Archives: Solution Manual

Chapter 14 Attitude Measurement AT-A-GLANCE I. Attitudes as Hypothetical Constructs A. Importance of measuring attitudes II. Techniques for Measuring Attitudes III. Attitude Rating Scales A. Simple attitude scales B. Category scales C. Method of Summated Ratings: The Likert scale Reverse […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. Define measurement. How is your performance in your research class being assessed? Measurement is the process of describing some property of a phenomenon of interest usually by 2. What is the difference between […]

Part Four Measurement Concepts Chapter 13 Measurement and Scaling Concepts AT-A-GLANCE I. What Do I Measure? A. Concepts B. Operational definitions Variables Constructs II. Levels of Scale Measurement A. Nominal scale B. Ordinal scale C. Interval scale D. Ratio scale […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. Define experimental condition, experimental treatment, and experimental group. How are these related to the implementation of a valid manipulation? An experimental condition refers to one of the possible levels of an experimental variable […]

VI.PRACTICAL EXPERIMENTAL DESIGN ISSUES Basic Versus Factorial Experimental Designs In basic experimental designs a single independent variable is manipulated to observe its effect on a single dependent variable. Factorial experimental designs are more sophisticated than basic experimental designs and allow […]

Chapter 12 Experimental Research AT-A-GLANCE I. Creating an Experiment A. An illustration: Can a Self-Efficacy Intervention Enhance Job Attitude? Experimental subjects Independent variables Experimental outcome Independent variable main effects and interaction II. Designing an Experiment to Minimize Experimental Error A. […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. Yogi Berra, former New York Yankee catcher, said, “You can observe a lot just by watching.” How does this fit in with the definition of scientific observation? Observation is more than just looking […]

Chapter 11 Observation Methods AT-A-GLANCE I. Observation in Business Research A. What can be observed? B. The nature of observation studies II. Observation of Human Behavior A. Complementary evidence B. Direct observation Errors associated with direct observation Scientifically contrived observation […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. What type of communications medium would you use to conduct the following surveys? Why? a. Survey of the buying motives of industrial engineers A personal interview conducted by a professional interviewer is probably […]

IV.SELF-ADMINISTERED QUESTIONNAIRES No matter how self-administered questionnaires are distributed (i.e., mail, in high-traffic locations in stores), they are different from interviews because the respondent takes responsibility for reading and answering the questions. Presents a challenge to researchers because they rely […]

Chapter 10 Survey Research: Communicating with Respondents AT-A-GLANCE I. Interviews as Interactive Communication A. Noninteractive media II. Personal Interviews A. Advantages of personal interviews Opportunity for feedback Probing complex answers Length of interview Completeness of questionnaire Props and visual aids […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. Name several nonbusiness applications of survey research. Students should be able to provide numerous examples. Many not-for-profit organizations such 2. What is self-selection bias? How might we avoid this? Self-selection bias is a […]

Part Three Research Methods for Collecting Primary Data Chapter 9 Survey Research: An Overview AT-A-GLANCE I. Introduction II. Using Surveys A. Advantages of surveys III. Errors in Survey Research A. Random sampling error B. Systematic error C. Respondent error Nonresponse […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. Secondary data have been called the first line of attack for business researchers. Discuss this description. Secondary data can be obtained quickly and at a relatively low cost. Thus, the first place to […]

Chapter 8 Secondary Data Research in a Digital Age AT-A-GLANCE I. Introduction A. Advantages of secondary data B. Disadvantages of secondary data II. Typical Objectives for Secondary-Data Research Designs A. Fact-finding Identification of consumer behavior for a product category Trend […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. Define qualitative and quantitative research. Compare and contrast the two approaches. Qualitative research is research that addresses research objectives through techniques that allow the researcher to provide elaborate interpretations of business phenomena without […]

