind Luck Staggering Inefficiencies Confidential 2 CRMs are difficult to use and backwards looking Fundraisers […]
978-1119563228 Chapter 8 Teaching Note Gravyty Pitch For Posting Part 2
CRMs / Nonprofit Tech Exit Potential Innovation !! Movement along value chain !! Customer adoption !! Stickiness Fear of CRM competition !! Predictive analytics demand from customers !! Acqui–hire Providers with NPO Customers $3B Public Co; 8,000 NPOs $17.5M to […]
978-1119563228 Chapter 9
Gravyty Pro Forma Financials Rich Palmer w/ Andrew Corbett 2019 This case continues the business planning case of the previous chapter. The goal is to see how the executive summary and pitch deck are translated into numbers. The key learning […]
978-1119563228 Test Bank Chapter 1
Questions for Chapter 1 True/False 1. The 2018-2019 Global Entrepreneurship Monitor reports that across the 49 countries investigated 32.6 % of adults were in the process of working to start a new business or were running one they recently started. […]
978-1119563228 Test Bank Chapter 10
Chapter 10 Questions True/False 1) It is very difficult for entrepreneurs to raise debt financing from conventional banks because they require as many as three years of actual—not projected—financial statements and assets that adequately cover the loan. (True) (pg. 302) […]
978-1119563228 Test Bank Chapter 11
Chapter 11 Questions True/False 1) Only a handful of very large firms have access to funding sources such as asset- backed debt securitizations, A-l commercial paper ratings, and below-prime lending rates. (pg. 339) (True) 2) Entrepreneurs requiring initial startup funding, […]
978-1119563228 Test Bank Chapter 12
Questions for Chapter 12 True/False 1) The corporate opportunity doctrine basically claims that a director cannot use his position to decide which acquisition deals the company should enter to. (pg. 374) (False) 2) Every start-up should concentrate on hiring a […]
978-1119563228 Test Bank Chapter 13
Questions for Chapter 13 True/False 1. As the organization grows, managerial skills negate the importance of entrepreneurial skills. (pg. 412) (False) 2. Essentially customer needs do not change, therefore you need to identify them and maintain focus. (pg. 412) (False) […]
978-1119563228 Test Bank Chapter 14
Questions for Chapter 14 True/False 1) The Global Entrepreneurship Monitor estimates that 5% of the population is either currently in the process of trying to start a social venture or is presently running one. (pg. 443) (False) 2) Wicked problems […]
978-1119563228 Test Bank Chapter 2
Questions for Chapter 2 True/False 1. A manager is someone who perceives an opportunity and creates an organization to pursue it. (pg. 41) (False) 2. The entrepreneurial process includes all the functions, activities, and actions that are part of perceiving […]
978-1119563228 Test Bank Chapter 3
Questions for Chapter 3 True/False 1. Entrepreneurship is all about opportunity. (pg. 71) (True) 2. Entrepreneurs need to conduct a series of tests called family-first tests to identify interesting ideas and then see whether they are viable opportunities by testing […]
978-1119563228 Test Bank Chapter 4
Chapter 4 Questions True/False 1. Innovation is often at the heart of entrepreneurship. (pg. 102) (True) 2. Introducing a new product or service involves substantial risk and numerous innovations fail. (pg. 103) (True) 3. The entrepreneur’s perception of his/her product […]
978-1119563228 Test Bank Chapter 5
Questions for Chapter 5 True/False 1) A company is most likely to successfully pivot during its customer discovery phase. (pg. 121) (True) 2) It is not necessary to focus on a target market when developing a business plan; having a […]
978-1119563228 Test Bank Chapter 6
Questions for Chapter 6 True/False 1) Marketing is at the heart of an organization because its role is to identify and serve customers’ needs. (pg. 141) (True) 2) The marketing of products and services are similar. (pg. 142) (False) 3) […]
978-1119563228 Test Bank Chapter 7
Questions for Chapter 7 True/False 1. Ventures founded by teams tend to generate more revenue, be more profitable, create more jobs within growth industries than those founded by single individuals . (pg. 185) 2. The size of your organization is […]
978-1119563228 Test Bank Chapter 8
Questions for Chapter 8 True/False 1) The chapter takes the view that the self-examination required to develop a tight, well written business plan is more important than the plan itself. (pg. 219) (True) 2) An important end result of the […]
978-1119563228 Test Bank Chapter 9
Questions for Chapter 9 True/False 1. It is better to let your accountant articulate the numbers of your business idea to potential investors. (pg. 276) (False) 2. Entrepreneurs who claim their estimates are “conservative” are usually overly optimistic about their […]