79) The ________ method for estimating demand assumes that demand for a product develops in
much the same way in all countries, as comparable economic development occurs in each
country.
A) reference class forecasting
B) analogy
C) morphing
D) scenario building
E) triangulation
80) A toy manufacturer has excellent sales figures for its toys in country A, but inadequate
figures in the neighboring country B. In country A, per capita consumption is known to increase
at a predictable ratio as per capita gross domestic product (GDP) increases. If per capita GDP is
known for country B, per capita demand for the toys can be estimated using the relationships
established in country A. Which of the following methods of forecasting does this example
illustrate?
A) probabilistic forecasting
B) reference class forecasting
C) expert opinion
D) analogy
E) linear regression
81) To deal with the problems in analyzing and interpreting research information in an
international market, a marketing researcher must possess three talents. What is one of these
talents?
A) the ability to work within assigned budget
B) creative talent for adapting research methods
C) proven talent to use and apply advanced statistics
D) superior logical ability and thorough knowledge of the language of the home country
E) the ability to extrapolate home-country data
82) What is a disadvantage of decentralized research management?
A) The control hardly rests closer to the market.
B) Various international laws restrict decentralized research.
C) Field personnel and resident managers lack intimate knowledge of the subtleties of the
market.
D) There is unwarranted dominance of large-market studies in decisions about global
standardization.
E) Decentralized research has higher probability of translational errors.
83) One disadvantage of decentralized research management is possible ineffective
communication with
A) field personnel.
B) home-office executives.
C) customers.
D) local agencies.
E) resident managers.
84) In Japanese corporate culture, which action is most likely to constitute a typical significant
impediment to averting and responding to a crisis?
A) Employees like to work on their own rather than in a group.
B) Negotiations are avoided at any cost.
C) Decisions are generally taken by lower level employees who directly deal with the problem.
D) Employees who are lower in the hierarchy find it hard to question their superiors.
E) The process of decision making is extremely complex and time consuming.
85) What is true about the Japanese corporate culture?
A) Employees like to work on their own rather than in a group.
B) Negotiations are avoided at any cost.
C) Decisions are generally taken by lower level employees who directly deal with the problem.
D) The process of decision making is extremely complex and time consuming.
E) The focus on consensus and group makes it hard to challenge what has been decided.
86) What country has a hierarchical, relationship-based corporate culture?
A) Germany
B) France
C) South Korea
D) Switzerland
E) Australia
87) The public, face-saving truth is referred to as ________ in Japan.
A) kanban
B) tatemae
C) keiretsu
D) zaibatsu
E) honne
88) In Japan, ________ refers to the factual truth, irrespective of the damage it might do to the
social relationships within and between Japanese companies.
A) kanban
B) honne
C) keiretsu
D) zaibatsu
E) tatemae
89) The text describes four kinds of company—agency—customer relationships that might be
used to bridge the cultural barrier that is present in most international marketing research. Which
is deemed to be best suited for managing the cultural barrier across the chain of communication?
A) company—agency—customers
B) company—agency—local agency—customers
C) company—foreign agency—customers
D) company—foreign agency—Internet—customers
E) company—Internet—customers
90) The text describes four kinds of company—agency—customer relationships that might be
used to bridge the cultural barrier that is present in most international marketing research. In
which model do cultural and organizational barriers cross simultaneously, thus maximizing
chances for miscommunication?
A) company—agency—customers
B) company—agency—local agency—customers
C) company—foreign agency—local agency—customers
D) company—foreign agency—Internet—customers
E) company—Internet—customers
91) International marketers often need to collect certain types of information not normally
collected by domestic marketing researchers. Unisys Corporation gives some guidance about the
kind of information that organizations need to collect in the international environment during
planning. List and briefly discuss each of the five types of information suggested by the Unisys
Corporation model.
92) List the six steps in the research process.
93) With references to international marketing research, discuss four problems related to the
availability and use of secondary data.
44
Copyright © 2020 McGraw-Hill Education. All rights reserved.
No reproduction or distribution without the prior written onsent of McGraw-Hill Education.
Difficulty: 3 Hard
Topic: Problems with Market Research in Foreign Markets
Learning Objective: 08-02 The problems of availability and use of secondary data.; 08-03
Sources of secondary data.
Bloom’s: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
94) Discuss the key features of quantitative research, and contrast it with qualitative research..
95) Discuss four potential problems associated with gathering primary data in the international
arena.
96) Compare and contrast back translation and parallel translation.
97) Explain at least four uses of the Internet in international marketing research.
98) Define the expert opinion method of demand forecasting, including the challenges of using
it.
99) Define the analogy method of demand forecasting, and give an example of how it could be
used.
100) What are the various advantages and disadvantages of the decentralization of the
international marketing research function?