Chapter 7 Qualitative Research Tools AT-A-GLANCE I. What Is Qualitative Research? A. Uses of qualitative research II. Qualitative “versus” Quantitative Research A. Contrasting qualitative and quantitative methods B. Contrasting exploratory and confirmatory research III. Orientations to Qualitative Research A. Phenomenology […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. What is a decision statement? How does the focus on an irrelevant decision affect the research process? A decision statement is a written expression of the key question(s) that a research user wishes […]

Part Two Beginning Stages of the Research Process Chapter 6 Problem Definition: The Foundation of Business Research AT-A-GLANCE I. Introduction A. Importance of starting with a good problem definition B. Problem complexity Situation frequency Dramatic changes How widespread are the […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. What are the conditions that make in-house research preferable? What are the conditions that make outside research preferable? Conditions that make in-house research more attractive include: a. The research project needs to be […]

Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues AT-A-GLANCE I. Introduction II. Organizational Structure of Business Research A. Business research jobs Small firms Mid-sized firms Large research firms B. The director of research as a manager […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. List five ways that business research can contribute to effective business decision making. Researchers contribute to decision makers in several key ways. These include: (1) Helping to better define the current situation. 2. […]

Chapter 4 The Business Research Process: An Overview AT-A-GLANCE I. Decision Making A. Certainty B. Uncertainty C. Ambiguity Problems and opportunities II. Types of Business Research A. Exploratory research B. Descriptive research C. Causal research Causality Temporal sequence Concomitant variance […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. What are some theories offered to explain aspects of your field of business? Students’ responses will vary depending on their major. Some management theories include 2. Reflect on your own social network. How […]

Chapter 3 Theory Building AT-A-GLANCE I. Introduction A. What is a theory? B. What are the goals of theory? II. Research Concepts, Constructs, Propositions, Variables, and Hypotheses A. Research concepts and constructs B. Research propositions and hypotheses III. Understanding Theory […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. What is the difference between data, information, and intelligence? Data are simply facts or recorded measures of certain phenomena (things or events); information 2. What are the characteristics of useful information? Information can […]

Chapter 2 Information Systems and Knowledge Management AT-A-GLANCE I. Information, Data, and Intelligence II. The Characteristics of Valuable Information A. Relevance B. Quality C. Timeliness D. Completeness III. Knowledge Management IV. Global Information Systems V. Decision Support Systems A. Databases […]

QUESTIONS FOR REVIEW AND CRITICAL THINKING/ANSWERS 1. Is it possible to make sound managerial decisions without business research? What advantages does research offer to the decision maker over seat-of-the-pants decision making? Business research attempts to supply accurate information that reduces […]

Part One Introduction Chapter 1 The Role of Business Research AT-A-GLANCE I. The Nature of Research A. Business research defined B. Applied and basic business research C. The scientific method II. Managerial Value of Business Research A. Identifying problems or […]

Case Three: Values and the Automobile Market 203 Case 3 Values and the Automobile Market Database: Students are instructed to download the data sets for this case from the book’s website or to request them from their instructor. Objectives: The […]

Case 5 The Atlanta Braves Objectives: The purpose of this case is to allow students to consider how research could have been and can be used to effectively market a professional baseball team and stadium. Summary: A visit to Turner […]

176 Part Seven: Comprehensive Cases Part Seven Comprehensive Cases with Computerized Databases Case 1 Running the Numbers: Does It Pay? Database: Students are instructed to download the data sets for this case from the book’s website or to request them […]

Case Six: Knowing the Way 217 Case 6 Knowing the Way Objective: The purpose of this case is to allow students to analyze data. Summary: The Swamp Palace museum is an interactive museum that teaches visitors the ways of life […]

210 Part Seven: Comprehensive Cases Case 4 TABH, INC., Automotive Consulting Database: Students are instructed to download the data set for this case from the website or to request them from their instructor. Objectives: To encourage students to think about […]

4. Is there a role for factor analysis in any of this analysis? Factor analysis is a multivariate, interdependence technique covered in Chapter 24. It statistically identifies a reduced number of factors from a larger number of measured variables. There […]

