Executive Summary |!GRAV!TY !!!!!!!!!!!!!!!!!!!!!www.gravyty.com | hello@gravyty.com !
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Quick Facts
About
Gravyty helps nonprofit
organizations raise more
money by increasing their
fundraisers’ efficiency with
actionable data analytics
and portfolio optimization
tools. It gives fundraisers
the ability to maximize
their time building
relationships with the right
donors at the right time.
Founding Team
Adam Martel
CEO | Professional fundraiser,
financial analyst, experience
with three startups, team
building expert
Rich Palmer
CTO | Product developer,
software engineer, big data
analyst (RelSci, CapitalIQ,
athenahealth)
Advisory Board
6 members from Babson
College, Rexer Analytics,
Bloomerang, and more.
Customer Board
7 members from Tufts,
Boston Conservatory,
Yeshiva, Emmanuel, MIT
CSAIL, Franklin College,
and more.
Competition
Direct Advizor Solutions,
Pursuant, Reeher
Indirect Blackbaud,
Evertrue, Bloomerang,
Abila, DonorPerfect
Seed Round
$500k; $320k invested;
$2.25M pre–money
valuation; led by NXT
Ventures
Contact
www.gravyty.com
hello@gravyty.com
Fundraisers Need Better Tools
Nonprofit organizations (NPOs) need
revenue from individual and corporate
donations to grow every year. They
rely on professional fundraisers as the
primary source of their donations; yet,
they are ill–equipped to address these
growing expectations. With primitive
tools, limited data analytics skills, 6-
month onboarding, and painful
migrations – they need innovation.
Better Tech for People-People
By nature, the fundraising profession
attracts gregarious and social people.
By combining data analytics and
visualization, predictive modeling, and
portfolio productivity, we offer the first
cloud–based platform that uses big
data sources to enable fundraisers to
better focus on donors and take
advantage of data analytics without
needing a technical background.
Strong Integrated Solutions
We aren’t replacing CRMs – we are
augmenting them. Pulling data from
public, private, and behavioral sources
allows our algorithms to predict with
high accuracy who is going to make
the next big gift.
While our solution is valuable to 600k
donation–driven NPOs, we are initially
targeting higher education, hospitals,
arts, and medical affinity organizations.
Our cloud–based and secure SaaS
product is $250/mo per user.
Milestones and R&D
• Live & Selling Product
• NPO Clients: 11
• Pipeline: 71 clients; 200+ users
• 2 Hires: 1 full–time, 1 part–time
• Negotiating a license deal with an
established nonprofit tech company
Growing & Dynamic Market
There are 1.5M NPOs in the US
that raised over $350B in 2014.
This was a 5% increase over the
year before. NPOs spend $114k
per year on technology to
enable their operations – which
is a $58B estimated market.
Additionally, NPOs have publicly
stated that they want more
technology solutions and are
willing to pay. We believe there
is an opportunity to capitalize on
this soft market by increasing
fundraiser efficiency so they can
address a larger portion of their
organization’s donor pool
without increasing staff.
come from 10%
of donors
total spent on
NPO technology
in 2014
Our Impact
Through our tools, customers
have been achieving wonderful
things. Select results include:
92%
Faster Onboarding
60%
More Donations
14.3%
Increased Efficiency
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90%
58B
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Art+Science of Better Nonprofit Fundraising
Data
Analytics
Predictive
Modeling
Data
Visualization
Executive Summary |!GRAV!TY !!!!!!!!!!!!!!!!!!!!!www.gravyty.com | hello@gravyty.com !
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Market & Competition Overview!
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