Archives: Quiz
978-1259712357 Test Bank Chapter 14 Part 1
International Marketing, 18e (Cateora) Chapter 14 Products and Services for Businesses 1) For firms producing products and services for industrial markets, the chief reason for venturing abroad is the prospect of high profits with no risk. Answer: FALSE Explanation: Demand […]
978-1259712357 Test Bank Chapter 13 Part 3
75) Because a service is individually produced and is virtually unique, the service is said to have A) liquidity. B) coherence. C) inseparability. D) heterogeneity. E) tangibility. Answer: D Explanation: Services are distinguished by four unique characteristics—intangibility, inseparability, heterogeneity, and […]
978-1259712357 Test Bank Chapter 13 Part 2
51) What is one of the extraneous variables that affects the rate of diffusion of an object? A) the absolute marginal value of the innovation relative to the old B) the actual attributes of the innovation C) the climatic conditions […]
978-1259712357 Test Bank Chapter 13 Part 1
International Marketing, 18e (Cateora) Chapter 13 Products and Services for Consumers 1) Global competition has put more power in the hands of the seller. Answer: FALSE Explanation: Global competition has shifted the power in the marketplace from a sellers’ to […]
978-1259712357 Test Bank Chapter 12 Part 3
76) Kwan wants to open a new business in his own country, Singapore. He has decided on a form of licensing that will provide him with a standard package of products, systems, and management services in order to sell fast […]
978-1259712357 Test Bank Chapter 12 Part 2
50) Which aspect of international marketing is analyzed in the first phase of the international planning process? A) country’s market potential B) product adaptation C) advertising D) situation analysis E) budget Answer: A Explanation: A critical first step in the […]
978-1259712357 Test Bank Chapter 12 Part 1
International Marketing, 18e (Cateora) Chapter 12 Global Marketing Management: Planning and Organization 1) In the 1970s, the market segmentation argument in global marketing was framed as “global integration versus local responsiveness.” Answer: FALSE Explanation: In the 1970s, the market segmentation […]
978-1259712357 Test Bank Chapter 11 Part 3
81) The ________ region in China is the political and R&D center of China. The 75-mile corridor in this region hosts some 5,000 Chinese high-tech companies, and more than 1,000 international IT companies. A) The coastal Dalian city B) The […]
978-1259712357 Test Bank Chapter 11 Part 2
51) Which Asian country was the first to move from a status of developing country to a newly industrialized country? A) Japan B) Hong Kong C) South Korea D) Singapore E) Taiwan Answer: A Explanation: The “Four Asian Tigers,” Hong […]
978-1259712357 Test Bank Chapter 11 Part 1
International Marketing, 18e (Cateora) Chapter 11 The Asia Pacific Region 1) The term “The Greater China” refers to the information technology (IT) corridor in north China. Answer: FALSE Explanation: The term “The Greater China” refers to both the People’s Republic […]
978-1259712357 Test Bank Chapter 10 Part 3
82) Why is Estonia’s economic growth since independence from the Soviet Union outpacing the other Baltic nations? A) It took up the ruble. B) It nationalized all companies and land. C) The state helped all its struggling banks. D) It […]
978-1259712357 Test Bank Chapter 10 Part 2
50) Which level of economic integration has no restrictions on internal trade and free flow of capital among member nations and lacks only political unity to become a political union? A) common market B) free trade area C) regional cooperation […]
978-1259712357 Test Bank Chapter 10 Part 1
International Marketing, 18e (Cateora) Chapter 10 Europe, Africa, and the Middle East 1) Multinational market regions are those groups of countries that seek mutual economic benefit from reducing interregional trade and tariff barriers. Answer: TRUE Explanation: Multinational market regions are […]
978-1259712357 Test Bank Chapter 9 Part 3
76) What country is a member of the free trade agreement DR-CAFTA? A) Bahrain B) Bhutan C) Morocco D) Costa Rica E) Oman Answer: D Explanation: In August 2005, President George Bush signed into law a comprehensive free trade agreement […]
978-1259712357 Test Bank Chapter 9 Part 2
50) What is a characteristic impact of privatization of state-owned enterprises? A) It normally has a negative effect on economic growth. B) It blocks investment of capital in strategic areas. C) It often leads to new economic growth. D) It […]
978-1259712357 Test Bank Chapter 9 Part 1
International Marketing, 18e (Cateora) Chapter 9 Economic Development and the Americas 1) Of the three kinds of distances that international marketers must traverse, time zones have the greatest influence on the success of their commercial efforts abroad. Answer: TRUE Explanation: […]
978-1259712357 Test Bank Chapter 8 Part 3