Case 2 Attiring Situation Objectives: This case allows the student to create hypotheses and conduct statistical analyses to test them using data from an experiment. Summary: RESERV is a national placement firm specializing in putting retailers and service providers together […]

ANSWERS, SOLUTIONS, AND EXERCISES PROBLEM SET 1. a. The demand for French and Italian wine, and therefore for the euro, would increase, and consequently the dollar would depreciate. 2. a. Setting the quantity of pounds demanded equal to the quantity […]

CHAPTER 17 EXCHANGE RATES AND MACROECONOMIC POLICY MASTERY GOALS The objectives of this chapter are to: 1. Describe what a foreign exchange market is. 2. Explain what an exchange rate is, and why it is helpful to define the exchange […]

ANSWERS, SOLUTIONS, AND EXERCISES PROBLEM SET 1. a. In the case of a negative demand shock, the central bank would shift the aggregate b. In the case of an adverse supply shock (shift to the left), the central bank would […]

CHAPTER 16 INFLATION AND MONETARY POLICY MASTERY GOALS The objectives of this chapter are to: 1. Describe how the Fed’s objectives have changed over time, and state its current objectives. 2. Explain why a low rate of in”ation is important. […]

ANSWERS, SOLUTIONS, AND EXERCISES PROBLEM SET 1. Initially, all three graphs depict equilibrium at point E. A lower price level reduces money demand (shown by the shift from Md1 to Md2 in the upper left-hand panel), lowers the interest rate, […]

CHAPTER 15 AGGREGATE DEMAND AND AGGREGATE SUPPLY MASTERY GOALS The objectives of this chapter are to: 1. Use an aggregate demand (AD) curve to illustrate how price level changes affect equilibrium GDP. 2. List the variables that cause the AD […]

ANSWERS, SOLUTIONS, AND EXERCISES PROBLEM SET 1. a. The money supply curve shifts to the right, the money supply increases by $100 b. The money supply curve shifts to the left, and the money supply decreases by $50 billion, and […]

CHAPTER 14 THE MONEY MARKET AND MONETARY POLICY MASTERY GOALS The objectives of this chapter are to: 1. Explain how individuals’ wealth limits their demand for money. 2. Describe the tradeoff between holding money and holding bonds. 3. List the […]

ANSWERS, SOLUTIONS, AND EXERCISES PROBLEM SET 1. With the required reserve ratio equal to 0.2, a $20 billion reserve injection can increase 2. The money supply can increase by a maximum of (1/0.15) x $50 million = $333.33 million. If […]

CHAPTER 13 MONEY, BANKS, AND THE FEDERAL RESERVE MASTERY GOALS The objectives of this chapter are to: 1. Define money and its functions. 2. Define liquidity. 3. Explain why credit cards, gold bars, and stocks and bonds are not money. […]

ANSWERS, SOLUTIONS, AND EXERCISES PROBLEM SET 1. a. If government purchases rise by $7.5 billion and the MPC is 0.95, then the 2. a. If Government purchases rise by $30 billion and taxes fall by $30 billion and MPC=0.8, the […]

CHAPTER 12 FISCAL POLICY MASTERY GOALS The objectives of this chapter are to: 1. Explain the concept of countercyclical fiscal policy. 2. Understand the mechanics of countercyclical fiscal policy. 3. Describe the problems associated with countercyclical fiscal policy. 4. Summarize […]

ANSWERS, SOLUTIONS AND EXERCISES PROBLEM SET b. 3,000 5,000 8,000 Real Aggr egat e Expenditure Real GDP 7,250 5,000 3,500 EAE 45° c. Equilibrium GDP is 5,000. At this level of output, C + IP + G + NX = […]

CHAPTER 11 THE SHORT-RUN MACRO MODEL MASTERY GOALS The objectives of this chapter are to: 1. Explain the usefulness of the short-run macro model. 2. List the four components of aggregate expenditure included in the simple macro model of this […]