Superior nonprofit fundraising
through actionable predictive intelligence.
www.gravyty.com
hello@gravyty.com
Confidential
The missions of
life–changing nonprofits
are being financed with
Sticky Notes & Spreadsheets
Attrition Epidemics
Blind Luck
Staggering Inefficiencies
Confidential 2
CRMs are difficult to use and backwards looking
Fundraisers turnover every 12–18 months
A belief that more data equals effectiveness
Expensive and stagnant consultants
There is no efficient, actionable way for
fundraisers to leverage data to engage
high potential donors.
90% 10%
# of
Donors 90%
Major
Donors
Social &
Annual
Donors
Major
Impact
Small
Impact
Donation
Amount
10%
Hidden Truth
Gravyty focuses on
Everyone else is caught up on
Gravyty Engine
Donor and Lead Management Predictive Intelligence
Result of analysis on 150,000 major donors at nonprofits spanning
multiple sectors and over 29 years of giving history.
Public
Private
Politics
Behavior
Trends Markets
Theory
Confidential 5
Fundraising 1.0
Guts, Grit, and Good Luck
Fundraising 2.0
Data-driven, Adaptable, Focused
Confidential 6
Retain
Donors
Inbound
Marketing
Customer Value Proposition
Onboard
Faster
Increase
Efficiency
Outcome &
Donation Amounts
Productivity &
Enterprise Management
Confidential 7
Segment
601k NPOs
$58B
Targ et
512k NPOs
$49B
Initial
240k NPOs
$23B
Big Market With
A Focused Start
Based on Average Tech Spend
Initial Market
Higher Ed
Hospitals
Medical Affinity
Arts & Culture
Religion
Confidential 8
Initial Results With Our Platform
60%
More
Donations
50
Donors Analyzed
250,000+
Higher Ed ($4M –20M)
Medical Affinity ($1M)
75% 14%
Faster
Onboarding
Less Time In
Spreadsheets
104
PipelineUpcoming / ProspectsPilot Customers
Avg Users
4
Higher Ed ($2M –700M)
Hospitals ($800M)
Religious ($25M)
Nonprofits across
Higher Ed,
Hospitals, Medical
Affinity, Arts &
Culture, & Religious
Confidential 9
“Gravyty helps me allocate my
scarcest resource –time.”
Sam Sanker,
Associate Director, Tufts
“Gravyty will change the way nonprofit
organizations approach and execute
their daily fundraising responsibilities.”
Deb Girard
Executive Director, Melanoma Foundation
“I believe their product will revolutionize
how fundraisers strategize, create
their pipelines and manage their prospects.”
Carmina Portillo
Director of Institutional Advancement, Yeshiva University
Confidential
Direct
Inside
Sales
Strategic
Partners
Revenue
Sharing
Inbound
Marketing
!!
Ta r ge te d
PR
!!
Warm
Leads
!!
Conferences
(CASE, AFP)
!!
Top Dow n
Through Boards
Sales
Strategy
Industry
Consultants
NPO Clients
Referral Fees
100%
Remote
Marketing
Methods
!!
!!
Confidential 11
We Are Not aCRM or Crowdfunding Platform
Cost
Center
Revenue
Driver
Predictive
Historical
Analytics
Consultants
Confidential 12
Product Roadmap
Value To Nonprofits
2016
Predictive
Workspace
2017
Management &
Planned Giving Modules
2018
Donor
Sourcing
Future
Dynamic
Operations
Become the most trusted and valuable development solution.
Key Focus Areas
Confidential 13
Business Model + Simplified Financials
$250/mo
per user
$1,400
CAC
5 year
lifetime
$60k–75k
LTV
!! !! !!
5
Users/NPO !!
Annual
2016
2017
2018
Revenue
$242,207
$2,762,407
$10,870,124
Costs
$303,488
$2,458,185
$7,587,395
EBITDA
$(61,281)
$304,222
$3,282,729
Headcount
Product
1
7
10
Sales & Support
2
11
16
Operations
–
4
4
Founders
2
2
2
Tot a l
5
24
32
Seasoned Fundraiser
Financial Analyst
Merrimack & Babson
Lori Sterling
Fmr. Dir. Advancement Services
Babson College
Karl Rexer, PhD
Founder
Rexer Analytics
Andrew Corbett
Chair, Entrepreneurs hip Divis ion
Babson College
William F Markey Jr
Managing Director
Armstrong Franklin
Jay Love
CEO, Bloomerang
Founder, eTapestry
Carmina Portillo
Dir of Institutional Advancement
Yeshiva University
Founding Team
Product Designer
& Developer
RPI & Babson
Key Advisors
Adam Martel
CEO
Rich Palmer
CTO & COO
Confidential 15