79) The ________ method for estimating demand assumes that demand for a product develops in much the same way in all countries, as comparable economic development occurs in each country. A) reference class forecasting B) analogy C) morphing D) scenario […]
978-1259712357 Test Bank Chapter 8 Part 2
49) What is one of the two basic types into which marketing research methods can be grouped? A) analytical research B) qualitative research C) descriptive research D) deductive research E) exploratory research Answer: B Explanation: Marketing research methods can be […]
978-1259712357 Test Bank Chapter 8 Part 1
International Marketing, 18e (Cateora) Chapter 8 Developing a Global Vision through Marketing Research 1) In the context of problem definition in international marketing research, the environments within which the research tools are applied are often different in foreign markets. Answer: […]
978-1259712357 Test Bank Chapter 7 Part 3
77) Which act developed by the European Union erases many legal and trade differences that have existed for decades between the member nations? A) European Sanctity Act B) European Indemnification Act C) European Unification Act D) Single European Market Act […]
978-1259712357 Test Bank Chapter 7 Part 2
51) What method accounts for the majority of resolutions in international commercial transaction disputes? A) criminal suits B) conciliation C) arbitration D) litigation E) coercion Answer: B Explanation: Most disputes that arise in commercial transactions are settled informally. Conciliation (also […]
978-1259712357 Test Bank Chapter 7 Part 1
1 Copyright © 2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written onsent of McGraw-Hill Education. International Marketing, 18e (Cateora) Chapter 7 The International Legal Environment: Playing by the Rules 1) The form of law […]
978-1259712357 Test Bank Chapter 6 Part 3
77) Juliet is concerned with the potential for political harassment when her company enters a new international market. To reduce the risk of political harassment, she is most likely to consider using ________ to enter the market. A) externally produced […]
978-1259712357 Test Bank Chapter 6 Part 2
51) The seizing of a company’s assets without payment is called A) confiscation. B) expropriation. C) domestication. D) exchange controls. E) local-content laws. Answer: A Explanation: Confiscation is the seizing of a company’s assets without payment. Expropriation is the seizure […]
978-1259712357 Test Bank Chapter 6 Part 1
International Marketing, 18e (Cateora) Chapter 6 The Political Environment: A Critical Concern 1) Sovereignty is exclusive to the supreme powers exercised by a nation over its own members. Answer: FALSE Explanation: Sovereignty refers to both the powers exercised by a […]
978-1259712357 Test Bank Chapter 5 Part 3
77) Marcus is the director of a small company in Boston. He is trying to obtain parts from a manufacturer in Taiwan but that company is unwilling to send them because of government regulations limiting exports on small orders. Marcus […]
978-1259712357 Test Bank Chapter 5 Part 2
51) A characteristic of committee decision making is that A) it is only found in small businesses. B) the committees always operate on a decentralized basis. C) it is based on rank and hierarchy. D) it is rarely employed in […]
978-1259712357 Test Bank Chapter 5 Part 1
International Marketing, 18e (Cateora) Chapter 5 Culture, Management Style, and Business Systems 1) Adaptation requires business executives to forsake their ways and change to local customs. Answer: FALSE Explanation: Adaptation does not require business executives to forsake their ways and […]
978-1259712357 Test Bank Chapter 4 Part 3
79) Selena works for a U.S.-based manufacturing company that wants to build a plant in Indonesia. Selena is concerned about the language barriers because she knows more than 300 languages are spoken throughout Indonesia. What is Selena’s main concern? A) […]
978-1259712357 Test Bank Chapter 4 Part 2
51) ________ in India is a social institution that influences the roles and status positions found within Indian society. A) A country club B) The Ku Klux Klan C) The Taj Mahal D) A single-person household E) The caste system […]
978-1259712357 Test Bank Chapter 4 Part 1
International Marketing, 18e (Cateora) Chapter 4 Cultural Dynamics in Assessing Global Markets 1) Most markets are static and typically don’t change. Answer: FALSE Explanation: Markets constantly change; they are not static but evolve, expand, and contract in response to marketing […]
978-1259712357 Test Bank Chapter 3 Part 3
77) Which source of energy is used most in America? A) wind B) solar C) coal D) oil and gas E) wood Answer: D Explanation: Americans’ huge appetite for oil and gas is being fueled by the new domestic availability […]
978-1259712357 Test Bank Chapter 3 Part 2
51) According to Manifest Destiny, who gave Americans the power to create a model society? A) Roosevelt B) the people C) God D) family E) big business Answer: C Explanation: Manifest Destiny, in its broadest interpretation, meant that Americans were […]
978-1259712357 Test Bank Chapter 3 Part 1
1 Copyright © 2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written onsent of McGraw-Hill Education. International Marketing, 18e (Cateora) Chapter 3 History and Geography: The Foundations Of Culture 1) A country’s history influences business […]
978-1259712357 Test Bank Chapter 2 Part 3
81) What legislative decision was designed to primarily deal with trade deficits, protectionism, and the overall fairness of U.S. trading partners? A) the Neutrality Pact of 1941 B) the Omnibus Trade and Competitiveness Act of 1988 C) the League of […]
978-1259712357 Test Bank Chapter 2 Part 2
51) Which of the following falls on the plus side of the U.S. balance of payments? A) payments to the United States for insurance B) the costs of goods imported C) spending by American tourists overseas D) new overseas investments […]
978-1259712357 Test Bank Chapter 2 Part 1
International Marketing, 18e (Cateora) Chapter 2 The Dynamic Environment of International Trade 1) The Marshall Plan was developed by the United States as a method to assist Europe in rebuilding after World War II. Answer: TRUE Explanation: The United States […]
978-1259712357 Test Bank Chapter 1 Part 3
74) Natasha’s company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which stage best characterizes the stage of international marketing involvement for Natasha’s company? A) […]
978-1259712357 Test Bank Chapter 1 Part 2
50) Angelica Wu is preparing a marketing plan for her company for the upcoming year’s business activities. She knows that she should begin her plan by examining the variables she has some control over. These controllable variables would include price, […]
978-1259712357 Test Bank Chapter 1 Part 1
International Marketing, 18e (Cateora) Chapter 1 The Scope and Challenge of International Marketing 1) Today, becoming international is a luxury only some companies can afford. Answer: FALSE Explanation: For a growing number of companies, being international is no longer a […]
978-1259534959 Test Bank Chapter 12
Chapter 12 Historical Changes in Film Art 1. People today have difficulty understanding older films most often because those films A. operate according to different conventions. B. are not as visually well-crafted as modern movies. C. involve romantic plots that […]
978-1259534959 Test Bank Chapter 10
Chapter 10 Documentary, Experimental, and Animated Films 1. A film is a documentary if it A. is labeled as such. B. records events precisely as they occur. C. contains no staged re-creations. D. consists only of verifiable truths. Bloom’s: Understand […]
978-1259534959 Test Bank Chapter 9
Chapter 09 Film Genres 1. A genre’s iconography consists of A. its typical plot patterns. B. its use of recurring themes. C. the sum of all its editing conventions. D. its characteristic objects, settings, and stars. Bloom’s: Remember Learning Objective: […]
978-1259534959 Test Bank Chapter 8
Chapter 08 Style and Film Form 1. What are salient stylistic techniques? A. Techniques that can be noted and named B. A confusing choice a filmmaker made C. The important techniques the film most relies on to create its style […]
978-1259534959 Test Bank Chapter 7
Chapter 07 Sound in the Cinema 1. Sounds perform many functions in film including A. prodding the audience to form expectations. B. giving new value to silence. C. steering the viewer’s attention within an image. D. All the answers are […]
978-1259534959 Test Bank Chapter 6
Chapter 06 The Relation of Shot to Shot: Editing 1. An ordinary modern Hollywood film typically contains about A. 100 to 200 shots. B. 5,000 to 10,000 shots. C. 40,000 to 50,000 shots. D. 1,000 to 3,000 shots. Bloom’s: Remember […]
978-1259534959 Test Bank Chapter 5
Chapter 05 The Shot: Cinematography 1. Technicolor was notable for A. its soft, warm pastels. B. its ease of use during shooting. C. its rich, saturated hues. D. its need for less light than earlier color processes. Bloom’s: Remember Learning […]
978-1259534959 Test Bank Chapter 4
Chapter 04 The Shot: Mise–en-Scene 1. Which of the following is NOT considered part of a shot’s mise-en-scene? A. The actors’ movements B. The camera’s angle on the action C. Objects visible in the distance D. The shadows Bloom’s: Understand […]
978-1259534959 Test Bank Chapter 3
Chapter 03 Narrative Form Multiple Choice Questions 1. In a narrative film, an element is nondiegetic if it Bloom’s: Understand Learning Objective: Understand how restricted story information affects viewers Topic: narrative 2. As defined by Film Art, a film’s “plot” […]
978-1259534959 Test Bank Chapter 2
Chapter 02 The Significance of Film Form 1. What is the term for the relationships among the parts of a film? A. Pattern B. Form C. Structure D. Plot Bloom’s: Remember Learning Objective: Define form Topic: form and pattern 2. […]